![Santam's new brand repositioning moves it into a new era, but the brand will retain, for now, its distinctive yellow umbrella logo (Image supplied)](https://biz-file.com/c/2409/749986-64x64.jpg?2)
Trending
![Santam's new brand repositioning moves it into a new era, but the brand will retain, for now, its distinctive yellow umbrella logo (Image supplied)](https://biz-file.com/c/2409/749986-64x64.jpg?2)
![Pick n Pay launches Live Well Club to encourage healthier eating habits](https://biz-file.com/c/2409/750103-64x64.jpg?5)
![Woolworths reports 16.8% drop in FY profit as shoppers spend less](https://biz-file.com/c/2409/750097-64x64.jpg?5)
![How to build meaningful iconic brands that are connected to culture](https://biz-file.com/c/2409/750063.png)
How to build meaningful iconic brands that are connected to culture
Yasmin Kathoria and Lerato Kgatla
![South African supermarket group Shoprite lifts annual profit by 7.2%](https://biz-file.com/c/2409/749987-64x64.jpg?5)
![SPCA Roodepoort gets a sustainable makeover with Eco Paws initiative](https://biz-file.com/c/2409/750111.jpg)
![The Y63 Nissan Patrol is the biggest update yet](https://biz-file.com/c/2409/749984-64x64.jpg)
Exclusive: Nissan finally gives Patrol full flagship status
Lindsey Schutters
![Chinese autos make waves in SA, rising from 2% to 9% of market share](https://biz-file.com/c/2409/750148.jpg)
![Image source: David McBee from](https://biz-file.com/c/2409/750085-64x64.jpg?2)
Crypto traders under Sars' microscope
Cor Kraamwinkel, Lenee Green, Lerato Lamola, Margaret Vermaak, and Mieke Vlok
![Images by Aa-isha Hassiem](https://biz-file.com/c/2409/750011-64x64.jpg?5)
Subscribe to daily business and company news across 19 industries
×![Image supplied. All the Tabbi Awards 2024 winners](https://biz-file.com/c/2409/749660-208x117.jpg?2)
![Source: © Campaign Live Troy Ruhanen is the global CEO of the newly formed Omnicom Advertising Group (OAG)](https://biz-file.com/c/2408/749361-208x117.jpg?2)
![This year a new campaign, Choose Truth, created by South Africa's Daily Maverick, will be featured for World News Day (Image supplied)](https://biz-file.com/c/2408/747084-208x117.jpg?2)
![Source: © Econoimic Times L’Oréal International Distribution has appointed Wavemaker as its EMEA media agency](https://biz-file.com/c/2407/746043-208x117.jpg?2)
![Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists](https://biz-file.com/c/2406/739497-208x117.png?2)
![Image supplied. Three South African agencies - Promise, Accenture Song and LePub - have been named in the NYF 2024 shortlist](https://biz-file.com/c/2406/739265-208x117.jpg?3)
![Image supplied. Carlos Fernando Chamorro, editor-in-chief of Confidencial (Photo: Mick Friis)](https://biz-file.com/c/2405/739106-208x117.jpg?2)
![Image supplied. Wan-Ifra announced the 2024 Digital Media Awards Worldwide winners with SA’s Food For Mzansi Group, wining the 2024 Digital Media Awards Worldwide Best Podcast category](https://biz-file.com/c/2405/738780-208x117.jpg?1)
![The Stream of Consciousness](https://biz-file.com/c/2405/738411-208x117.jpg?2)
![The 62nd annual D&AD Awards’ first shortlist has been announced](https://biz-file.com/c/2405/737940-208x117.jpg?3)
![Caché McClay has filled the coveted position. Source: USA Today.](https://biz-file.com/c/2311/719514-208x117.png?3)
![Source:](https://biz-file.com/c/2212/680710-208x117.jpg?3)
![African creatives score spots in Rolex Mentor and Protégé Arts Initiative](https://biz-file.com/c/2209/669900-208x117.jpg?3)
![Source: New York Times](https://biz-file.com/c/2202/644227-208x117.jpg?1)
![Burger King’s Fernando Machado](https://biz-file.com/c/2002/539549-208x117.jpg?2)
![Image credit: Roman Kraft on Unsplash.](https://biz-file.com/c/1911/524991-208x117.jpg?2)
![This year's SA Cannes Lions' judges...](https://biz-file.com/c/1906/503823-208x117.jpg?2)
![#CannesLions2019: All the SA winners!](https://biz-file.com/c/1906/502822-208x117.jpg?2)
![Cannes Lions Grands Prix awards.](https://biz-file.com/c/1906/503060-208x117.jpg?2)
![#CannesLions2019 Entertainment winners include VMLY&R and Net#work BBDO!](https://biz-file.com/c/1906/502192-208x117.jpg?2)
More news
![Image supplied. All the Tabbi Awards 2024 winners](https://biz-file.com/c/2409/749660-208x117.jpg?2)
![Source: © Campaign Live Troy Ruhanen is the global CEO of the newly formed Omnicom Advertising Group (OAG)](https://biz-file.com/c/2408/749361-208x117.jpg?2)
![This year a new campaign, Choose Truth, created by South Africa's Daily Maverick, will be featured for World News Day (Image supplied)](https://biz-file.com/c/2408/747084-208x117.jpg?2)
![Source: © Econoimic Times L’Oréal International Distribution has appointed Wavemaker as its EMEA media agency](https://biz-file.com/c/2407/746043-208x117.jpg?2)
![Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists](https://biz-file.com/c/2406/739497-208x117.png?2)
![Image supplied. Three South African agencies - Promise, Accenture Song and LePub - have been named in the NYF 2024 shortlist](https://biz-file.com/c/2406/739265-208x117.jpg?3)
![Image supplied. Carlos Fernando Chamorro, editor-in-chief of Confidencial (Photo: Mick Friis)](https://biz-file.com/c/2405/739106-208x117.jpg?2)
![Image supplied. Wan-Ifra announced the 2024 Digital Media Awards Worldwide winners with SA’s Food For Mzansi Group, wining the 2024 Digital Media Awards Worldwide Best Podcast category](https://biz-file.com/c/2405/738780-208x117.jpg?1)
![The Stream of Consciousness](https://biz-file.com/c/2405/738411-208x117.jpg?2)
![The 62nd annual D&AD Awards’ first shortlist has been announced](https://biz-file.com/c/2405/737940-208x117.jpg?3)
![Caché McClay has filled the coveted position. Source: USA Today.](https://biz-file.com/c/2311/719514-208x117.png?3)
![Source:](https://biz-file.com/c/2212/680710-208x117.jpg?3)
![African creatives score spots in Rolex Mentor and Protégé Arts Initiative](https://biz-file.com/c/2209/669900-208x117.jpg?3)
![Source: New York Times](https://biz-file.com/c/2202/644227-208x117.jpg?1)
![Burger King’s Fernando Machado](https://biz-file.com/c/2002/539549-208x117.jpg?2)
![Image credit: Roman Kraft on Unsplash.](https://biz-file.com/c/1911/524991-208x117.jpg?2)
![This year's SA Cannes Lions' judges...](https://biz-file.com/c/1906/503823-208x117.jpg?2)
![#CannesLions2019: All the SA winners!](https://biz-file.com/c/1906/502822-208x117.jpg?2)
![Cannes Lions Grands Prix awards.](https://biz-file.com/c/1906/503060-208x117.jpg?2)
![#CannesLions2019 Entertainment winners include VMLY&R and Net#work BBDO!](https://biz-file.com/c/1906/502192-208x117.jpg?2)
![#CannesLions2019 Print & Publishing Lions' Grand Prix winner: An-Nar's 'The Blank Edition' by Impact Porter Novelli Dubai.](https://biz-file.com/c/1906/502007-208x117.jpg?2)
![#CannesLions2019: Print & Publishing Lions shortlist](https://biz-file.com/c/1906/501886-208x117.jpg?2)
![Neo Mashigo, chief creative officer (CCO) for M&C Saatchi Group SA as well as founder of I See A Different You, is serving on this year’s Cannes Lions Print & Publication jury.](https://biz-file.com/c/1906/501219-208x117.jpg?2)
![First Charlie Hebdo since attacks sold out in many parts of France](https://biz-file.com/c/1501/251138-208x117.jpg)
![World's press condemns attack against Charlie Hebdo](https://biz-file.com/c/1501/249669-208x117.jpg)
![No, this is not the First Folio in question, but one of the very few known to exist, and very like the one just discovered in Lille. (Image: Public Domain)](https://biz-file.com/c/1411/243102-208x117.jpg)
![Twenty airlines offer Euronews to their passengers](https://biz-file.com/c/1408/217219-208x117.jpg)
![Aurelelie Fillippetti, France's Culture Minister has welcomed the ban against Amazon's free shipping and discounted prices. Image: Wikipedia](https://biz-file.com/c/1406/207739-208x117.jpg)
![Google's Kent Walker says the investigation by the European Commission was "very thorough". Image:](https://biz-file.com/c/1405/197597-208x117.jpg)
![Cannes Lions now accepting entries](https://biz-file.com/c/1401/172210-208x117.jpg)
![Posh for Paris Vogue](https://biz-file.com/c/1312/161695-208x117.jpg)
![French lawmakers to move against Amazon](https://biz-file.com/c/1310/148588-208x117.jpg)
![User's Guide to the World Publishing Expo](https://biz-file.com/c/1307/139897-208x117.jpg)
![New Digital Media Latinoamérica: First speakers announced](https://biz-file.com/c/1307/139415-208x117.jpg)
![Cannes Lions celebrates 60 years of game changing campaigns](https://biz-file.com/c/1305/134213-208x117.jpg)
![World Newspaper Congress: The future of the internet, future of journalism](https://biz-file.com/c/1305/133589-208x117.jpg)
![World News Publishing Focus: Interview with Arianna Huffington](https://biz-file.com/c/1305/133073-208x117.jpg)
![Innovation Day hits sweet spot where publishing meets technology](https://biz-file.com/c/1305/132648-208x117.jpg)
![D&AD Awards: The nominations](https://biz-file.com/c/1304/130448-208x117.jpg)
![](/res/img/s.gif)