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South Africa’s leading daily advertising, marketing and media news resource for the industry 6 Feb 2007
Marketing, Advertising, Africa, Branding, Cinema, CRM, Design, Design Indaba, Digital, Direct Marketing, Education & Training, Eventing, Exhibitions, Magazines, Media, Mobile, Newspapers, Online Media, Out Of Home, Printing, Production, Public Relations, Radio, Recruitment, Research, Retail, Sales, Sponsorship, The Loerie Awards 2006, TV.

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Today's headlines
  • Top UK editor for customer publishing seminar
  • Deadline looms for Mondi newspaper awards
  • How to deal with cranky old customers
  • Call for entries to Maputo Advertising Festival


  • Marketing
    SME awarded lottery contract
    Ngikwazi Field Marketing, a new joint venture between Avocado Vision and Can Do, was recently awarded a lottery contract by Gidani, the new lottery operator as of 1 April 2007. Its mandate is to find, train, accredit and provide ongoing support to the 8000 new and existing lottery retailers.


    Africa    
     
    Call for entries to Maputo Advertising Festival
    Entries for the second annual Maputo International Advertising Festival are now open. The festival, organised by AMEP, honours and recognises advertising agencies, producers and other communication companies from any part of the world, especially from the southern Africa and Indian Ocean regions.


    Cinema
    SA writer among Hollywood’s best emerging screenwriters
    The Fourth Annual American Zoetrope Screenplay Awards recently named Capetonian screenwriter Paul Johnson’s screenplay, The Last Marine, among the top 10 screenplays honoured this year, following a six-month process of assessing the work of 2500 new screenwriters.


    CRM
    How to deal with cranky old customers
    [Chris Moerdyk]There are a lot of cute little phrases used in the business of managing customers. Most of which make those of us who have been in the business for a while want to go outside and throw up in the gladioli. But, there are some buzzwords that have a huge amount of merit. Like “exceeding expectation”.


    Design
    Adobe to release PDF for industry standardisation
    Adobe intends to release the full Portable Document Format (PDF) 1.7 specification to AIIM, the Enterprise Content Management Association, for the purpose of publication by the International Organisation for Standardisation (ISO), the company announced last week.


    Digital        Ensight - The Smarter eMarketing Solution  
     
    Demystifying “bidding for business with Google Adwords” - Low Fat Digital Communications
    [Darren Reardon]The first reason why pay-per-click (PPC) advertising is so important is that you do not pay for customers to view your advert, but rather to act on it! Traditional banner ads are something like billboards – if the customer is in the right place, they will see the advertisement and may act on it.

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    Eventing    
     
    Revlon chooses partner-in-style to produce events - Stephanie Moss Solutions
    Revlon South Africa has chosen a ‘partner-in-style’ to produce its 2007 divisional sales forums. The cosmetics and beauty care house has again appointed Stephanie Moss Solutions, creator of stylish events and incentive solutions, to produce the annual events.


    More music superstars for SA
    Not only is Sir Cliff Richard putting on a third show, on Thursday 8 March 2007, at Kirstenbosch Botanical Gardens, Cape Town, veteran rock ‘n roll group Guns N’ Roses is scheduled to headline the My Coke Fest, taking place in Johannesburg on 27 April and Cape Town on 1 May – its first appearance in South Africa. “I’ve been fortunate enough to play in some of the most historic buildings and stadiums around the world but performing in South Africa will truly be an honor,” says lead vocalist Axl Rose “I can’t wait to see South Africa. This is a dream come true”.


    Exhibitions
    Complimentary diary of exhibitions - Scan Display
    Scan Display Solutions is giving away copies of the Exhibition Association of Southern Africa’s January 2007 diary, which includes all the latest information on exhibitions taking place in southern Africa in 2007.


    Magazines
    Top UK editor for customer publishing seminar
    Kerry Smith, editor of the UK customer title High Life that is distributed free to 350 000 British Airways passengers on all BA flights worldwide, has joined the line-up of speakers for South Africa’s first-ever customer publishing seminar being organised by New Media Publishing and Paarl Media.


    Facelift for award-winning accountancy journal
    Accounting and auditing journal Accountancy SA (ASA) has been modernised and revamped, inspired by recognition of the need to remain reader friendly and to stay competitive in the forever-growing print media industry. The new look includes a revised masthead and a fresh page design.


    How mags get goods into bags - New Media Publishing
    The power of customer magazines in driving profit and increasing customer loyalty cannot be underestimated and any brand strategist or marketer ignoring this powerful medium does so at their peril. This is the core message of the topics and case studies to be covered by the six keynote speakers at South Africa’s first customer publishing conference that takes place on Friday, 15 February 2007, at the Cape Town International Conference Centre.


    Saltwater GIRL, Roxy to host first women’s only invitational in SA - Saltwater GIRL
    Top ranked women surfers from all over South Africa will be waiting patiently to be called out to one of the most innovative women’s surf events of the year, the 2007 ROXY Invitational, for which Saltwater GIRL magazine is the exclusive media partner.



    Newspapers    Sprint
     
    Deadline looms for Mondi newspaper awards
    The final countdown until Friday, 9 February 2007, has begun. Newspaper journalists, feature writers, photographers, graphic artists and layout artists are reminded to enter their best work in the sixth annual Mondi Shanduka Newspaper Awards.

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    Public Relations    
     
    The power of babble
    The modern corporate world is infatuated with cringe-inducing buzzwords… But what’s fascinating – and not necessarily in a good way – is that over the past few years there has been a discernible growth in the use of superfluous and stupid euphemisms, catch-phrases and job titles in the business world.


    Research    
     
    Brand Scan children's research establishes what's 'cool' - Volcano Group
    Since the early 1990s, Reggie’s Dunk has been one of South Africa’s iconic children’s television quiz shows and a hot favourite among the target market. To ensure the show is still relevant today, Reggie’s commissioned Brand Scan, part of the Volcano Group, to explore the current insights and perceptions of the TV show and establish how it could be improved.



    Sponsorship    
     
    Virgin seals the deal
    Virgin Money is the headline sponsor for M-Net’s new blockbuster game show, Deal or no Deal, which debuted on Sunday, 4 February 2007. Being a new brand which only launched in June last year, this is Virgin Money’s first-ever association with an M-Net programme. “There was obvious value in aligning ourselves with Deal or No Deal, because of a number of synergies,” says the company’s Josi McKenzie. “At Virgin Money, everyone gets a good deal in terms of our credit card offering.”


    TV    
     
    Live at the Oscars
    Nicky Greenwall of e.tv’s The Showbiz Report will once again travel to Los Angeles to bring in-depth coverage of the build-up to the 79th Annual Academy Awards. The show will feature behind the scenes interviews with the men and woman who make the evening happen, as well as a look at what the stars have to say about their nominations. The Showbiz Report’s Oscar coverage starts the night before the Academy Awards on Saturday, 24 February 2007, at 7:30pm and continues on Saturday 3 March, also at 7:30pm.


    Events to diarise
    12-week filmmaking course The Excellent Film School - Johannesburg, 24 February
    A dynamic, intensive 12-week course providing training in all practical aspects of filmmaking.
     
    BOB TV 2007 BOB TV Nigeria - Abuja, FCT, 11 March
    BOBTV 2007 addresses the content needs of broadcasters, film buyers and sellers in Africa.
     
    Powerspeaking programme The Voice Clinic - Johannesburg, 14 March / Pretoria, 14 March
    Empower yourself to present and communicate with enhanced confidence, assertiveness and dynamism!
     
    Adobe Photoshop AAA School of Advertising - 444 Jan Smuts Avenue, Johannesburg, 16 April
    This two-week course will teach you from a practical point of view, the art of digital image and photo manipulation, editing, modification and enhancement, ranging from basic to advanced.
     
    Principles of marketing communication AAA School of Advertising - 444 Jan Smuts Avenue, Johannesburg, 5 May
    AAA School of Advertising offers a three year diploma in marketing communication.
     
    Macromedia Freehand AAA School of Advertising - 444 Jan Smuts Avenue, Bordeaux, 7 May
    A two-week course in Macromedia Freehand that not only teaches you how to utilise this powerful vector-based package from a drawing and page layout perspective but so much more.
     

    Upcoming events
  • Strategic brand management IMM Graduate School of Marketing - Cape Town, 6 February
  • Sussed email marketing Sussed Seminars - Johannesburg, 6 February
  • Selling with confidence The Communication Academy - Irene/Midrand, 6 February
  • Online marketing research IMM Graduate School of Marketing - Johannesburg, 6 February
  • Key account management for sustainable advantage IMM Graduate School of Marketing - Johannesburg, 6 February
  • Marketing planning for profit and value IMM Graduate School of Marketing - Johannesburg, 6 February
  • Strategic brand management IMM Graduate School of Marketing - Cape Town, 6 February
  • Effective selling skills IMM Graduate School of Marketing - Johannesburg, 7 February
  • Online Industry Summit KUGM - Johannesburg, 7 February
  • SA 2010 lets do business conference the Business Dialogue Forum - Gaborone, 7 February
  • More...  Submit an event
     

    Jobs offered    Specialising in Media Sales, Advertising
    and Marketing placements
    OPEN DOOR Recruitment:
    Personal Assistant - Randburg
    PA director of an advertising company, needs to be able to work in a fast-paced injury, be self-motivated and be able to exercise initiative and work independently. read more

    Senior DTP Contract - Shift - Cape Town
    Senior DTP art director/finished artist with retail prepared to work flexible hours, on a five month contract position - starting 1 March ending 31 July 2007. read more

    Financial Manager - Cape Town
    Great opportunity to join a dynamic fast growing South African company expanding internationally. read more

    Group Marketing/Communications Manager - AA - Cape Town
    Are you an experienced and ambitious group marketing and communications manager (AA) who would like to join the executive team of a well established and dynamic publishing company? read more

    Senior News Writer - Johannesburg, Sandown
    heat, South Africa's leading weekly celebrity-news magazine, has a vacancy for a senior writer. read more

    Head Writer - Johannesburg
    Highly experienced, creative, visual, wry head writer wanted for 13x48' espionage drama series for SABC 1. Please email cv and writing sample of 10+pp (script format only). read more

    Senior Sales Executive - Johannesburg
    International publication seeks highly motivated, successful, hard-working sales executive. Ideal candidate will possess at least five years' experience in sales/marketing and have solid understanding of the South African "brandscape". read more

    Brand/Marketing/Client Service - Cape Town
    Position entails building brand and evolving marketing strategy, extending international client base, dealing with local industry and new clients, developing product documentation and ability to drive marketing. read more

    Creative Director - Johannesburg
    Masters & Savant have a vacancy for a creative director to work in the field of high-end design and animation. Broadcast experience essential. read more

  • Junior Research Executive - Johannesburg
  •  

    Quotes
    "Delay always breeds danger; and to protract a great design is often to ruin it." - Miguel de Cervantes
    More...  Submit a Quote
     

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    Sponsors:
    AFRICA:Alliance Media
    BRANDING:Idea Engineers
    DIGITAL:Ensight
    EDUCATION AND TRAINING:Soul Circle
    EVENTING:MJ Event Gear
    MEDIA:Ad Talent
    NEWSPAPERS:Sprint Sunday Media Solutions
    OUT OF HOME:Clear Channel Independent
    PUBLIC RELATIONS:The Lime Envelope
    RADIO:OFM
    RECRUITMENT:Ad Talent
    RESEARCH:Bateleur
    SPONSORSHIP:Big Concerts
    TV:SABC Airtime Sales


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    16 Days
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    Cape Town International Convention Centre
    21 to 23 February 2007

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