The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as perceived by the employees of Aqua and the Wunderman global network. More
Episode 32: Sheep or Spock with Beth Strauss
Beth Strauss, strategist at BaseTwo, chats to us about the discipline of behavioural economics and how it can be applied in marketing. We discuss the role of social proof in human decision making, as well as how abundant choice has made harnessing these behavioural drivers so imperative to marketers. We discuss case studies around how organisations leverage behavioural cues in order to drive action and explore how technological trends and data are empowering brands to better understand the ways in which they can engage consumers. We explore how BaseTwo have applied certain principles of behavioural economics in the work they have done for their clients. Super informative discussion with a very clued up guest!
Episode 48: Podcasting with Dan Herman and Esther McGeer
Episode 47: Music Marketing in the Digital World with Jake Rubinstein
Episode 46: Change Management with Taryn Cohn
Episode 45: Mass Marketing with Nomsa Ntuli
Episode 44: Predictive Gambling with Yongama Nxiweni
Originality Doesn’t Exist Anymore with Georgia Walsh
Episode 42: Stop, Drop & Roll with Mike Oelschig
Wunderman Day Live 2016: Coming Together
Episode 41: Looking Within with Batsirai Madzonga
Episode 40: Content Royalty with Tara Marsh
Episode 39: Politics in the Digital Age with Matt Black
Episode 37: Influencer Marketing with Lisa Partington
Episode 36: The Creative’s Dilemma with Rory Macrobert
Episode 35: Between Two Worlds with Mpho Maseko
Episode 33: Search Engine Domination with Sean Hearn
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