Branding contributor articles in Cameroon

Bisquit & Dubouché's Vincent Chappe on championing Cognac craft and community

Bisquit & Dubouché's Vincent Chappe on championing Cognac craft and community

Lauren Hartzenberg 28 Sep 2022

Building pan-African brands

Natalia Rosa 5 Jul 2021

From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

Ndeye Diagne, Kantar 28 Oct 2020

#AfricaBrandSummit: Solly Moeng shares his passion and vision for Africa

Juanita Pienaar 18 Sep 2020

Ads are like shoes

Isaac Kwame Adom 18 Aug 2020

Generating engagement through your brand narrative

Terence T Chinyangare 29 Nov 2019

Creating relevant brands for African audiences

Creating relevant brands for African audiences

Jessica Tennant 22 Nov 2019

Africa is hell

Ndeye Diagne, Kantar 8 Oct 2019

Image source: Gallo/Getty.

The significant shift from aspirational to inspirational brands

Louise Burgers 13 Sep 2019

Image credit: Joyce McCown on Unsplash.

How to be brave, brands

Lynette Botha 13 Sep 2019

Image credit: Fernanda Rodríguez on Unsplash.

Much of brand management is a hit-and-miss affair. Sometimes it works, sometimes it doesn't

Rirhandzu Shingwenyana 7 Aug 2019

Personal brand leads organisational brand

Johnny Johnson 30 Jul 2019

Chijioke Dozie, Carbon CEO and co-founder.

#AfricaLeads: Africa is one of the most fertile regions for growth across industries

Louise Burgers 19 Jul 2019

#AfricaMonth: The rise of Afrocentrism and its impact on the luxury business

#AfricaMonth: The rise of Afrocentrism and its impact on the luxury business

Lauren Hartzenberg 29 May 2019

Is your brand telling the true story?

Yaw Dwomoh 13 May 2019

Up, close and very personalised

Up, close and very personalised

Refilwe Maluleke 23 Apr 2019

Khumo Theko, trend spotter at Flux Trends.

Brands, pay attention to these new urban tribes

Juanita Pienaar 3 Apr 2019

#NedbankIMC2019: The tech, the trends and the timeless truths of marketing

#NedbankIMC2019: The tech, the trends and the timeless truths of marketing

Jessica Tennant 15 Mar 2019

Microsoft CMO on the transformation of digital marketing

Microsoft CMO on the transformation of digital marketing

Jessica Tennant 5 Feb 2019

Why savvy instant messaging campaigns can drive global brand awareness

Marco Broccardo 4 Feb 2019

#Loeries2018: Welcome to the hypermarket

#Loeries2018: Welcome to the hypermarket

Angie Lawrence 17 Aug 2018

#Apex2018: How to build a global brand with a local insight

Jessica Tennant 26 Jul 2018

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