Press Office News Botswana

Dentsu X: Shaping the future of experiences

Dentsu X: Shaping the future of experiencesDentsu

GenAI in marketing: Fear or FOMO?

GenAI in marketing: Fear or FOMO?Kantar

#BizTrends2025 Sponsors announced and categories still open for Curating the Future

#BizTrends2025 Sponsors announced and categories still open for Curating the FutureBizcommunity.com

Positive portrayals of men in ads boost brand equity and salesKantar

Human8 and L’Oréal win 2024 Esomar Award for pioneering consumer empathy programme

Human8 and L’Oréal win 2024 Esomar Award for pioneering consumer empathy programmeHuman8

Tag Collective: Innovation for Africa

Tag Collective: Innovation for AfricaTag Collective

Unlocking the potential of communities in Africa

Unlocking the potential of communities in AfricaHuman8

Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global BrandsKantar

More news

(image supplied)

Marketing

Warc and TikTok's connect media report tells brands to focus on relevance

20 Nov 2024

Research

Positive portrayals of men in ads boost brand equity and sales

Kantar 19 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketing & Media

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Source: © Cottonbro Studio There is uncertainty for advertisers on TikTok as the platform's future hangs in the balance with Trump’s return to power

Social Media

Uncertainty for TikTok advertisers with Trump’s return to power

8 Nov 2024

Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

Advertising

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

6 Nov 2024

Source: © 123rf Streaming services remain the most subscribed subscription category, with 22% of users signing up for these platforms

Digital

ChatGPT the fastest-growing subscription-based service worldwide growing 296%

5 Nov 2024

Source: © 123rf A handbook has been published ahead of the US elections as a resource for newsrooms worldwide to battle fake news

Media Freedom

Newsroom blueprint to combat AI and fake news published ahead of US elections

4 Nov 2024

Source: © Provoke Media Razor PR, Clockwork and Magna Carta excelled at the recent 2024 Global Sabre Awards

PR & Communications

Elite of the elite: SA's Razor PR, Clockwork and Magna Carta excel at Global Sabre Awards

Danette Breitenbach 30 Oct 2024

Source: © 123rf According to the research participants the disconnect between CCOs and the executive suite is significantly impacting media relations strategies

PR & Communications

Communications and C-Suite disconnect impacts negatively on media

25 Oct 2024

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Advertising

Strong Q3 performance for WPP; full year expectations remain unchanged

23 Oct 2024

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Advertising

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

23 Oct 2024

Source: © 123rf People are increasingly seeking depth, authenticity, and sensory richness in their experiences, aiming to engage with the world in meaningful ways. this is one of five macro trends identified by the Accenture Life Trends 2025 report

Digital

5 global macro trends and consumer insights from the Accenture Song's Life Trends 2025 report

22 Oct 2024

Source: © PRVWeek Arthur Sadoun, chairman and CEO of Publicis Groupe says the Group has had a very busy and very strong Q3

Advertising

Publicis Groupe raises revenue forecast for the second time in 2024 with 5.8% organic growth in Q3

18 Oct 2024

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Advertising

Is Elon Musk winning the legal war or losing the ad battle as Unilever and X settle

Danette Breitenbach 16 Oct 2024

"Out of Home may be the world's oldest medium, but we know very well that it can't stand still, says WOO president Tom Goddard (Image supplied)

OOH

Effective creativity, new technology, drives the impact of OOH on the European continent

15 Oct 2024

Source: © Moonpreneur WPP recently announced a global partnership with Roblox, an immersive gaming and creation platform

Digital

WPP and Roblox partnerships unlocks gaming potential

14 Oct 2024

Source: © IBB Online

Advertising

Last LIA categories winners announced

10 Oct 2024

Source: © LIA Saatchi & Saatchi ME, Dubai secured its third Bronze at the LIA. Pictured is its campaign ProtcTasbih for Saudi

Advertising

Saatchi & Saatchi ME, Dubai adds to its tally at the LIA, MullenLowe Mena, Dubai also awarded

9 Oct 2024

The LIA awarded its first batch of winners and finalists with South Africa’s Promise awarded a Gold and Saatchi & Saatchi ME, Dubai a Bronze (Image supplied)

Advertising

LIA: SA's Promise wins Gold, Saatchi & Saatchi ME, Dubai wins Bronze

7 Oct 2024

Pictured: Elizabeth Cousens, president and CEO of the UN Foundation. Image supplied.

ESG

Droga5's Once Upon a Future campaign for the UN to engage the youth

4 Oct 2024