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Human8 and L’Oréal win 2024 Esomar Award for pioneering consumer empathy programme

Human8 and L’Oréal win 2024 Esomar Award for pioneering consumer empathy programmeHuman8

Source: © 123rf Warc research found that while 71% of marketers agreed that their business was ambitious about delivering creative excellence, only 37% of respondents felt their business had the right capabilities to deliver ground-breaking ideas

Warc: Gap between ambition and ability a hurdle to creative effectiveness

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Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

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Image by 123RF

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Independent TV audience measurement for Africa

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77% of Egyptian Facebook users browse for news

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Wavebreak Media Ltd. © –

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Children gathered in Niger. Credit: BBC.

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Three African markets worst affected by spam calls

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2 Aug 2017

Analytics is critical, but data is being left out

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Data/ © rawpixel via

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Consumer insights agency raises seed capital

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GeoPoll appoints head of Africa sales team

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BrandsEye launches 360 media monitoring solution

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The eight criteria that distinguish B2B markets from B2C markets

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ZenithOptimedia releases its 'Global Adspend' forecasts

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