![Carl Willoughby](https://biz-file.com/b/2306/121999-64x64.jpg?1)
Contributors
![Carl Willoughby](https://biz-file.com/b/2306/121999-64x64.jpg?1)
![Danette Breitenbach](https://biz-file.com/b/1511/292413-64x64.jpg?3)
Adidas' brand sentiment plummets after dropping Bella Hadid
Danette Breitenbach
![The power of publicity - When blurring the lines of sport and entertainment goes wrong](https://biz-file.com/c/1811/470777-208x117.jpg)
![Joe Public founders named 2018 Medium Business Entrepreneur of the Year](https://biz-file.com/c/1809/457981-208x117.jpg?2)
![Tactical war rooms: The key to sponsorship success](https://biz-file.com/c/1808/455583-208x117.jpg)
![#NewCampaign: Shield is going for gold at the Sport Industry Awards](https://biz-file.com/c/1808/453185-208x117.jpg?2)
![SA sports media is missing the point with sponsors](https://biz-file.com/c/1805/439562-208x117.jpg?2)
![Screengrab from P&G's #LoveOverBias campaign.](https://biz-file.com/c/1803/431841-208x117.png?2)
![#BizTrends2018: E-sports in South Africa - it's only just begun](https://biz-file.com/c/1801/424319-208x117.png?2)
![#Newsmaker: Junior Mokoma furthers his creative studies in Holland w/ Vega, FCB](https://biz-file.com/c/1712/421702-208x117.jpg?2)
![#Newsmaker: Justine Cullinan wins Veuve Clicquot Elle Boss Corporate Award](https://biz-file.com/c/1711/419272-208x117.jpg?2)
![#Newsmaker: Amanda Dambuza named Veuve Clicquot Elle Boss 2017](https://biz-file.com/c/1711/418709-208x117.jpg?2)
![Rob Garden](https://biz-file.com/b/1707/681699-208x117.jpg?1)
![Big sponsors make it hard to swallow](https://biz-file.com/c/1608/356249-208x117.jpg)
![Sponsors effectively run the race with you... © Prakaymas Vitchitchalao –](https://biz-file.com/c/1602/331155-208x117.jpg?2)
![Great sporting moments and their sponsors](https://biz-file.com/c/1510/315834-208x117.jpg)
![Sponsorship is more than just a badge on a Springbok jersey](https://biz-file.com/c/1509/307243-208x117.jpg)
![Corporate sponsorships and your business](https://biz-file.com/c/1411/240963-208x117.jpg)
![Real-time is now the Big Time](https://biz-file.com/c/1405/196938-208x117.jpg)
Real-time is now the Big Time
Struan Campbell 14 May 2014
![From the Aurora Cricket Club to Mbalula](https://biz-file.com/c/1404/191555-208x117.jpg)
From the Aurora Cricket Club to Mbalula
Ed Herbst 15 Apr 2014
![Here's a sponsorship that will make a major impact on people's lives](https://biz-file.com/c/1403/187602-208x117.jpg)
![No naughties for Bafana Bafana](https://biz-file.com/c/1311/159043-208x117.jpg)
No naughties for Bafana Bafana
Rod Baker 20 Nov 2013
![Athar Naser](https://biz-file.com/b/1602/560707-208x117.jpg?2)
![Bonnie Ramaila](https://biz-file.com/b/1305/85988-208x117.jpg?9)
![Douglas Kruger](https://biz-file.com/b/1706/38812-208x117.jpg?9)
![Louise Worsley](https://biz-file.com/b/1305/220700-208x117.jpg?2)
What do we mean by success?
Louise Worsley 15 Mar 2013
![Quentin Joubert](https://biz-file.com/b/1302/232445-208x117.jpg?1)
![How to measure brand value](https://biz-file.com/c/1302/125650-208x117.jpg)
How to measure brand value
Don MacRobert 28 Feb 2013
![Chemory Gunko](https://biz-file.com/b/1310/304880-208x117.jpg?2)
![Justin McCarthy](https://biz-file.com/b/1608/597297-208x117.jpg?14)
Mann handled
Justin McCarthy 18 Feb 2013
![Peter Mann](https://biz-file.com/b/1307/149349-208x117.jpg?3)
Pist off by Pistorius tweets
Peter Mann 14 Feb 2013
![The power of sponsorship (part II)](https://biz-file.com/c/1302/123903-208x117.jpg)
![](/res/img/s.gif)