Subscribe My Account

Advertise Submit news

Research News Egypt

Subscribe & Follow

Advertise your job vacancies

Companies recruiting

Wetpaint Advertising

Motsepe Advertising

DUO Marketing + Communications

Havas Johannesburg

Hook, Line & Sinker

Hook, Line & Sinker

Irvine Partners

Human8 and L’Oréal win 2024 Esomar Award for pioneering consumer empathy programme

Human8 and L’Oréal win 2024 Esomar Award for pioneering consumer empathy programmeHuman8

Source: © 123rf Warc research found that while 71% of marketers agreed that their business was ambitious about delivering creative excellence, only 37% of respondents felt their business had the right capabilities to deliver ground-breaking ideas

Warc: Gap between ambition and ability a hurdle to creative effectiveness

11 Sep 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

More news

Book launched on Africa's free trade agreement

Research

Book launched on Africa's free trade agreement

23 Apr 2018

(c) Ventsislav Bratovanov -

Research

The line between news and advertising is blurring, according to study

20 Apr 2018

Barclays Accelerator.

Digital

Why African banks must work with fintech startups

Tom Jackson 13 Apr 2018

Imad Mesdoua, senior political risk consultant at Control Risks.

Research

Political risk impacts on dealmaking in Africa

10 Apr 2018

Asia's pay-TV subs with 4K STB reach 53.6m

TV

Asia's pay-TV subs with 4K STB reach 53.6m

3 Apr 2018

(L to R): Thierry Zomahoun, president and CEO of AIMS, and founder and chair of NEF, Elsevier CEO, Ron Mobed.

Research

New scientific publication boosts African research

28 Mar 2018

Caroline Kende-Robb is chief advisor to Rt. Hon. Gordon Brown, chair of the UK Education Commission.

Marketing

These are the eight reasons why 2018 could be Africa's year

Caroline Kende-Robb 27 Mar 2018

Bradley Elliott, founder of Continuon.

Research

World's first social influencer survey results reveal the power of authentic online influence

Juanita Pienaar 23 Mar 2018

Consumer confidence in Africa reaches an all-time high in February

Marketing

Consumer confidence in Africa reaches an all-time high in February

13 Mar 2018

African Development Bank and its East and North African Governors.

Research

Africa's growing youth population is a global 'growth engine'

12 Mar 2018

Youth, economy on Africa agenda at Commonwealth Africa Summit

Marketing

Youth, economy on Africa agenda at Commonwealth Africa Summit

12 Mar 2018

Nomfundo Dlamini, Tank Research founder.

Research

Marketing is key in medicines distribution in Africa

Nomfundo Dlamini 8 Mar 2018

Dustin Homer is director of client solutions, Fraym.

Data & Analytics

Africa Rising: How Geospatial data analytics is transforming governance on the continent

Dustin Homer 6 Mar 2018

Africa's growth story celebrated

Marketing

Africa's growth story celebrated

5 Mar 2018

Investing in media measurement in Africa

Media

Investing in media measurement in Africa

1 Mar 2018

Dr William Mapham.
Image © Christopher Larson/Scott Gorman.

Design Indaba

#Designindaba2018: SA's crowd-sourced solution for a global problem

Sue Disler 22 Feb 2018

Johanna McDowell. Image provided.

Digital

Marketers to take digital in-house at unprecedented rate

Johanna McDowell 22 Feb 2018

Don't overlook consumers in Africa's rural areas

Marketing

Don't overlook consumers in Africa's rural areas

Ben Leo 20 Feb 2018

Africa's consumer goods and retail sectors driven by expanding middle class, tech development

Research

Africa's consumer goods and retail sectors driven by expanding middle class, tech development

1 Feb 2018

Next Einstein Forum survey to measure gender gap in African STEM education

Higher Education

Next Einstein Forum survey to measure gender gap in African STEM education

26 Jan 2018

Image credit: bruce mars via

Trends

Top ten global consumer trends

23 Jan 2018

Quality content is key to advertising success irrespective of reading platform

Research

Quality content is key to advertising success irrespective of reading platform

12 Dec 2017

Less than 30% of Africa's e-commerce startups profitable

E-commerce

Less than 30% of Africa's e-commerce startups profitable

Gabriella Mulligan 8 Dec 2017

The World’s Most Eligible Bachelor campaign.

Loeries Creative Week

APA results: Kenya's thriving advertising industry

4 Dec 2017

Brands: Meet the #UntaggableForce

Research

Brands: Meet the #UntaggableForce

Megan Bowman 30 Nov 2017

Three key trends for African economic growth in 2018

Research

Three key trends for African economic growth in 2018

16 Nov 2017

#Trending: The rise of consumer resilience

Research

#Trending: The rise of consumer resilience

Louise Marsland 7 Nov 2017

The digital elephant in the room... Image credit: Jan Mik © –

Research

Reimagining marketing: Brand building in the digital age

Leigh Andrews 6 Nov 2017

(c) Karol Kozlowski -

TV

Pay-TV market reaches 23.7m African subscribers

5 Oct 2017

Kenya election annulment: What are Kenyans talking about?

Research

Kenya election annulment: What are Kenyans talking about?

Meltwater 5 Oct 2017

More news

(c) Ventsislav Bratovanov -

Marketing & MediaThe line between news and advertising is blurring, according to study

20 Apr 2018

Barclays Accelerator.

Marketing & MediaWhy African banks must work with fintech startups

Tom Jackson 13 Apr 2018

Imad Mesdoua, senior political risk consultant at Control Risks.

Marketing & MediaPolitical risk impacts on dealmaking in Africa

10 Apr 2018

Asia's pay-TV subs with 4K STB reach 53.6m

Marketing & MediaAsia's pay-TV subs with 4K STB reach 53.6m

3 Apr 2018

(L to R): Thierry Zomahoun, president and CEO of AIMS, and founder and chair of NEF, Elsevier CEO, Ron Mobed.

Marketing & MediaNew scientific publication boosts African research

28 Mar 2018

Caroline Kende-Robb is chief advisor to Rt. Hon. Gordon Brown, chair of the UK Education Commission.

Marketing & MediaThese are the eight reasons why 2018 could be Africa's year

Caroline Kende-Robb 27 Mar 2018

Bradley Elliott, founder of Continuon.

Marketing & MediaWorld's first social influencer survey results reveal the power of authentic online influence

Juanita Pienaar 23 Mar 2018

Consumer confidence in Africa reaches an all-time high in February

Marketing & MediaConsumer confidence in Africa reaches an all-time high in February

13 Mar 2018

African Development Bank and its East and North African Governors.

Marketing & MediaAfrica's growing youth population is a global 'growth engine'

12 Mar 2018

Youth, economy on Africa agenda at Commonwealth Africa Summit

Marketing & MediaYouth, economy on Africa agenda at Commonwealth Africa Summit

12 Mar 2018

Nomfundo Dlamini, Tank Research founder.

Marketing & MediaMarketing is key in medicines distribution in Africa

Nomfundo Dlamini 8 Mar 2018

Dustin Homer is director of client solutions, Fraym.

ICTAfrica Rising: How Geospatial data analytics is transforming governance on the continent

Dustin Homer 6 Mar 2018

Africa's growth story celebrated

Marketing & MediaAfrica's growth story celebrated

5 Mar 2018

Investing in media measurement in Africa

Marketing & MediaInvesting in media measurement in Africa

1 Mar 2018

Dr William Mapham.
Image © Christopher Larson/Scott Gorman.

Marketing & Media#Designindaba2018: SA's crowd-sourced solution for a global problem

Sue Disler 22 Feb 2018

Johanna McDowell. Image provided.

Marketing & MediaMarketers to take digital in-house at unprecedented rate

Johanna McDowell 22 Feb 2018

Don't overlook consumers in Africa's rural areas

Marketing & MediaDon't overlook consumers in Africa's rural areas

Ben Leo 20 Feb 2018

Africa's consumer goods and retail sectors driven by expanding middle class, tech development

RetailAfrica's consumer goods and retail sectors driven by expanding middle class, tech development

1 Feb 2018

Next Einstein Forum survey to measure gender gap in African STEM education

EducationNext Einstein Forum survey to measure gender gap in African STEM education

26 Jan 2018

Image credit: bruce mars via

Marketing & MediaTop ten global consumer trends

23 Jan 2018

Quality content is key to advertising success irrespective of reading platform

Marketing & MediaQuality content is key to advertising success irrespective of reading platform

12 Dec 2017

Less than 30% of Africa's e-commerce startups profitable

RetailLess than 30% of Africa's e-commerce startups profitable

Gabriella Mulligan 8 Dec 2017

The World’s Most Eligible Bachelor campaign.

Marketing & MediaAPA results: Kenya's thriving advertising industry

4 Dec 2017

Brands: Meet the #UntaggableForce

Marketing & MediaBrands: Meet the #UntaggableForce

Megan Bowman 30 Nov 2017

Three key trends for African economic growth in 2018

Marketing & MediaThree key trends for African economic growth in 2018

16 Nov 2017

#Trending: The rise of consumer resilience

Marketing & Media#Trending: The rise of consumer resilience

Louise Marsland 7 Nov 2017

The digital elephant in the room... Image credit: Jan Mik © –

Marketing & MediaReimagining marketing: Brand building in the digital age

Leigh Andrews 6 Nov 2017

(c) Karol Kozlowski -

Marketing & MediaPay-TV market reaches 23.7m African subscribers

5 Oct 2017

Kenya election annulment: What are Kenyans talking about?

Marketing & MediaKenya election annulment: What are Kenyans talking about?

Meltwater 5 Oct 2017

Multinationals seek local presence in Africa

Marketing & MediaMultinationals seek local presence in Africa

27 Sep 2017

Publishers share greatest threats, fears for 2018 media industry

Marketing & MediaPublishers share greatest threats, fears for 2018 media industry

21 Sep 2017

Luca Bertolli ©

Marketing & Media#Pamro2017: Why most quantitative research is inefficient and wasteful

Juanita Pienaar 6 Sep 2017

elwynn ©

Marketing & Media#Pamro2017: How the affluent engage with international media brands

Juanita Pienaar 30 Aug 2017

Wavebreak Media Ltd. © –

Marketing & Media#Pamro2017: Rethinking TV audience measurement in Africa

Leigh Andrews 30 Aug 2017

#Pamro2017: The reason African Lions is a critical research study for Africa

Marketing & Media#Pamro2017: The reason African Lions is a critical research study for Africa

Louise Marsland 29 Aug 2017

Kui Kariuki

Marketing & Media#Pamro2017: The challenges in changing media consumption habits

Louise Marsland 28 Aug 2017

Children gathered in Niger. Credit: BBC.

Marketing & MediaHow will Africa cope with its rising population challenges?

16 Aug 2017

Marketing & MediaBoost your brand through rapid response

14 Aug 2017

Three African markets worst affected by spam calls

Marketing & MediaThree African markets worst affected by spam calls

2 Aug 2017

Analytics is critical, but data is being left out

Marketing & MediaAnalytics is critical, but data is being left out

Danny Drew 27 Jul 2017

Let's do Biz