Subscribe My Account

Advertise Submit news

Research News Guinea

Subscribe & Follow

Advertise your job vacancies

View on iono.fm, Apple, Spotify or downloadable app

Human8 and L’Oréal win 2024 Esomar Award for pioneering consumer empathy programme

Human8 and L’Oréal win 2024 Esomar Award for pioneering consumer empathy programmeHuman8

Source: © 123rf Warc research found that while 71% of marketers agreed that their business was ambitious about delivering creative excellence, only 37% of respondents felt their business had the right capabilities to deliver ground-breaking ideas

Warc: Gap between ambition and ability a hurdle to creative effectiveness

11 Sep 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Study examines engagement boosting on platforms

Research

Study examines engagement boosting on platforms

19 Nov 2019

Africa has the potential to be an economic powerhouse

Research

Africa has the potential to be an economic powerhouse

18 Nov 2019

Image source: Gallo/Getty.

Research

Peace in the Horn of Africa leads to economic recovery

14 Nov 2019

Image source: Gallo/Getty.

Research

Putting the 'me' in Africa's media and entertainment industry

13 Nov 2019

Workers pack coffee sachets at the Dormans coffee factory in Nairobi, Kenya. Credit: The Conversation Africa/EPA/Daniel Irungu.

Research

African countries can't industrialise? Yes, they can

Wim Naudé 13 Nov 2019

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.

Marketing

5 steps to becoming a smarter target marketer

Leigh Andrews 8 Nov 2019

Image source: Gallo/Getty.

ESG

Achieving Africa's development goals

4 Nov 2019

Africa University.

Research

Innovation hub to promote research, protect IP

31 Oct 2019

Image source: Gallo/Getty.

Digital

The digital dash for Africa

25 Oct 2019

Women of Africa: Changing lifestyles, unchanged (core) values

Research

Women of Africa: Changing lifestyles, unchanged (core) values

Ndeye Diagne, Kantar 25 Oct 2019

African boom in investment in communications infrastructure

Digital

African boom in investment in communications infrastructure

23 Oct 2019

Image source: Gallo/Getty.

Digital

Africa's digital agenda is all about growth and jobs

21 Oct 2019

Image credit: Glenn Carstens-Peters on Unsplash.

TV

Egta, The Global TV Group release TV Charter on transparency in ad measurement

21 Oct 2019

Africa's informal sector can contribute to the formal economy

Marketing

Africa's informal sector can contribute to the formal economy

Laurent Lamothe 18 Oct 2019

Social media platforms and online video set to consolidate their dominance in advertising in 2020

Research

Social media platforms and online video set to consolidate their dominance in advertising in 2020

Kantar 17 Oct 2019

Data technology driving agility in retail

Technology

Data technology driving agility in retail

Lauren Hartzenberg 15 Oct 2019

West Africa build gathers pace for The Conversation Africa

Media

West Africa build gathers pace for The Conversation Africa

Alexandra Storey, Caroline Southey, Lyrr Thurston 15 Oct 2019

Image source: Gallo/Getty.

Research

Global uncertainty continues to slow growth in Africa's economies

11 Oct 2019

The reason AI can predict consumer behaviour

Data & Analytics

The reason AI can predict consumer behaviour

Vian Chinner 11 Oct 2019

Image source: Gallo/Getty.

ESG

UN enlists influencers to drive Africa's development agenda

10 Oct 2019

Image source: Gallo/Getty.

Research

Africa Wired: Artificial intelligence offers benefits for Africa

10 Oct 2019

Recreating narratives about Africa's economic and cultural significance

Marketing

Recreating narratives about Africa's economic and cultural significance

8 Oct 2019

Africa is hell

Branding

Africa is hell

Ndeye Diagne, Kantar 8 Oct 2019

Image source: Gallo/Getty.

Mobile

Africa is ripe for investment

Julien Fouriot 4 Oct 2019

Know your business inside out with a Biz Office

Marketing & Media

Know your business inside out with a Biz Office

Bizcommunity.com 2 Oct 2019

Image source: Gallo/Getty.

Research

Creating a shared vision for Africa

2 Oct 2019

TV leads ad investment for food and soft drinks while the rest shifts online - finds Warc

Research

TV leads ad investment for food and soft drinks while the rest shifts online - finds Warc

2 Oct 2019

Image source: Gallo/Getty.

Research

African economies with greatest potential for trade growth

1 Oct 2019

Image credit: Mika Baumeister on Unsplash.

Research

Warc, Nielsen collaborate on newly-relaunched Warc Data

1 Oct 2019

Kojo Annan.

Research

Support Africa's agenda for transformation

30 Sep 2019

More news

Study examines engagement boosting on platforms

Marketing & MediaStudy examines engagement boosting on platforms

19 Nov 2019

Africa has the potential to be an economic powerhouse

Marketing & MediaAfrica has the potential to be an economic powerhouse

18 Nov 2019

Image source: Gallo/Getty.

Marketing & MediaPeace in the Horn of Africa leads to economic recovery

14 Nov 2019

Image source: Gallo/Getty.

Marketing & MediaPutting the 'me' in Africa's media and entertainment industry

13 Nov 2019

Workers pack coffee sachets at the Dormans coffee factory in Nairobi, Kenya. Credit: The Conversation Africa/EPA/Daniel Irungu.

Marketing & MediaAfrican countries can't industrialise? Yes, they can

Wim Naudé 13 Nov 2019

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.

Marketing & Media5 steps to becoming a smarter target marketer

Leigh Andrews 8 Nov 2019

Image source: Gallo/Getty.

Marketing & MediaAchieving Africa's development goals

4 Nov 2019

Africa University.

Marketing & MediaInnovation hub to promote research, protect IP

31 Oct 2019

Image source: Gallo/Getty.

Marketing & MediaThe digital dash for Africa

25 Oct 2019

Women of Africa: Changing lifestyles, unchanged (core) values

Marketing & MediaWomen of Africa: Changing lifestyles, unchanged (core) values

Ndeye Diagne, Kantar 25 Oct 2019

African boom in investment in communications infrastructure

Marketing & MediaAfrican boom in investment in communications infrastructure

23 Oct 2019

Image source: Gallo/Getty.

Marketing & MediaAfrica's digital agenda is all about growth and jobs

21 Oct 2019

Image credit: Glenn Carstens-Peters on Unsplash.

Marketing & MediaEgta, The Global TV Group release TV Charter on transparency in ad measurement

21 Oct 2019

Africa's informal sector can contribute to the formal economy

Marketing & MediaAfrica's informal sector can contribute to the formal economy

Laurent Lamothe 18 Oct 2019

Social media platforms and online video set to consolidate their dominance in advertising in 2020

Marketing & MediaSocial media platforms and online video set to consolidate their dominance in advertising in 2020

Kantar 17 Oct 2019

Data technology driving agility in retail

RetailData technology driving agility in retail

Lauren Hartzenberg 15 Oct 2019

West Africa build gathers pace for The Conversation Africa

Marketing & MediaWest Africa build gathers pace for The Conversation Africa

Alexandra Storey, Caroline Southey, Lyrr Thurston 15 Oct 2019

Image source: Gallo/Getty.

Marketing & MediaGlobal uncertainty continues to slow growth in Africa's economies

11 Oct 2019

The reason AI can predict consumer behaviour

ICTThe reason AI can predict consumer behaviour

Vian Chinner 11 Oct 2019

Image source: Gallo/Getty.

Marketing & MediaUN enlists influencers to drive Africa's development agenda

10 Oct 2019

Image source: Gallo/Getty.

Marketing & MediaAfrica Wired: Artificial intelligence offers benefits for Africa

10 Oct 2019

Recreating narratives about Africa's economic and cultural significance

Marketing & MediaRecreating narratives about Africa's economic and cultural significance

8 Oct 2019

Africa is hell

Marketing & MediaAfrica is hell

Ndeye Diagne, Kantar 8 Oct 2019

Image source: Gallo/Getty.

Marketing & MediaAfrica is ripe for investment

Julien Fouriot 4 Oct 2019

Know your business inside out with a Biz Office

Marketing & MediaKnow your business inside out with a Biz Office

Bizcommunity.com 2 Oct 2019

Image source: Gallo/Getty.

Marketing & MediaCreating a shared vision for Africa

2 Oct 2019

TV leads ad investment for food and soft drinks while the rest shifts online - finds Warc

Marketing & MediaTV leads ad investment for food and soft drinks while the rest shifts online - finds Warc

2 Oct 2019

Image source: Gallo/Getty.

Marketing & MediaAfrican economies with greatest potential for trade growth

1 Oct 2019

Image credit: Mika Baumeister on Unsplash.

Marketing & MediaWarc, Nielsen collaborate on newly-relaunched Warc Data

1 Oct 2019

Kojo Annan.

Marketing & MediaSupport Africa's agenda for transformation

30 Sep 2019

United Nations SDG publication released this week.

Marketing & MediaUnited Nations sounds warning on achieving SDGs

27 Sep 2019

Image source: Gallo/Getty.

Marketing & MediaHow partnerships can help Africa achieve UN SDGs

26 Sep 2019

Photo by Kiana Bosman on Unsplash

Marketing & MediaSay hello to Generation Alpha

Sean Sullivan 26 Sep 2019

Image source: Gallo/Getty.

Marketing & Media'Where to Invest in Africa' publication launched

23 Sep 2019

Image source: Gallo/Getty.

Marketing & MediaVideo Exchange Africa at AfricaCom 2019

20 Sep 2019

Raghav Prasad.

Marketing & MediaNew study highlights opportunities to optimise digital evolution in Africa

16 Sep 2019

Image source: Gallo/Getty.

Marketing & MediaThe significant shift from aspirational to inspirational brands

Louise Marsland 13 Sep 2019

Vera Songwe.

Marketing & MediaAfrica's free trade area: the journey begins

23 Aug 2019

Image source: Gallo/Getty.

Marketing & MediaPAMRO student bursaries announced

20 Aug 2019

Mauritius. Image source: Gallo/Getty.

Marketing & MediaPAMRO 2019 speakers announced

12 Aug 2019