![Santam's new brand repositioning moves it into a new era, but the brand will retain, for now, its distinctive yellow umbrella logo (Image supplied)](https://biz-file.com/c/2409/749986-64x64.jpg?2)
Trending
![Santam's new brand repositioning moves it into a new era, but the brand will retain, for now, its distinctive yellow umbrella logo (Image supplied)](https://biz-file.com/c/2409/749986-64x64.jpg?2)
![Pick n Pay launches Live Well Club to encourage healthier eating habits](https://biz-file.com/c/2409/750103-64x64.jpg?5)
![Woolworths reports 16.8% drop in FY profit as shoppers spend less](https://biz-file.com/c/2409/750097-64x64.jpg?5)
![Sanlam's Life of Confidence campaign overcame the challenges in the financial services market by tapping into the power of digital marketing explains (left) Kirsten Fynn, business unit director at Incubeta and (right) Kelly Driscoll, head of demand generation at Sanlam (Images supplied. Production by Bizcommunity)](https://biz-file.com/c/2409/750207-64x64.jpg?1)
![How to build meaningful iconic brands that are connected to culture](https://biz-file.com/c/2409/750063.png)
How to build meaningful iconic brands that are connected to culture
Yasmin Kathoria and Lerato Kgatla
![Are classrooms frozen in time? The urgent need for educational reform](https://biz-file.com/c/2409/750273.jpg)
![SPCA Roodepoort gets a sustainable makeover with Eco Paws initiative](https://biz-file.com/c/2409/750111.jpg)
![Chinese autos make waves in SA, rising from 2% to 9% of market share](https://biz-file.com/c/2409/750148.jpg)
![Image source: David McBee from](https://biz-file.com/c/2409/750085-64x64.jpg?2)
Crypto traders under Sars' microscope
Cor Kraamwinkel, Lenee Green, Lerato Lamola, Margaret Vermaak, and Mieke Vlok
![Images by Aa-isha Hassiem](https://biz-file.com/c/2409/750011-64x64.jpg?5)
Subscribe to daily business and company news across 19 industries
×![Source: © Witness Media Lab Many people have been targeted by deep fakes](https://biz-file.com/c/2405/737372-208x117.png?2)
![Caché McClay has filled the coveted position. Source: USA Today.](https://biz-file.com/c/2311/719514-208x117.png?3)
![Source:](https://biz-file.com/c/2308/709412-208x117.jpg?3)
![Source:](https://biz-file.com/c/2306/703178-208x117.jpg?3)
![Mattel launches NFT marketplace](https://biz-file.com/c/2211/679060-208x117.jpg?1)
![Daniel Calbacho to open Red Marketing office in London](https://biz-file.com/c/2204/652464-208x117.jpg?5)
![Source: Supplied](https://biz-file.com/c/2202/645047-208x117.jpg?1)
![Source: © fabio formaggio OOH is one of the mediums leading the recovery in 2021](https://biz-file.com/c/2202/644064-208x117.jpg?1)
![Source: © alleksa](https://biz-file.com/c/2112/640726-208x117.jpg?1)
![Soure: Epica Awards](https://biz-file.com/c/2112/640547-208x117.png?1)
![Source: ©](https://biz-file.com/c/2112/640216-208x117.jpg?5)
![Virtual sneakers produced by RTFKT. Source: RTFKT](https://biz-file.com/c/2112/639777-208x117.jpg?5)
![All the Epica Awards Grand Prix winners](https://biz-file.com/c/2112/639580-208x117.jpg?3)
![Source: TBWA in Times Square, New York](https://biz-file.com/c/2112/638834-208x117.jpg?1)
![Source: ©rawpixel](https://biz-file.com/c/2112/637802-208x117.jpg?1)
![Dreamworks Trolls, UN launch campaign for healthier eating and sustainable living](https://biz-file.com/c/2111/636326-208x117.jpg?3)
![Eight African artists join #YouTubeBlack Voices Music Class of 2022](https://biz-file.com/c/2110/632580-208x117.jpg?1)
![Source:](https://biz-file.com/c/2110/631526-208x117.jpg?3)
![Source:](https://biz-file.com/c/2106/613905-208x117.png?1)
![Source:](https://biz-file.com/c/2106/612715-208x117.png?1)
More news
![Source: © Witness Media Lab Many people have been targeted by deep fakes](https://biz-file.com/c/2405/737372-208x117.png?2)
![Caché McClay has filled the coveted position. Source: USA Today.](https://biz-file.com/c/2311/719514-208x117.png?3)
![Source:](https://biz-file.com/c/2308/709412-208x117.jpg?3)
![Source:](https://biz-file.com/c/2306/703178-208x117.jpg?3)
![Mattel launches NFT marketplace](https://biz-file.com/c/2211/679060-208x117.jpg?1)
![Daniel Calbacho to open Red Marketing office in London](https://biz-file.com/c/2204/652464-208x117.jpg?5)
![Source: Supplied](https://biz-file.com/c/2202/645047-208x117.jpg?1)
![Source: © fabio formaggio OOH is one of the mediums leading the recovery in 2021](https://biz-file.com/c/2202/644064-208x117.jpg?1)
![Source: © alleksa](https://biz-file.com/c/2112/640726-208x117.jpg?1)
![Soure: Epica Awards](https://biz-file.com/c/2112/640547-208x117.png?1)
![Source: ©](https://biz-file.com/c/2112/640216-208x117.jpg?5)
![Virtual sneakers produced by RTFKT. Source: RTFKT](https://biz-file.com/c/2112/639777-208x117.jpg?5)
![All the Epica Awards Grand Prix winners](https://biz-file.com/c/2112/639580-208x117.jpg?3)
![Source: TBWA in Times Square, New York](https://biz-file.com/c/2112/638834-208x117.jpg?1)
![Source: ©rawpixel](https://biz-file.com/c/2112/637802-208x117.jpg?1)
![Dreamworks Trolls, UN launch campaign for healthier eating and sustainable living](https://biz-file.com/c/2111/636326-208x117.jpg?3)
![Eight African artists join #YouTubeBlack Voices Music Class of 2022](https://biz-file.com/c/2110/632580-208x117.jpg?1)
![Source:](https://biz-file.com/c/2110/631526-208x117.jpg?3)
![Source:](https://biz-file.com/c/2106/613905-208x117.png?1)
![Source:](https://biz-file.com/c/2106/612715-208x117.png?1)
![Image source:](https://biz-file.com/c/2105/608066-208x117.jpg?2)
![Rapt Creative wins Molson Coors, opens offices in the UK and Ukraine](https://biz-file.com/c/2104/604731-208x117.jpg?2)
![LIA invites young creatives to join 2021 Creative LIAisons programme](https://biz-file.com/c/2103/600779-208x117.jpg?2)
![Manchester United partners w/ StarTimes to offer MUTV in Africa](https://biz-file.com/c/2102/598903-208x117.jpg?1)
![D&AD Shift partners with Google to help secure jobs for diverse creative talent](https://biz-file.com/c/2102/598418-208x117.jpg?2)
![#Newsmaker: Uyanda Manana joins Conversation Lab in grassroots ownership deal](https://biz-file.com/c/2102/597397-208x117.jpg?4)
![EXCLUSIVE: UK P&I London appoints Conversation Lab](https://biz-file.com/c/2102/597173-208x117.jpg?2)
![Jeff Bezos reshaped retail as CEO of Amazon. AP Photo/John Locher](https://biz-file.com/c/2102/595972-208x117.jpg?2)
![Jeff Bezos to step down as Amazon CEO](https://biz-file.com/c/2102/595706-208x117.jpg?2)
![Newsmaker: Qondisa Ngwenya, Wunderman Thompson's Prism Sport + Entertainment MD](https://biz-file.com/c/2011/584705-208x117.jpg?1)
![Image by from .](https://biz-file.com/c/2010/581547-208x117.jpg?2)
![Photo by on .](https://biz-file.com/c/2010/580157-208x117.jpg?2)
![Dara Treseder, chief marketing officer, Carbon.](https://biz-file.com/c/2007/567430-208x117.jpg?2)
![Warc Media Awards announces 2020 Best Use of Data jury](https://biz-file.com/c/2007/566420-208x117.jpg?2)
![Image source: Gallo/Getty Images.](https://biz-file.com/c/2001/535866-208x117.jpg)
![#BFGlobal500: Amazon breaks $200bn mark, still world's most valuable brand](https://biz-file.com/c/2001/535321-208x117.jpg?2)
![Grand Prix winning campaign; Fox Cricket.](https://biz-file.com/c/2001/535273-208x117.jpg?2)
![Jury member Benoit Weisser, chief strategy officer, Ogilvy Asia. Image supplied.](https://biz-file.com/c/2001/533652-208x117.jpg?2)
![Image source: Gallo/Getty Images.](https://biz-file.com/c/1912/533170-208x117.jpg?2)
![Image source: Gallo/Getty Images.](https://biz-file.com/c/1912/533161-208x117.jpg?2)
![](/res/img/s.gif)