![Santam's new brand repositioning moves it into a new era, but the brand will retain, for now, its distinctive yellow umbrella logo (Image supplied)](https://biz-file.com/c/2409/749986-64x64.jpg?2)
Trending
![Santam's new brand repositioning moves it into a new era, but the brand will retain, for now, its distinctive yellow umbrella logo (Image supplied)](https://biz-file.com/c/2409/749986-64x64.jpg?2)
![Pick n Pay launches Live Well Club to encourage healthier eating habits](https://biz-file.com/c/2409/750103-64x64.jpg?5)
![Woolworths reports 16.8% drop in FY profit as shoppers spend less](https://biz-file.com/c/2409/750097-64x64.jpg?5)
![How to build meaningful iconic brands that are connected to culture](https://biz-file.com/c/2409/750063.png)
How to build meaningful iconic brands that are connected to culture
Yasmin Kathoria and Lerato Kgatla
![South African supermarket group Shoprite lifts annual profit by 7.2%](https://biz-file.com/c/2409/749987-64x64.jpg?5)
![SPCA Roodepoort gets a sustainable makeover with Eco Paws initiative](https://biz-file.com/c/2409/750111.jpg)
![The Y63 Nissan Patrol is the biggest update yet](https://biz-file.com/c/2409/749984-64x64.jpg)
Exclusive: Nissan finally gives Patrol full flagship status
Lindsey Schutters
![Chinese autos make waves in SA, rising from 2% to 9% of market share](https://biz-file.com/c/2409/750148.jpg)
![Image source: David McBee from](https://biz-file.com/c/2409/750085-64x64.jpg?2)
Crypto traders under Sars' microscope
Cor Kraamwinkel, Lenee Green, Lerato Lamola, Margaret Vermaak, and Mieke Vlok
![Images by Aa-isha Hassiem](https://biz-file.com/c/2409/750011-64x64.jpg?5)
Subscribe to daily business and company news across 19 industries
×![Search is on for Africa's best innovators and makers](https://biz-file.com/c/1812/472309-208x117.jpg)
![No Silicon Valley for Africa just yet](https://biz-file.com/c/1811/470529-208x117.jpg)
![Think the world's connected? Think again. A slide from BRCK's AfricaCom 2020 session.](https://biz-file.com/c/1811/469279-208x117.jpg?2)
![Source:](https://biz-file.com/c/1811/469697-208x117.jpg)
![All the 2018 AfricaCom Awards winners](https://biz-file.com/c/1811/469135-208x117.jpg?1)
![Airbus launches its second edition of #Africa4Future](https://biz-file.com/c/1810/466610-208x117.jpg)
![Mobile app launched to empower Africa's SME sector](https://biz-file.com/c/1810/466406-208x117.png)
![TechCrunch's Startup Battlefield heads for Nigeria](https://biz-file.com/c/1810/465084-208x117.jpg)
![#GartnerSYM: The next phase of digital transformation](https://biz-file.com/c/1809/458611-208x117.jpg)
![Top 10 nominees for Innovation Prize for Africa 2018 announced](https://biz-file.com/c/1809/458147-208x117.jpg?1)
![Empowering Africa's women-led entrepreneurial business ecosystem](https://biz-file.com/c/1809/457355-208x117.jpg)
![Women-led tech startups on the rise in Africa](https://biz-file.com/c/1809/455859-208x117.jpg)
![Google Launchpad Accelerator Africa.](https://biz-file.com/c/1808/455434-208x117.jpg)
![African recruitment startups evolve to tackle unemployment](https://biz-file.com/c/1808/455357-208x117.jpg?2)
![Africa is transitioning towards the on-demand economy](https://biz-file.com/c/1808/454662-208x117.jpg)
![Nigeria's WaraCake expands and launches WaraChow service](https://biz-file.com/c/1808/452890-208x117.jpg?2)
![Shop on Amazon from Ghana with startup Eazyloop](https://biz-file.com/c/1808/452794-208x117.jpg?2)
![Jack Ma Foundation launches Netpreneur Prize](https://biz-file.com/c/1808/452582-208x117.jpg)
![Never Ncube is the newly appointed Chief Executive Officer of Dandemutande.](https://biz-file.com/c/1807/449541-208x117.jpg)
![Enter the Africa Prize for Engineering Innovation](https://biz-file.com/c/1807/449088-208x117.jpg?2)
More news
![Search is on for Africa's best innovators and makers](https://biz-file.com/c/1812/472309-208x117.jpg)
![No Silicon Valley for Africa just yet](https://biz-file.com/c/1811/470529-208x117.jpg)
![Think the world's connected? Think again. A slide from BRCK's AfricaCom 2020 session.](https://biz-file.com/c/1811/469279-208x117.jpg?2)
![Source:](https://biz-file.com/c/1811/469697-208x117.jpg)
![All the 2018 AfricaCom Awards winners](https://biz-file.com/c/1811/469135-208x117.jpg?1)
![Airbus launches its second edition of #Africa4Future](https://biz-file.com/c/1810/466610-208x117.jpg)
![Mobile app launched to empower Africa's SME sector](https://biz-file.com/c/1810/466406-208x117.png)
![TechCrunch's Startup Battlefield heads for Nigeria](https://biz-file.com/c/1810/465084-208x117.jpg)
![#GartnerSYM: The next phase of digital transformation](https://biz-file.com/c/1809/458611-208x117.jpg)
![Top 10 nominees for Innovation Prize for Africa 2018 announced](https://biz-file.com/c/1809/458147-208x117.jpg?1)
![Empowering Africa's women-led entrepreneurial business ecosystem](https://biz-file.com/c/1809/457355-208x117.jpg)
![Women-led tech startups on the rise in Africa](https://biz-file.com/c/1809/455859-208x117.jpg)
![Google Launchpad Accelerator Africa.](https://biz-file.com/c/1808/455434-208x117.jpg)
![African recruitment startups evolve to tackle unemployment](https://biz-file.com/c/1808/455357-208x117.jpg?2)
![Africa is transitioning towards the on-demand economy](https://biz-file.com/c/1808/454662-208x117.jpg)
![Nigeria's WaraCake expands and launches WaraChow service](https://biz-file.com/c/1808/452890-208x117.jpg?2)
![Shop on Amazon from Ghana with startup Eazyloop](https://biz-file.com/c/1808/452794-208x117.jpg?2)
![Jack Ma Foundation launches Netpreneur Prize](https://biz-file.com/c/1808/452582-208x117.jpg)
![Never Ncube is the newly appointed Chief Executive Officer of Dandemutande.](https://biz-file.com/c/1807/449541-208x117.jpg)
![Enter the Africa Prize for Engineering Innovation](https://biz-file.com/c/1807/449088-208x117.jpg?2)
![Image by The Loud Hailer](https://biz-file.com/c/1807/448898-208x117.jpg?2)
![Google AI centres coming soon to Nigeria](https://biz-file.com/c/1807/448584-208x117.jpg)
![Building a digital continent](https://biz-file.com/c/1807/447732-208x117.jpg)
![Why African corporates need startups in order to innovate](https://biz-file.com/c/1807/447789-208x117.jpg)
![African startups invited to apply for $50k impact investing challenge](https://biz-file.com/c/1806/446835-208x117.jpg)
![This is why Silicon Valley is decamping to Algiers](https://biz-file.com/c/1806/446516-208x117.jpg?2)
![Innovation labs in Africa have doubled](https://biz-file.com/c/1806/445137-208x117.jpg)
![Photo by rawpixel on Unsplash](https://biz-file.com/c/1806/444705-208x117.jpg)
![Applications open for second Google Launchpad Accelerator Africa](https://biz-file.com/c/1806/444395-208x117.jpg?2)
![Demo Africa announces Innovation Tour dates](https://biz-file.com/c/1806/443715-208x117.jpg?2)
![Kenyan startup Tanda launches inventory-management solution](https://biz-file.com/c/1806/443643-208x117.jpg?1)
![Orange, Google to co-invest in EMEA startups](https://biz-file.com/c/1806/443606-208x117.jpg?2)
![Innovative e-commerce approaches can help small businesses in Africa](https://biz-file.com/c/1806/443223-208x117.jpg?2)
![French President Emmanuel Macron.](https://biz-file.com/c/1805/442768-208x117.png)
![Top 3 takeouts from Zuckerberg's fireside chat at Viva Tech](https://biz-file.com/c/1805/442509-208x117.jpg?2)
![Mozambique's Izyshop secures funding round](https://biz-file.com/c/1805/441822-208x117.jpg?2)
![Ten African startups selected for Disrupt Africa Live Pitch Competition](https://biz-file.com/c/1805/440173-208x117.jpg?2)
![Kharom Klamphian © –](https://biz-file.com/c/1805/439344-208x117.jpg?2)
![Tim Harris, CEO of Wesgro; Rudi Visser, head of innovation acceleration for RCS; Victoria Jackson of Mest; Kerry Petrie of Silicon Cape; Xabiso Lombo, founder of Guardian Gabriel; Alexander Fraser of VC4A; and Christophe Viarnaud, founder of AfricArena.](https://biz-file.com/c/1805/438914-208x117.jpg?2)
![Christophe Viarnaud, founder of AfricArena and CEO of French-South African tech company, Methys.](https://biz-file.com/c/1805/438879-208x117.jpg?2)
![](/res/img/s.gif)