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Advertising Forums South Africa

BMW's butterflies in the stomach ad.

I was amazed to discover that BMW topped the 'mouse on the steering wheel' ad.

This ad does not get shown often enough and by the time I've picked up the phone to tell a friend to watch it, it is already on the "sheer driving pleasure" part. I just scream with frustration because I wanna share how I feel about this piece of brilliant work. It always amazes me how a simple idea can be transformed and carried out with such class and precision. All I can say is that it is pure genious. I am not in the advertising industry so I do not even know if this is a locally done advert or what everybody else thinks about it. So please if you've seen it, share! And can someone tell me if BMW intended me to emotionally connect with their brand through this ad in such a big way? Is there something wrong with me?

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