OK, yes it is single minded, but it is too simple minded. I am not the cretin you think I am. Advert to me intelligently. If you are going to keep talking down to me, I am not interested in your product any more.
I am sure that Cell C will tell me that it has been hugely successful, the media budget has ensured that. But it is doing more damage than good for the brand long term. If numbers are the game, well good for you, but I will never change to Cell Suck.
