![Santam's new brand repositioning moves it into a new era, but the brand will retain, for now, its distinctive yellow umbrella logo (Image supplied)](https://biz-file.com/c/2409/749986-64x64.jpg?2)
Trending
![Santam's new brand repositioning moves it into a new era, but the brand will retain, for now, its distinctive yellow umbrella logo (Image supplied)](https://biz-file.com/c/2409/749986-64x64.jpg?2)
![Pick n Pay launches Live Well Club to encourage healthier eating habits](https://biz-file.com/c/2409/750103-64x64.jpg?5)
![Woolworths reports 16.8% drop in FY profit as shoppers spend less](https://biz-file.com/c/2409/750097-64x64.jpg?5)
![How to build meaningful iconic brands that are connected to culture](https://biz-file.com/c/2409/750063.png)
How to build meaningful iconic brands that are connected to culture
Yasmin Kathoria and Lerato Kgatla
![South African supermarket group Shoprite lifts annual profit by 7.2%](https://biz-file.com/c/2409/749987-64x64.jpg?5)
![SPCA Roodepoort gets a sustainable makeover with Eco Paws initiative](https://biz-file.com/c/2409/750111.jpg)
![Chinese autos make waves in SA, rising from 2% to 9% of market share](https://biz-file.com/c/2409/750148.jpg)
![The Y63 Nissan Patrol is the biggest update yet](https://biz-file.com/c/2409/749984-64x64.jpg)
Exclusive: Nissan finally gives Patrol full flagship status
Lindsey Schutters
![Image source: David McBee from](https://biz-file.com/c/2409/750085-64x64.jpg?2)
Crypto traders under Sars' microscope
Cor Kraamwinkel, Lenee Green, Lerato Lamola, Margaret Vermaak, and Mieke Vlok
![Images by Aa-isha Hassiem](https://biz-file.com/c/2409/750011-64x64.jpg?5)
Subscribe to daily business and company news across 19 industries
×![Virgil Abloh. Source: LVMH](https://biz-file.com/c/2111/637393-208x117.jpg?3)
![Eight African artists join #YouTubeBlack Voices Music Class of 2022](https://biz-file.com/c/2110/632580-208x117.jpg?1)
![Kering goes fur-free across all fashion brands](https://biz-file.com/c/2109/629220-208x117.jpg?3)
![How designers can maintain their individuality working at big fashion houses](https://biz-file.com/c/2109/627783-208x117.jpg?3)
![Source:](https://biz-file.com/c/2108/623645-208x117.jpg?2)
![Tommy Hilfiger collabs with Indya Moore on gender-fluid fashion](https://biz-file.com/c/2107/621233-208x117.jpg?2)
![Top fashion brands remain reliant on synthetics, guilty of greenwashing - report](https://biz-file.com/c/2107/618541-208x117.jpg?2)
![Source:](https://biz-file.com/c/2106/613905-208x117.png?1)
![The history of sneakers: From commodity to cultural icon](https://biz-file.com/c/2106/612950-208x117.jpg?2)
![Source:](https://biz-file.com/c/2105/611799-208x117.jpg?2)
![Fashionscapes: A Living Wage highlights plight of garment workers](https://biz-file.com/c/2104/607278-208x117.png?2)
![Vans sets out global sustainability goals to achieve by 2030](https://biz-file.com/c/2104/606689-208x117.jpg?2)
![Euromonitor identifies 6 cannabis consumer archetypes](https://biz-file.com/c/2104/606289-208x117.jpg?2)
![Post-pandemic travel: The trends we'll see when the world opens up again](https://biz-file.com/c/2104/604934-208x117.jpg?2)
![Music festivals will be very different in summer 2021 - here's what to expect](https://biz-file.com/c/2104/604075-208x117.jpg?2)
![World's first space hotel set to open in 2027](https://biz-file.com/c/2103/601515-208x117.jpg?3)
![Vaccine passports may be on the way - but are they a reason for hope or a cause for concern?](https://biz-file.com/c/2103/601128-208x117.jpg?2)
![3 ways to ensure 'wellness' tourism provides a post-pandemic opportunity for the travel industry](https://biz-file.com/c/2103/600018-208x117.jpg?2)
![All the 2021 Golden Globe nominations](https://biz-file.com/c/2102/595894-208x117.jpg?2)
![Ethan Brown, Beyond Meat founder. Credit: Beyond Meat](https://biz-file.com/c/2101/594765-208x117.jpg?2)
More news
![Virgil Abloh. Source: LVMH](https://biz-file.com/c/2111/637393-208x117.jpg?3)
![Eight African artists join #YouTubeBlack Voices Music Class of 2022](https://biz-file.com/c/2110/632580-208x117.jpg?1)
![Kering goes fur-free across all fashion brands](https://biz-file.com/c/2109/629220-208x117.jpg?3)
![How designers can maintain their individuality working at big fashion houses](https://biz-file.com/c/2109/627783-208x117.jpg?3)
![Source:](https://biz-file.com/c/2108/623645-208x117.jpg?2)
![Tommy Hilfiger collabs with Indya Moore on gender-fluid fashion](https://biz-file.com/c/2107/621233-208x117.jpg?2)
![Top fashion brands remain reliant on synthetics, guilty of greenwashing - report](https://biz-file.com/c/2107/618541-208x117.jpg?2)
![Source:](https://biz-file.com/c/2106/613905-208x117.png?1)
![The history of sneakers: From commodity to cultural icon](https://biz-file.com/c/2106/612950-208x117.jpg?2)
![Source:](https://biz-file.com/c/2105/611799-208x117.jpg?2)
![Fashionscapes: A Living Wage highlights plight of garment workers](https://biz-file.com/c/2104/607278-208x117.png?2)
![Vans sets out global sustainability goals to achieve by 2030](https://biz-file.com/c/2104/606689-208x117.jpg?2)
![Euromonitor identifies 6 cannabis consumer archetypes](https://biz-file.com/c/2104/606289-208x117.jpg?2)
![Post-pandemic travel: The trends we'll see when the world opens up again](https://biz-file.com/c/2104/604934-208x117.jpg?2)
![Music festivals will be very different in summer 2021 - here's what to expect](https://biz-file.com/c/2104/604075-208x117.jpg?2)
![World's first space hotel set to open in 2027](https://biz-file.com/c/2103/601515-208x117.jpg?3)
![Vaccine passports may be on the way - but are they a reason for hope or a cause for concern?](https://biz-file.com/c/2103/601128-208x117.jpg?2)
![3 ways to ensure 'wellness' tourism provides a post-pandemic opportunity for the travel industry](https://biz-file.com/c/2103/600018-208x117.jpg?2)
![All the 2021 Golden Globe nominations](https://biz-file.com/c/2102/595894-208x117.jpg?2)
![Ethan Brown, Beyond Meat founder. Credit: Beyond Meat](https://biz-file.com/c/2101/594765-208x117.jpg?2)
![Secondhand clothing sales are booming - and may help solve the sustainability crisis in the fashion industry](https://biz-file.com/c/2101/592476-208x117.jpg?2)
![15734951 via](https://biz-file.com/c/2012/589783-208x117.jpg?2)
![Credit: Eat Just](https://biz-file.com/c/2012/588959-208x117.jpg?2)
![Planning a road trip in a pandemic? 11 tips for before you leave, on the road and when you arrive](https://biz-file.com/c/2011/587848-208x117.jpg?2)
![World Travel Awards announces Africa 2020 winners](https://biz-file.com/c/2011/584241-208x117.jpg?2)
![Your guide for travel to SA amid Covid-19](https://biz-file.com/c/2010/578648-208x117.jpg?2)
![Five ways to make your holidays more sustainable](https://biz-file.com/c/2009/576544-208x117.jpg?2)
![Timberland strives for net positivity by 2030](https://biz-file.com/c/2009/574284-208x117.jpg?2)
![Antibacterial activewear? The claim is just as absurd as it sounds](https://biz-file.com/c/2007/566766-208x117.jpg?2)
![Why the pleasure and meaning of mingling in bars can't be matched by a table for 2](https://biz-file.com/c/2006/560833-208x117.jpg?2)
![Pandora commits to using only recycled silver and gold from 2025](https://biz-file.com/c/2006/560063-208x117.jpg?2)
![Consumer markets under pressure in 2020](https://biz-file.com/c/2006/559652-208x117.jpg?2)
![Adidas and Ikea lead 2020 sustainable cotton ranking](https://biz-file.com/c/2002/538656-208x117.jpg?2)
![The cast of Keeping Up With the Kardashians picking up the Reality Show of 2019 People's Choice Award. Image credit: Christopher Polk/E! Entertainment/NBCU Photo Bank.](https://biz-file.com/c/1911/525799-208x117.jpg?2)
![Image credit: Jeffrey F Lin on Unsplash.](https://biz-file.com/c/1911/525571-208x117.jpg?2)
![#G7Biarritz: Fashion industry giants sign global sustainability pact](https://biz-file.com/c/1908/513577-208x117.jpg?2)
![Naughty Volvo, naughty!](https://biz-file.com/c/1008/54901-208x117.jpg)
![](/res/img/s.gif)