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LEIGH ANDREWS
Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia - the home of evidence-based marketing, shared five steps to being a smarter target marketer at Spark Media's recent 'seminar roadshow'... read
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LEIGH ANDREWS
The final standout session from the Kantar customer experience (CX) advantage 2019 masterclass featured lessons from diversity and inclusion initiatives to transform your business strategy from the inside-out, leverage the experience advantage and get CX right, as presented by Kantar's customer experience consultant Sibongile Vilakazi...read
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PETER GREALY, NOZIPHO MNGOMEZULU, KARL BLOM, WENDY TEMBEDZA, ZIYANDA NGCOBO, AND CARLA COLLETT
On 2 October 2019, the President ratified the controversial Films and Publications Amendment Act, which has been described in the media as the "internet censorship bill" (the Act)...read
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Lauren van Aswegen, originally from Johannesburg and currently a freelance ACD/art director in New York, is among the 11 winners for this year's Next Creative Leaders...read
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Advertising
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ISSUED BY DENTSU AEGIS NETWORK
Calvin Van Rensburg, head of programmatic trading at Amnet South Africa, says apart from automating and optimising the digital media buying process for brands, publishers and agencies, another big benefit of the introduction of the programmatic industry is that it improves the experience for the consumer... Read
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Branding
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ISSUED BY EATBIGFISH.
A challenger is not a brand that challenges somebody, but a brand that challenges something. Very few explicitly take on another brand in their category, but all of them are challenging something they feel needs to change... Read
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ISSUED BY PACINAMIX
The new identity embodies a business that is reinventing itself, but is still very committed to its entrepreneurial roots building upon its history of innovation and creative excellence... Read
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ISSUED BY PROVANTAGE MEDIA GROUP
Understanding what golfers want is the best way for brands to reach this highly desirable target market. Golf Ads Director Johan Scholtz reveals who plays golf in South Africa today, and how best to engage with these high-income individuals... Read
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Ster-Kinekor Sales has announced that it will screen the best TV and film adverts from this year's Cannes Lions International Festival of Creativity on 14 November 2019 at 10am... Read
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CSI
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A new content-led marketing-focused survey found that there is an increased interest in brand activism... Read
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Digital
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ZUBEIDA GOOLAM
Here are six points to consider when building a campaign to get brands out there... Read
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Events & Conferencing
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The fifth and final leg of the Springboks' RWC Trophy Tour will take place in Cape Town today, Monday, 11 November 2019, with the bus travelling from the City Hall through the CBD and onto Langa, Belhar and Elsies River... Read
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Exhibitions
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ISSUED BY SCAN DISPLAY
Scan Display's managing director, Justin Hawes, addresses some of the issues related to the African exhibition industry... Read
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ISSUED BY XZIBIT MARKETING
XZIBIT Marketing designed and produced a networking lounge for Oando at Africa Oil Week where conference delegates enjoyed some hospitality around business meetings. Read
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Magazines
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ISSUED BY MEDIA24 LIFESTYLE
Do you want to reach a target audience of more than a million with your travel products or information? This is the chance of a lifetime!... Read
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Marketing
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ANGELIKA KEMPE
It's time to consider alternatives to this time-consuming and costly practice, writes Angelika Kempe, executive consultant at AdOps... Read
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Media
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ISSUED BY INDEPENDENT MEDIA
Independent journalists walked away with top honours in the provincial Vodacom Journalism awards held in Bel Punto restaurant in Umdloti on Thursday... Read
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Online Media
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Read
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Retail
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LAUREN HARTZENBERG
Black Friday has developed into a firm fixture on the South African retail calendar, with a growing number of retailers taking part in the sales event each year... Read
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Social Media
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Read
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TV
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MARGIE KNAP
The final viewership figures of the television broadcast of the 2019 Rugby World Cup final - between the Springboks and England - are in. Read
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ISSUED BY FOX NETWORKS GROUP
New six-part series boasts spectacular aerial footage to showcase some of Europe's most vibrant countries, cultures and extraordinary landmarks. Discover Europe like you've never seen it before!.. Read
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Pendoring
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ISSUED BY FCB JOBURG
FCB Joburg celebrated the end of the 10th month of 2019 with three Gold and five Silver Pendoring Awards for 'contagious' work for three iconic brands and a design for its agency refurbishment, as well as four prestigious Craft Awards... Read
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| Africa |
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Twenty-two women founders and entrepreneurs from 10 different African countries were selected as finalists in the annual AWIEF Awards... Read
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| Quotes |
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Paulo Coelho "Remember your dreams and fight for them. You must know what you want from life. There is just one thing that makes your dream become impossible: the fear of failure." |
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