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#LetsTalkDigital: Donovan Neale-May: The role and mandate of the CMO in digital transformation
Our guest this week is Donovan Neale-May , Executive Director of the Chief Marketing Officer (CMO) Council and Business Performance Innovation Network and we get to explore the role of marketing in digital transformation, and how the marketing function & CMO should change to support a digital-first organization.
3 Aug 2021 15:24
#LetsTalkDigital: Neil Pursey: The marketers measurement dilemma
Marketing needs to show ROI to shift from being an expenditure line item to a revenue generator. The biggest challenge a CMO faces is measuring the efficacy of their marketing.
20 Jul 2021 15:31
#LetsTalkDigital: Karidas Tshintsholo: KHULA! Inputs Marketplace
Over the past five years, funding in Agritech start-ups across the African continent has been rising consistently. The sector stands in fifth position when it comes to the amount of capital raised by start-ups in Africa.
6 Jul 2021 15:35
#LetsTalkDigital: Haydn Townsend: Experience transcends communication
The powerful convergence of marketing and technology in today’s marketplace means that brands are no longer built through advertising, but through experiences. We have observed seismic consumer behavior shifts in the last 12 months which are likely to stay with us permanently.
22 Jun 2021 15:37
#LetsTalkDigital: Sebastian Patel: Franc-ly Speaking fintech startup
In this podcast we chat to Sebastian Patel Chief Operating Officer & Co-founder of Franc which is a Fintech Start-up in South Africa.
8 Jun 2021 15:40
#LetsTalkDigital: Daniele Joubert: Uber Eats sustainable innovation in virtual restaurants
Check out this week’s podcast where We get to speak to Daniele Joubert who is the Eater Growth Lead, for Uber Eats South Africa.
25 May 2021 15:44
#LetsTalkDigital: Nunu Ntshingila: Facebook The Next Frontier
Check out this week’s episode with our guest Nunu Ntshingila, Head of Facebook Africa, talking about the Next Frontier from a Facebook perspective on what is driving humanity today. One is the idea of a much more connected world and the second is the technologies that are enabling change.
11 May 2021 15:46
#LetsTalkDigital: Antonio Petra: Data and creative effectiveness in digital marketing
The growing importance of data is being accused of stifling creativity, as more decisions are made on the basis of numbers and insight rather than allowing original ideas to flow freely.
28 Apr 2021 15:48
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