Will Adidas have to change its stripes? | Out of Home breaks through 5% barrier
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Protecting distinctive trade marks: Will Adidas have to change its stripes?

ALETIA OBERHOLSTER

Adidas, known for its distinctive three parallel stripes design which has evolved over the decades, has always been very protective of its “Three Stripe” trade mark against third party use...read
Out of Home breaks through 5% barrier
According to reports global spending on Out of Home advertising reached $41.9bn in 2023, up 16% on 2022's $36.2bn, breaking through the 5% barrier even as online continues to dominate media growth tables...read
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