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Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

Source: © 123rf People are increasingly seeking depth, authenticity, and sensory richness in their experiences, aiming to engage with the world in meaningful ways. this is one of five macro trends identified by the Accenture Life Trends 2025 report

5 global macro trends and consumer insights from the Accenture Song's Life Trends 2025 report

22 Oct 2024

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Is Elon Musk winning the legal war or losing the ad battle as Unilever and X settle

By Danette Breitenbach 16 Oct 2024

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Mall for Africa expands to 11 new markets

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AU's free trade area set for launch in March

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Africa's consumer goods and retail sectors driven by expanding middle class, tech development

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#BizTrends2018: The new rules of retail

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Shoprite feels African slowdown

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Nicola Cooper, senior trend analyst and cultural strategist at Nicola Cooper & Associates (NC&A).

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#BizTrends2018: Top mobile trends for the 2018 consumer

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Zimbabwe's Munch sees growth in food delivery space

Zimbabwe's Munch sees growth in food delivery space

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Gambian startup Farm Fresh targets regional expansion

Gambian startup Farm Fresh targets regional expansion

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Nigeria's Yesharvest launches agri-commerce platform

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Ethiopia: Institute says textile, garment market expanding

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Oserian Technical Director, Hamish Ker, explains how the company utilises geothermal power in its greenhouses

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14 Feb 2018

AFI CT Fashion Week to celebrate Africa

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Unilever threatens to pull ads from 'divisive platforms'

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Lee Applbaum, global chief marketing officer, Patrón Spirits International.

#MeettheMarketer: Marketers are relying too heavily on data

Louise Marsland 8 Feb 2018

Four fast ways to maximise in-store promotions

Four fast ways to maximise in-store promotions

Sandra Steenkamp 5 Feb 2018

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Mall for Africa expands to 11 new markets

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Game-changing trends for the manufacturing industry in 2018

Game-changing trends for the manufacturing industry in 2018

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AU's free trade area set for launch in March

AU's free trade area set for launch in March

2 Feb 2018

Global cereal output heading for a record

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Africa's consumer goods and retail sectors driven by expanding middle class, tech development

Africa's consumer goods and retail sectors driven by expanding middle class, tech development

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#BizTrends2018: The new rules of retail

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Image supplied.

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Image credit: bruce mars via

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Nicola Cooper, senior trend analyst and cultural strategist at Nicola Cooper & Associates (NC&A).

#BizTrends2018: Connecting with ever-connected, ever-younger African consumers

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#BizTrends2018: Top mobile trends for the 2018 consumer

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#BizTrends2018: The in-store experience - an opportunity for brands

#BizTrends2018: The in-store experience - an opportunity for brands

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How Africa can negotiate an effective continental free trade area agreement

How Africa can negotiate an effective continental free trade area agreement

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Africa's first digital free trade area for rollout in 2018

Africa's first digital free trade area for rollout in 2018

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Zimbabwe's Munch sees growth in food delivery space

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Gambian startup Farm Fresh targets regional expansion

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Nigeria's Yesharvest launches agri-commerce platform

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Ethiopia: Institute says textile, garment market expanding

Ethiopia: Institute says textile, garment market expanding

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Alcohol delivery service Jumia Party launches in Ghana

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Heineken begins construction on $100m brewery in Mozambique

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#Trending: The rise of consumer resilience

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