![Santam's new brand repositioning moves it into a new era, but the brand will retain, for now, its distinctive yellow umbrella logo (Image supplied)](https://biz-file.com/c/2409/749986-64x64.jpg?2)
Trending
![Santam's new brand repositioning moves it into a new era, but the brand will retain, for now, its distinctive yellow umbrella logo (Image supplied)](https://biz-file.com/c/2409/749986-64x64.jpg?2)
![Pick n Pay launches Live Well Club to encourage healthier eating habits](https://biz-file.com/c/2409/750103-64x64.jpg?5)
![Woolworths reports 16.8% drop in FY profit as shoppers spend less](https://biz-file.com/c/2409/750097-64x64.jpg?5)
![How to build meaningful iconic brands that are connected to culture](https://biz-file.com/c/2409/750063.png)
How to build meaningful iconic brands that are connected to culture
Yasmin Kathoria and Lerato Kgatla
![Sanlam's Life of Confidence campaign overcame the challenges in the financial services market by tapping into the power of digital marketing explains (left) Kirsten Fynn, business unit director at Incubeta and (right) Kelly Driscoll, head of demand generation at Sanlam (Images supplied. Production by Bizcommunity)](https://biz-file.com/c/2409/750207-64x64.jpg?1)
![South African supermarket group Shoprite lifts annual profit by 7.2%](https://biz-file.com/c/2409/749987-64x64.jpg?5)
![SPCA Roodepoort gets a sustainable makeover with Eco Paws initiative](https://biz-file.com/c/2409/750111.jpg)
![Chinese autos make waves in SA, rising from 2% to 9% of market share](https://biz-file.com/c/2409/750148.jpg)
![Image source: David McBee from](https://biz-file.com/c/2409/750085-64x64.jpg?2)
Crypto traders under Sars' microscope
Cor Kraamwinkel, Lenee Green, Lerato Lamola, Margaret Vermaak, and Mieke Vlok
![Images by Aa-isha Hassiem](https://biz-file.com/c/2409/750011-64x64.jpg?5)
Subscribe to daily business and company news across 19 industries
×![Source: © Warc](https://biz-file.com/c/2409/749867-208x117.png?1)
![Source: © Campaign Live Troy Ruhanen is the global CEO of the newly formed Omnicom Advertising Group (OAG)](https://biz-file.com/c/2408/749361-208x117.jpg?2)
![Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc](https://biz-file.com/c/2408/748447-208x117.jpg?2)
![Source: © The Media Leader In a move termed, "an excellent outcome for WPP" by Mark Read, WPP CEO, WPP will sell its entire majority stake in FGS Global](https://biz-file.com/c/2408/746736-208x117.jpg?1)
![Source: © Econoimic Times L’Oréal International Distribution has appointed Wavemaker as its EMEA media agency](https://biz-file.com/c/2407/746043-208x117.jpg?2)
![Source: © Brand Finance Corona Extra has reclaimed the title of the world’s most valuable beer brand, followed by Heineken and Budweiser](https://biz-file.com/c/2407/745937-208x117.png?2)
![Source: © Anne of Carversville Negative social media conversations on Adidas’ decision to drop supermodel Bella Hadid from its SL72 campaign have led to its brand sentiment plummeting](https://biz-file.com/c/2407/745605-208x117.png?3)
![Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue](https://biz-file.com/c/2407/745330-208x117.jpg?2)
![Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024](https://biz-file.com/c/2407/745324-208x117.jpg?2)
![Ascential, the Cannes Lions festival owner, as been bought out by its rival Informa](https://biz-file.com/c/2407/745252-208x117.jpg?2)
![Adidas' Olympics retro campaign steps into controversy](https://biz-file.com/c/2407/745085-208x117.jpg?5)
![Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account](https://biz-file.com/c/2406/740098-208x117.jpg?1)
![Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists](https://biz-file.com/c/2406/739497-208x117.png?2)
![Source: © 123rf The UK Parliament has passed the Digital Markets, Competition and Consumers Bill](https://biz-file.com/c/2406/739286-208x117.jpg?1)
![Image supplied. Three South African agencies - Promise, Accenture Song and LePub - have been named in the NYF 2024 shortlist](https://biz-file.com/c/2406/739265-208x117.jpg?3)
![The Stream of Consciousness](https://biz-file.com/c/2405/738411-208x117.jpg?2)
![Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024](https://biz-file.com/c/2405/738195-208x117.jpg?2)
![Image supplied. The final and full shortlist for the D&AD Awards has been released and the 62nd D&AD Awards ceremony takes place tomorrow, Wednesday 22 May in London](https://biz-file.com/c/2405/738121-208x117.jpg?1)
![The 62nd annual D&AD Awards’ first shortlist has been announced](https://biz-file.com/c/2405/737940-208x117.jpg?3)
![Image supplied. Levergy, South Africa, Creative Edge, Kenya and VML, Tunisia are among the shortlisted agencies in the Warc Awards for Effectiveness 2024, in association with the Cannes Lions](https://biz-file.com/c/2405/737247-208x117.png?2)
More news
![Source: © Warc](https://biz-file.com/c/2409/749867-208x117.png?1)
![Source: © Campaign Live Troy Ruhanen is the global CEO of the newly formed Omnicom Advertising Group (OAG)](https://biz-file.com/c/2408/749361-208x117.jpg?2)
![Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc](https://biz-file.com/c/2408/748447-208x117.jpg?2)
![Source: © The Media Leader In a move termed, "an excellent outcome for WPP" by Mark Read, WPP CEO, WPP will sell its entire majority stake in FGS Global](https://biz-file.com/c/2408/746736-208x117.jpg?1)
![Source: © Econoimic Times L’Oréal International Distribution has appointed Wavemaker as its EMEA media agency](https://biz-file.com/c/2407/746043-208x117.jpg?2)
![Source: © Brand Finance Corona Extra has reclaimed the title of the world’s most valuable beer brand, followed by Heineken and Budweiser](https://biz-file.com/c/2407/745937-208x117.png?2)
![Source: © Anne of Carversville Negative social media conversations on Adidas’ decision to drop supermodel Bella Hadid from its SL72 campaign have led to its brand sentiment plummeting](https://biz-file.com/c/2407/745605-208x117.png?3)
![Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue](https://biz-file.com/c/2407/745330-208x117.jpg?2)
![Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024](https://biz-file.com/c/2407/745324-208x117.jpg?2)
![Ascential, the Cannes Lions festival owner, as been bought out by its rival Informa](https://biz-file.com/c/2407/745252-208x117.jpg?2)
![Adidas' Olympics retro campaign steps into controversy](https://biz-file.com/c/2407/745085-208x117.jpg?5)
![Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account](https://biz-file.com/c/2406/740098-208x117.jpg?1)
![Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists](https://biz-file.com/c/2406/739497-208x117.png?2)
![Source: © 123rf The UK Parliament has passed the Digital Markets, Competition and Consumers Bill](https://biz-file.com/c/2406/739286-208x117.jpg?1)
![Image supplied. Three South African agencies - Promise, Accenture Song and LePub - have been named in the NYF 2024 shortlist](https://biz-file.com/c/2406/739265-208x117.jpg?3)
![The Stream of Consciousness](https://biz-file.com/c/2405/738411-208x117.jpg?2)
![Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024](https://biz-file.com/c/2405/738195-208x117.jpg?2)
![Image supplied. The final and full shortlist for the D&AD Awards has been released and the 62nd D&AD Awards ceremony takes place tomorrow, Wednesday 22 May in London](https://biz-file.com/c/2405/738121-208x117.jpg?1)
![The 62nd annual D&AD Awards’ first shortlist has been announced](https://biz-file.com/c/2405/737940-208x117.jpg?3)
![Image supplied. Levergy, South Africa, Creative Edge, Kenya and VML, Tunisia are among the shortlisted agencies in the Warc Awards for Effectiveness 2024, in association with the Cannes Lions](https://biz-file.com/c/2405/737247-208x117.png?2)
![Source:](https://biz-file.com/c/2309/711380-208x117.jpg?7)
![Source:](https://biz-file.com/c/2308/709714-208x117.jpg?3)
![Source:](https://biz-file.com/c/2308/709412-208x117.jpg?3)
![Manuel Bordé is Jury President. Source: Supplied.](https://biz-file.com/c/2306/703855-208x117.jpg?3)
![Source:](https://biz-file.com/c/2306/703178-208x117.jpg?3)
![“The Missing Chapter” by Leo Burnett (India) for Procter & Gamble won one of the PR Grand Prix Awards in 2022](https://biz-file.com/c/2212/681223-208x117.jpg?3)
![Balenciaga's controversial new campaign and the long history of 'shockvertising'](https://biz-file.com/c/2212/680759-208x117.jpg?1)
![Souce: © Whats Creative David Kennedy and Dan Wieden, cofounders of Wieden+Kennedy](https://biz-file.com/c/2210/672393-208x117.jpg?1)
![Truly Destroyed initiative hijacks luxury brand campaign](https://biz-file.com/c/2206/657463-208x117.jpg?2)
![Source: Reuters/Dado Ruvic](https://biz-file.com/c/2203/648807-208x117.jpg?5)
![Source: © fabio formaggio OOH is one of the mediums leading the recovery in 2021](https://biz-file.com/c/2202/644064-208x117.jpg?1)
![Source: © cocozero003 New York is one of the 10 cities where the Gerety Awards executive jury will be meeting](https://biz-file.com/c/2201/641584-208x117.jpg?1)
![Source: © efks](https://biz-file.com/c/2201/641318-208x117.jpg?1)
![Soure: Epica Awards](https://biz-file.com/c/2112/640547-208x117.png?1)
![All the Epica Awards Grand Prix winners](https://biz-file.com/c/2112/639580-208x117.jpg?3)
![Source: TBWA in Times Square, New York](https://biz-file.com/c/2112/638834-208x117.jpg?1)
![Source: ©The One Show](https://biz-file.com/c/2112/638759-208x117.jpg?3)
![Source: © dezeen Made Thought's shop of the future, with an experimental pop-up in London](https://biz-file.com/c/2112/638648-208x117.jpg?1)
![Souce: © scyther5](https://biz-file.com/c/2112/638087-208x117.jpg?1)
![Ex-Cannes Lions chairman Terry Savage appointed as LIA's new chairperson](https://biz-file.com/c/2110/631505-208x117.jpg?5)
![](/res/img/s.gif)