![Santam's new brand repositioning moves it into a new era, but the brand will retain, for now, its distinctive yellow umbrella logo (Image supplied)](https://biz-file.com/c/2409/749986-64x64.jpg?2)
Trending
![Santam's new brand repositioning moves it into a new era, but the brand will retain, for now, its distinctive yellow umbrella logo (Image supplied)](https://biz-file.com/c/2409/749986-64x64.jpg?2)
![Pick n Pay launches Live Well Club to encourage healthier eating habits](https://biz-file.com/c/2409/750103-64x64.jpg?5)
![Woolworths reports 16.8% drop in FY profit as shoppers spend less](https://biz-file.com/c/2409/750097-64x64.jpg?5)
![Sanlam's Life of Confidence campaign overcame the challenges in the financial services market by tapping into the power of digital marketing explains (left) Kirsten Fynn, business unit director at Incubeta and (right) Kelly Driscoll, head of demand generation at Sanlam (Images supplied. Production by Bizcommunity)](https://biz-file.com/c/2409/750207-64x64.jpg?1)
![How to build meaningful iconic brands that are connected to culture](https://biz-file.com/c/2409/750063.png)
How to build meaningful iconic brands that are connected to culture
Yasmin Kathoria and Lerato Kgatla
![Are classrooms frozen in time? The urgent need for educational reform](https://biz-file.com/c/2409/750273.jpg)
![SPCA Roodepoort gets a sustainable makeover with Eco Paws initiative](https://biz-file.com/c/2409/750111.jpg)
![Chinese autos make waves in SA, rising from 2% to 9% of market share](https://biz-file.com/c/2409/750148.jpg)
![Image source: David McBee from](https://biz-file.com/c/2409/750085-64x64.jpg?2)
Crypto traders under Sars' microscope
Cor Kraamwinkel, Lenee Green, Lerato Lamola, Margaret Vermaak, and Mieke Vlok
![Images by Aa-isha Hassiem](https://biz-file.com/c/2409/750011-64x64.jpg?5)
Subscribe to daily business and company news across 19 industries
×![Source: © Campaign Live Troy Ruhanen is the global CEO of the newly formed Omnicom Advertising Group (OAG)](https://biz-file.com/c/2408/749361-208x117.jpg?2)
![Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc](https://biz-file.com/c/2408/748447-208x117.jpg?2)
![This year a new campaign, Choose Truth, created by South Africa's Daily Maverick, will be featured for World News Day (Image supplied)](https://biz-file.com/c/2408/747084-208x117.jpg?2)
![Source: © Econoimic Times L’Oréal International Distribution has appointed Wavemaker as its EMEA media agency](https://biz-file.com/c/2407/746043-208x117.jpg?2)
![Source: © Anne of Carversville Negative social media conversations on Adidas’ decision to drop supermodel Bella Hadid from its SL72 campaign have led to its brand sentiment plummeting](https://biz-file.com/c/2407/745605-208x117.png?3)
![Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists](https://biz-file.com/c/2406/739497-208x117.png?2)
![Source: © 123rf The UK Parliament has passed the Digital Markets, Competition and Consumers Bill](https://biz-file.com/c/2406/739286-208x117.jpg?1)
![Image supplied. Carlos Fernando Chamorro, editor-in-chief of Confidencial (Photo: Mick Friis)](https://biz-file.com/c/2405/739106-208x117.jpg?2)
![Image supplied. Wan-Ifra announced the 2024 Digital Media Awards Worldwide winners with SA’s Food For Mzansi Group, wining the 2024 Digital Media Awards Worldwide Best Podcast category](https://biz-file.com/c/2405/738780-208x117.jpg?1)
![The 62nd annual D&AD Awards’ first shortlist has been announced](https://biz-file.com/c/2405/737940-208x117.jpg?3)
![Caché McClay has filled the coveted position. Source: USA Today.](https://biz-file.com/c/2311/719514-208x117.png?3)
![Highsnobiety Not-in-Paris-Lookbook. Source: Highsnobiety](https://biz-file.com/c/2206/658999-208x117.jpg?5)
![Source: © Campaign The Guardian has committed to be net zero carbon emissions by 2030.](https://biz-file.com/c/2206/658779-208x117.png?2)
![Daniel Calbacho to open Red Marketing office in London](https://biz-file.com/c/2204/652464-208x117.jpg?5)
![Source: ©Brett Jordan](https://biz-file.com/c/2201/641917-208x117.jpg?1)
![Source: © federico rostagno](https://biz-file.com/c/2201/641521-208x117.jpg?1)
![Source: © efks](https://biz-file.com/c/2201/641318-208x117.jpg?1)
![Source: TBWA in Times Square, New York](https://biz-file.com/c/2112/638834-208x117.jpg?1)
![Image by from .](https://biz-file.com/c/2010/581547-208x117.jpg?2)
![Warc Media Awards announces 2020 Best Use of Data jury](https://biz-file.com/c/2007/566420-208x117.jpg?2)
More news
![Source: © Campaign Live Troy Ruhanen is the global CEO of the newly formed Omnicom Advertising Group (OAG)](https://biz-file.com/c/2408/749361-208x117.jpg?2)
![Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc](https://biz-file.com/c/2408/748447-208x117.jpg?2)
![This year a new campaign, Choose Truth, created by South Africa's Daily Maverick, will be featured for World News Day (Image supplied)](https://biz-file.com/c/2408/747084-208x117.jpg?2)
![Source: © Econoimic Times L’Oréal International Distribution has appointed Wavemaker as its EMEA media agency](https://biz-file.com/c/2407/746043-208x117.jpg?2)
![Source: © Anne of Carversville Negative social media conversations on Adidas’ decision to drop supermodel Bella Hadid from its SL72 campaign have led to its brand sentiment plummeting](https://biz-file.com/c/2407/745605-208x117.png?3)
![Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists](https://biz-file.com/c/2406/739497-208x117.png?2)
![Source: © 123rf The UK Parliament has passed the Digital Markets, Competition and Consumers Bill](https://biz-file.com/c/2406/739286-208x117.jpg?1)
![Image supplied. Carlos Fernando Chamorro, editor-in-chief of Confidencial (Photo: Mick Friis)](https://biz-file.com/c/2405/739106-208x117.jpg?2)
![Image supplied. Wan-Ifra announced the 2024 Digital Media Awards Worldwide winners with SA’s Food For Mzansi Group, wining the 2024 Digital Media Awards Worldwide Best Podcast category](https://biz-file.com/c/2405/738780-208x117.jpg?1)
![The 62nd annual D&AD Awards’ first shortlist has been announced](https://biz-file.com/c/2405/737940-208x117.jpg?3)
![Caché McClay has filled the coveted position. Source: USA Today.](https://biz-file.com/c/2311/719514-208x117.png?3)
![Highsnobiety Not-in-Paris-Lookbook. Source: Highsnobiety](https://biz-file.com/c/2206/658999-208x117.jpg?5)
![Source: © Campaign The Guardian has committed to be net zero carbon emissions by 2030.](https://biz-file.com/c/2206/658779-208x117.png?2)
![Daniel Calbacho to open Red Marketing office in London](https://biz-file.com/c/2204/652464-208x117.jpg?5)
![Source: ©Brett Jordan](https://biz-file.com/c/2201/641917-208x117.jpg?1)
![Source: © federico rostagno](https://biz-file.com/c/2201/641521-208x117.jpg?1)
![Source: © efks](https://biz-file.com/c/2201/641318-208x117.jpg?1)
![Source: TBWA in Times Square, New York](https://biz-file.com/c/2112/638834-208x117.jpg?1)
![Image by from .](https://biz-file.com/c/2010/581547-208x117.jpg?2)
![Warc Media Awards announces 2020 Best Use of Data jury](https://biz-file.com/c/2007/566420-208x117.jpg?2)
![Photo by Jonathan Velasquez on Unsplash](https://biz-file.com/c/2006/559474-208x117.jpg?2)
![Image source: Gallo/Getty Images.](https://biz-file.com/c/1912/533161-208x117.jpg?2)
![Image source: .](https://biz-file.com/c/1911/528129-208x117.jpg?2)
![#EpicaAwards2019: Day three results](https://biz-file.com/c/1911/528009-208x117.jpg?2)
![Glenn Carstens-Peters via .](https://biz-file.com/c/1911/525904-208x117.jpg?2)
![Image credit: Jeffrey F Lin on Unsplash.](https://biz-file.com/c/1911/525571-208x117.jpg?2)
![Image credit: Charles DeLoye on Unsplash.](https://biz-file.com/c/1910/521515-208x117.jpg?2)
![Monique Claassen, director of media and digital insights at Millward Brown and Jane Ostler, global head of media, presenting at Kantar's Cape Town 'Roadmap to Media Effectiveness' event.](https://biz-file.com/c/1907/506173-208x117.jpg?2)
![RTE Broadcaster of the Year, Tom McGuire, head of RTÉ Radio. Image supplied.](https://biz-file.com/c/1906/503314-208x117.jpg?2)
![UK adspend for 2018 soars to £23.6bn](https://biz-file.com/c/1904/494778-208x117.jpg?3)
![Facebook agrees to widen probe of Brexit vote fake news](https://biz-file.com/c/1801/425888-208x117.jpg?2)
![Rani Raad, president, CNN International Commercial - image credit: .](https://biz-file.com/c/1711/417509-208x117.jpg?2)
![Lola Ogunyemi](https://biz-file.com/c/1710/414398-208x117.jpg?2)
![Facebook launches plan to combat online extremism](https://biz-file.com/c/1706/398813-208x117.jpg?1)
![WE Communications launches global network of independent, specialist agencies](https://biz-file.com/c/1705/392008-208x117.jpg?2)
![Nicoleta Ifrim-Ionescu © –](https://biz-file.com/c/1704/388600-208x117.jpg?2)
![Do you trust the news? Image credit: Studiostoks © –](https://biz-file.com/c/1701/374843-208x117.jpg?3)
![UK politician accused of unauthorised Wikipedia edits](https://biz-file.com/c/1504/275272-208x117.jpg)
![Scotland declares online 'independence' from Britain](https://biz-file.com/c/1502/259556-208x117.jpg)
![UK tabloid prints phone-hacking apology, increases claims fund](https://biz-file.com/c/1502/258424-208x117.jpg)
![](/res/img/s.gif)