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Part 3: AI in Advertising - From the threat of AI to Nobel Prizes for AI

AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher

AI in Advertising Part 1 of 3: How to transform agency workflows with AI

Antonio Petra

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Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Strong Q3 performance for WPP; full year expectations remain unchanged

23 Oct 2024

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

23 Oct 2024

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Investing in your customers yields returns

Investing in your customers yields returns

14 Jun 2018

#AfricaMonth: Brands and cultural diversity across Africa

#AfricaMonth: Brands and cultural diversity across Africa

Trevor Chueu 25 May 2018

#AfricaMonth: Beware - Africa's brand growth comes with counterfeiting challenges

Vanessa Ferguson 25 May 2018

'Africa Rising' is a global megatrend - Euromonitor

'Africa Rising' is a global megatrend - Euromonitor

Louise Marsland 24 Apr 2018

Empathy - a two-way street in customer service

Empathy - a two-way street in customer service

Wynand Smit 18 Apr 2018

The role of mobile in building brand loyalty

Nicholas Bednall 16 Apr 2018

Caroline Kende-Robb is chief advisor to Rt. Hon. Gordon Brown, chair of the UK Education Commission.

These are the eight reasons why 2018 could be Africa's year

Caroline Kende-Robb 27 Mar 2018

Nicholas Haralambous

#ECMA18: It's not an apocalypse, it's a retail revolution

Lauren Hartzenberg 26 Mar 2018

President Paul Kagame. Image credit: Village Urugwiro via

A new dawn for Africa as 44 countries sign CFTA deal

Collins Mwai 22 Mar 2018

Sharpening African manufacturers' competitive edge with technology

Sharpening African manufacturers' competitive edge with technology

Matthew Kibby 20 Mar 2018

#ECMA18: Cracking e-commerce conversion

#ECMA18: Cracking e-commerce conversion

Lauren Hartzenberg 16 Mar 2018

Consumer engagement today is shaped by technology

Consumer engagement today is shaped by technology

Gil Sperling 15 Mar 2018

#SeamlessAfrica: An Afrocentric approach to store design

#SeamlessAfrica: An Afrocentric approach to store design

Lauren Hartzenberg 9 Mar 2018

Nomfundo Dlamini, Tank Research founder.

Marketing is key in medicines distribution in Africa

Nomfundo Dlamini 8 Mar 2018

Amna Elshandaweely's latest fashion collection launched at Design Indaba 2018 in Cape Town, South Africa.

#DesignIndaba2018: Fashion with a social conscience

Louise Marsland 22 Feb 2018

Unilever threatens to pull ads from 'divisive platforms'

Unilever threatens to pull ads from 'divisive platforms'

13 Feb 2018

Brand consistency: Taking marketing to a higher level

Paula Sartini 6 Feb 2018

Four fast ways to maximise in-store promotions

Four fast ways to maximise in-store promotions

Sandra Steenkamp 5 Feb 2018

Mall for Africa expands to 11 new markets

Mall for Africa expands to 11 new markets

5 Feb 2018

Africa's consumer goods and retail sectors driven by expanding middle class, tech development

Africa's consumer goods and retail sectors driven by expanding middle class, tech development

1 Feb 2018

#BizTrends2018: The new rules of retail

#BizTrends2018: The new rules of retail

Lauren Hartzenberg 29 Jan 2018

Image supplied.

Trends 2018: Omnichannel is the new normal

Jainita Khatri 25 Jan 2018

Image credit: bruce mars via

Top ten global consumer trends

23 Jan 2018

Less than 30% of Africa's e-commerce startups profitable

Less than 30% of Africa's e-commerce startups profitable

Gabriella Mulligan 8 Dec 2017

Africa's consumption revolution

Africa's consumption revolution

2 Nov 2017

South African retail compound annual growth rate.

Phygital: The new retail marketing playground

Jainita Khatri 26 Oct 2017

Four things this packaging company teaches us about Africa's consumer goods industry

Jaco Maritz 24 Oct 2017

Jumia Nigeria launches e-commerce bot

Jumia Nigeria launches e-commerce bot

4 Oct 2017

Bruno Witvoet, Unilever Africa president and Mechell Chetty, Unilever vice president for HR, Africa, at the opening of Unilever’s new Africa hub.

Unilever's brand plan to grow business across Africa

19 Sep 2017

Launching your brand into Africa

6 Sep 2017

More news

Investing in your customers yields returns

Investing in your customers yields returns

14 Jun 2018

#AfricaMonth: Brands and cultural diversity across Africa

#AfricaMonth: Brands and cultural diversity across Africa

Trevor Chueu 25 May 2018

#AfricaMonth: Beware - Africa's brand growth comes with counterfeiting challenges

Vanessa Ferguson 25 May 2018

'Africa Rising' is a global megatrend - Euromonitor

'Africa Rising' is a global megatrend - Euromonitor

Louise Marsland 24 Apr 2018

Empathy - a two-way street in customer service

Empathy - a two-way street in customer service

Wynand Smit 18 Apr 2018

The role of mobile in building brand loyalty

Nicholas Bednall 16 Apr 2018

Caroline Kende-Robb is chief advisor to Rt. Hon. Gordon Brown, chair of the UK Education Commission.

These are the eight reasons why 2018 could be Africa's year

Caroline Kende-Robb 27 Mar 2018

Nicholas Haralambous

#ECMA18: It's not an apocalypse, it's a retail revolution

Lauren Hartzenberg 26 Mar 2018

President Paul Kagame. Image credit: Village Urugwiro via

A new dawn for Africa as 44 countries sign CFTA deal

Collins Mwai 22 Mar 2018

Sharpening African manufacturers' competitive edge with technology

Sharpening African manufacturers' competitive edge with technology

Matthew Kibby 20 Mar 2018

#ECMA18: Cracking e-commerce conversion

#ECMA18: Cracking e-commerce conversion

Lauren Hartzenberg 16 Mar 2018

Consumer engagement today is shaped by technology

Consumer engagement today is shaped by technology

Gil Sperling 15 Mar 2018

#SeamlessAfrica: An Afrocentric approach to store design

#SeamlessAfrica: An Afrocentric approach to store design

Lauren Hartzenberg 9 Mar 2018

Nomfundo Dlamini, Tank Research founder.

Marketing is key in medicines distribution in Africa

Nomfundo Dlamini 8 Mar 2018

Amna Elshandaweely's latest fashion collection launched at Design Indaba 2018 in Cape Town, South Africa.

#DesignIndaba2018: Fashion with a social conscience

Louise Marsland 22 Feb 2018

Unilever threatens to pull ads from 'divisive platforms'

Unilever threatens to pull ads from 'divisive platforms'

13 Feb 2018

Brand consistency: Taking marketing to a higher level

Paula Sartini 6 Feb 2018

Four fast ways to maximise in-store promotions

Four fast ways to maximise in-store promotions

Sandra Steenkamp 5 Feb 2018

Mall for Africa expands to 11 new markets

Mall for Africa expands to 11 new markets

5 Feb 2018

Africa's consumer goods and retail sectors driven by expanding middle class, tech development

Africa's consumer goods and retail sectors driven by expanding middle class, tech development

1 Feb 2018

#BizTrends2018: The new rules of retail

#BizTrends2018: The new rules of retail

Lauren Hartzenberg 29 Jan 2018

Image supplied.

Trends 2018: Omnichannel is the new normal

Jainita Khatri 25 Jan 2018

Image credit: bruce mars via

Top ten global consumer trends

23 Jan 2018

Less than 30% of Africa's e-commerce startups profitable

Less than 30% of Africa's e-commerce startups profitable

Gabriella Mulligan 8 Dec 2017

Africa's consumption revolution

Africa's consumption revolution

2 Nov 2017

South African retail compound annual growth rate.

Phygital: The new retail marketing playground

Jainita Khatri 26 Oct 2017

Four things this packaging company teaches us about Africa's consumer goods industry

Jaco Maritz 24 Oct 2017

Jumia Nigeria launches e-commerce bot

Jumia Nigeria launches e-commerce bot

4 Oct 2017

Bruno Witvoet, Unilever Africa president and Mechell Chetty, Unilever vice president for HR, Africa, at the opening of Unilever’s new Africa hub.

Unilever's brand plan to grow business across Africa

19 Sep 2017

Launching your brand into Africa

6 Sep 2017

Spice and all things rice: Lagos pays homage to jollof

Spice and all things rice: Lagos pays homage to jollof

Gregory Walton 25 Aug 2017

Trump administration's first African Growth and Opportunity Act forum

Trump administration's first African Growth and Opportunity Act forum

Worku Gachou 8 Aug 2017

Negotiations for a single continental market for goods and services on track

Negotiations for a single continental market for goods and services on track

1 Aug 2017

Digital solution for retail networks in Africa

Digital solution for retail networks in Africa

27 Jul 2017

Dubai-based investment firm acquires Java House, Africa expansion next

Dubai-based investment firm acquires Java House, Africa expansion next

Dannish Odongo 7 Jul 2017

Nigeria's TradPeek wants to be Africa's Alibaba

Nigeria's TradPeek wants to be Africa's Alibaba

Tom Jackson 5 Jul 2017

Kenyan payments solutions firm expands to SA

Kenyan payments solutions firm expands to SA

29 Jun 2017

Africa's quest for a cashless economy gains momentum

Africa's quest for a cashless economy gains momentum

Kingsley Ighobor 7 Jun 2017

Impact on food security in Africa

Impact on food security in Africa

26 May 2017

Rwanda moves swiftly towards cashless society

Rwanda moves swiftly towards cashless society

5 May 2017

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