I love the fresh, kinetic look and feel of this campaign - but I wish Standard Bank had got someone to proof it before launching: there are apostrophes missing from some of the ‘Lets Connect' calls to action; specifically, the billboards around Johannesburg. As a former editor/proofreader, I have to admit that this kills it for me. (It also makes me wonder whether there are zeroes missing from my Standard Bank statements…) Sloppy, or some kind of creative punctuation?
Stunnig campaign though by TBWA, it's really fresh, engaging and real! My hat goes off to those involved.
