Marketing & Media Audio South Africa

This week we chatted to Mike Wronski ( @mikewronski), Director of Digital Flow, straight from presenting some of his research findings at the Social Medial Landscape Briefing 2016 in Cape Town and Johannesburg. Mike will be discussed the top 5 platforms, how the research results and the latest announcements will impact brand social media planning for FaceBook, LinkedIn, Twitter, Instagram and YouTube....

In this controversial episode, we talk about the distinction that exists between creative advertising and effective advertising, and what agencies need to do to balance out the pressures of client demands and creative egos. Our conversation explores the challenge of maintaining an artist’s mindset in an environment where clients are expecting advertising that delivers meaningful results, and what can be done to drive a balanced perspective in agencies. We discuss the initiatives that Rory has introduced into Aqua in order to achieve this mindset. An exciting and revealing podcast....

This week we take a closer at the newly launched getTOD (@getTODSA), a free-to- download mobile application that allows users to connect with tradespeople to meet their particular needs, using location based tracking and reliable supplier availability in real time.

This we take a closer at the newly launched online personal forex transfer service, ClickFX. One of South Africa’s largest Forex intermediaries ForexPeople, has introduced ClickFX to offer South Africans a simple and cost effective way to transfer Forex online. We were joined by Richard Beddow, Chief Executive Officer of ClickFX to find out more.

We talk to Mpho Maseko, Chief Marketing Officer at Wunderman South Africa, about the worlds of broadcast marketing and digital/CRM are intersecting to create more meaningful opportunities for brand storytelling. We explore the ways in which brand owners and agencies can come together to meet the needs of changing consumers while evolving their capability to tell authentic stories.

This week we take a closer at the current state of Public Relations in south Africa and we have a look at the recently launched marcusbrewster on-demand PR service. With more than 25 years of experience in the industry, marcusbrewster is South Africa’s leading public relations agency and is now flipping the PR industry on its head with a new on-demand PR service.

On this weeks episode of BizTakeouts, The Marketing & Media radio show, we take a closer at the current state of ecommerce in south Africa and we have a look at Emerce Commerce ( @EmerceCommerce), a leading business-to- business partner in delivering world-class ecommerce solutions for the South African retail and ecommerce industry.

This week we take a closer look at the Social Media Landscape Briefing 2016 – The Definitive annual research briefings about the big platforms relevant to SA by the authorities Arthur Goldstuck and Michal Wronski, by far the biggest social media briefings of the year.

We chat to Sean Hearn, SEO lead at Aqua, about how brands can dominate the internet through effective search engine optimisation.

Mike Jones - This week we take a closer look at Customer Experience Management and the annual CEM Africa Summit taking place on 17 and 18 August in Cape Town.

Simon Cranswick - This week we take a closer look at Customer Experience Management and the annual CEM Africa Summit taking place on 17 and 18 August in Cape Town.

Beth Strauss, strategist at BaseTwo, chats to us about the discipline of behavioural economics and how it can be applied in marketing. We discuss the role of social proof in human decision making, as well as how abundant choice has made harnessing these behavioural drivers so imperative to marketers. We discuss case studies around how organisations leverage behavioural cues in order to drive action and explore how technological trends and data are empowering brands to better understand the ways in which they can engage consumers. We explore how BaseTwo have applied certain principles of behavioural economics in the work they have done for their clients. Super informative discussion with a very clued up guest!...