![Source: © Bizcommunity (L to r): Ogilvy UK vice-chairman Rory Sutherland and creative activist and Number 10 founder Ahmed Tilly talk to Mongezi Mtati, brand strategist at Rogerwilco, on why an emotional response to advertising is essential for brands](https://biz-file.com/c/2406/741358-208x117.png?2)
Marketing & Media
From Provocative to Evocative: Why an emotional response to advertising is essential for brands
Mongezi Mtati 20 Jun 2024
Mongezi Mtati 20 Jun 2024
Dr Juanita Maree 19 Jun 2024
Carl Willoughby 18 Jun 2024
Khensani Nobanda 18 Jun 2024
Dawn Rowlands, Dentsu 12 Jun 2024
Dono White 10 Jun 2024