U-Studio was tasked save summer! They weren’t going to let the gloomy outlook for 2020 ruin the joy South Africans could have over the summer. Instead, they created opportunities to celebrate the spontaneous, intentional joyful moments. It was crucial to remind South African ice cream fanatics that they were able to turn the mundane, everyday activities into joy.
The team assisted OLA to drive seasonal sales and increase brand visibility across the brand’s digital touchpoints, especially Meta channels such as Facebook and Instagram.
Even the challenges that the limitations of the time brought, didn’t prohibit the team from delivering standout results. Listen to the podcast to hear first-hand from the team on how they strategised and executed this brilliant campaign, creating moments for consumers to #ChooseJoy in a difficult time....
The 2020 lockdown brought about a gigantic social catastrophe in South Africa, or so-called second pandemic; namely the rise in Gender Based Violence (GBV). The numbers were alarming with a women being murdered every three hours in and one in four women who will experience GBV. We felt an important urge to leverage the voices of men within our business to speak up and shine the light on GBV.
Part of our content strategy was to ensure mass reach on social media channels. We combined the messages from our men of influence with helpful content around how to report, self-defence, important numbers etc.
We had an overwhelmingly great response from the men we approached to be a part of the campaign and take a stance. I recall every person we approached was very keen to use their voice to raise awareness, drive action against GBV.
Listen to the podcast to hear first-hand from the team on how they strategised and executed this important yet brilliant campaign called “Be The Light”....
What are some of the trends driving loyalty programmes worldwide? Who is getting it right and who needs to improve? This week Kevin Britz and Craig Page-Lee focus in on banks and fuel brands to answer these questions.
Catch Kevin Britz and Craig Page-Lee every Thursday on ebizradio.com for your weekly Lunchtime Marketing and Leadership Show.
Guest speaker Sadika Fakir, integrated media and digital director at Tiger Brands shares her experience and thoughts around integrated marketing within digital transformation.
People influence people. The way you work and treat people has a direct influence and effect on those around how. Have you every thought about how your leadership type and style affects your brands marketing?
Catch Kevin Britz and Craig Page-Lee every Thursday on www.ebizradio.com for your weekly Lunchtime Marketing and Leadership Show.
Bronwyn Williams presented her talk 'Fasten your Seatbelt for the Metaverse' at the recent BizTrends 02.02.2022 event. The event saw seven of Africa's leading trend forecasters take to the virtual stage to share their intellectual capital with attendees. Listen now:.
Nicola Cooper, presented a talk on 'The Future of Collaboration' at the recent BizTrends 02.02.2022 event. The event saw seven of Africa's leading trend forecasters take to the virtual stage to share their intellectual capital with attendees. Listen now:.
Moky Makura presented a talk on 'The Future of Media - Hard Data, Soft Stories' at the recent BizTrends 02.02.2022 event. The event saw seven of Africa's leading trend forecasters take to the virtual stage to share their intellectual capital with attendees. Listen now:.
Khumo Theko presented a talk on 'Connecting in a Knowledge-based Era' at the recent BizTrends 02.02.2022 event. The event saw seven of Africa's leading trend forecasters take to the virtual stage to share their intellectual capital with attendees. Listen now:.
Franklin Ozekhome presented a talk on 'Afrobeats, the new frontier for marketers' at the recent BizTrends 02.02.2022 event. The event saw seven of Africa's leading trend forecasters take to the virtual stage to share their intellectual capital with attendees. Listen now:.
Dali Tembo Trends presented his talk 'Trends are the Bridge Between Brands and People' at the recent BizTrends 02.02.2022 event. The event saw seven of Africa's leading trend forecasters take to the virtual stage to share their intellectual capital with attendees. Listen now:.
