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    Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands
    Messaging the preferred method for customers to interact with brands says research
    Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account
    Dentsu’s Carat wins Pernod Ricard's €100m EMEA media planning and buying account

    7 Jun 2024

    Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists
    #Cannes2024 : Innovation, Glass and Titanium Shortlists released

    By Danette Breitenbach 4 Jun 2024

    How to determine if there is a market for your business
    How to determine if there is a market for your business

      21 Nov 2014

    Interview: Michael O'Rourke, President, New York Festivals
    Interview: Michael O'Rourke, President, New York Festivals

    7 Nov 2014

    How a lack of market research causes indecision
    How a lack of market research causes indecision

      7 Nov 2014

    Global Awards 2014 shortlist: World's Best Healthcare & Wellness Advertising
    Global Awards 2014 shortlist: World's Best Healthcare & Wellness Advertising

    27 Oct 2014

    OMMA finalists announced
    OMMA finalists announced

    11 Sep 2014

    How to boost conversion rates
    How to boost conversion rates

      26 Aug 2014

    CMO Council: Chief marketer confidence at all-time high
    CMO Council: Chief marketer confidence at all-time high

    20 Aug 2014

    Your guide to Google+ B2B marketing
    Your guide to Google+ B2B marketing

      8 Aug 2014

    International AME Awards announces 2015 call for entries
    International AME Awards announces 2015 call for entries

    5 Aug 2014

    MozCon is coming. Be there!
    MozCon is coming. Be there!

      4 Jul 2014

    Four projected market research trends
    Four projected market research trends

      30 May 2014

    How market research serves the unique needs of industry investors
    How market research serves the unique needs of industry investors

      28 May 2014

    Top 10 FAQs to ask when purchasing market research
    Top 10 FAQs to ask when purchasing market research

      12 May 2014

    Omnicom, Publicis ditch merger talks
    Omnicom, Publicis ditch merger talks

    12 May 2014

    NYF: Inaugural Torch Awards Pitch Challenge 2014 Grand Winner - Team DDB Beijing
    NYF: Inaugural Torch Awards Pitch Challenge 2014 Grand Winner - Team DDB Beijing

    8 May 2014

    Baldwin for One Show
    Baldwin for One Show

    30 Apr 2014

    New York Festivals International Advertising Awards: 2014 Shortlist
    New York Festivals International Advertising Awards: 2014 Shortlist

    25 Apr 2014

    McDonald's profit dips as US sales slump
    McDonald's profit dips as US sales slump

    23 Apr 2014

    NYF Torch Awards for young creative talent announces finalists teams
    NYF Torch Awards for young creative talent announces finalists teams

    10 Apr 2014

    [SXSW Interactive 2014] Creativity. Inspiration. Innovation
    [SXSW Interactive 2014] Creativity. Inspiration. Innovation

      4 Apr 2014

    [SXSW Interactive 2014] SXSW highlights - Gary Vaynerchuk
    [SXSW Interactive 2014] SXSW highlights - Gary Vaynerchuk

      1 Apr 2014

    [SXSW Interactive 2014] A constant state of #FOMO
    [SXSW Interactive 2014] A constant state of #FOMO

      31 Mar 2014

    Research can give you the seed of an idea… that can then grow and become a major success.
    How to define market research success

      28 Mar 2014

    AME Awards announces 2014 Winners
    AME Awards announces 2014 Winners

    20 Mar 2014

    Damon Stapleton
    After 30 hours of flying, nothing wakes you up like your imminent death

      19 Mar 2014

    60% of Millennials willing to share personal info with brands
    60% of Millennials willing to share personal info with brands

    10 Mar 2014

    Photo via
    Shortlist for 2014 Festival of Media Global Awards announced

    7 Mar 2014

    How social networking can enhance market research
    How social networking can enhance market research

      28 Feb 2014

    comScore, Acxiom to make real-time multi-channel marketing measurement a reality
    comScore, Acxiom to make real-time multi-channel marketing measurement a reality

    24 Feb 2014

    Facebook bets big on mobile with USD19bn WhatsApp deal
    Facebook bets big on mobile with USD19bn WhatsApp deal

    20 Feb 2014

    Show more

    More news

    How to determine if there is a market for your business
    How to determine if there is a market for your business

     21 Nov 2014

    Interview: Michael O'Rourke, President, New York Festivals
    Interview: Michael O'Rourke, President, New York Festivals

    7 Nov 2014

    How a lack of market research causes indecision
    How a lack of market research causes indecision

     7 Nov 2014

    Global Awards 2014 shortlist: World's Best Healthcare & Wellness Advertising
    Global Awards 2014 shortlist: World's Best Healthcare & Wellness Advertising

    27 Oct 2014

    OMMA finalists announced
    OMMA finalists announced

    11 Sep 2014

    How to boost conversion rates
    How to boost conversion rates

     26 Aug 2014

    CMO Council: Chief marketer confidence at all-time high
    CMO Council: Chief marketer confidence at all-time high

    20 Aug 2014

    Your guide to Google+ B2B marketing
    Your guide to Google+ B2B marketing

     8 Aug 2014

    International AME Awards announces 2015 call for entries
    International AME Awards announces 2015 call for entries

    5 Aug 2014

    MozCon is coming. Be there!
    MozCon is coming. Be there!

     4 Jul 2014

    Four projected market research trends
    Four projected market research trends

     30 May 2014

    How market research serves the unique needs of industry investors
    How market research serves the unique needs of industry investors

     28 May 2014

    Top 10 FAQs to ask when purchasing market research
    Top 10 FAQs to ask when purchasing market research

     12 May 2014

    Omnicom, Publicis ditch merger talks
    Omnicom, Publicis ditch merger talks

    12 May 2014

    NYF: Inaugural Torch Awards Pitch Challenge 2014 Grand Winner - Team DDB Beijing
    NYF: Inaugural Torch Awards Pitch Challenge 2014 Grand Winner - Team DDB Beijing

    8 May 2014

    Baldwin for One Show
    Baldwin for One Show

    30 Apr 2014

    New York Festivals International Advertising Awards: 2014 Shortlist
    New York Festivals International Advertising Awards: 2014 Shortlist

    25 Apr 2014

    McDonald's profit dips as US sales slump
    McDonald's profit dips as US sales slump

    23 Apr 2014

    NYF Torch Awards for young creative talent announces finalists teams
    NYF Torch Awards for young creative talent announces finalists teams

    10 Apr 2014

    [SXSW Interactive 2014] Creativity. Inspiration. Innovation
    [SXSW Interactive 2014] Creativity. Inspiration. Innovation

     4 Apr 2014

    [SXSW Interactive 2014] SXSW highlights - Gary Vaynerchuk
    [SXSW Interactive 2014] SXSW highlights - Gary Vaynerchuk

     1 Apr 2014

    [SXSW Interactive 2014] A constant state of #FOMO
    [SXSW Interactive 2014] A constant state of #FOMO

     31 Mar 2014

    Research can give you the seed of an idea… that can then grow and become a major success.
    How to define market research success

     28 Mar 2014

    AME Awards announces 2014 Winners
    AME Awards announces 2014 Winners

    20 Mar 2014

    Damon Stapleton
    After 30 hours of flying, nothing wakes you up like your imminent death

     19 Mar 2014

    60% of Millennials willing to share personal info with brands
    60% of Millennials willing to share personal info with brands

    10 Mar 2014

    Photo via
    Shortlist for 2014 Festival of Media Global Awards announced

    7 Mar 2014

    How social networking can enhance market research
    How social networking can enhance market research

     28 Feb 2014

    comScore, Acxiom to make real-time multi-channel marketing measurement a reality
    comScore, Acxiom to make real-time multi-channel marketing measurement a reality

    24 Feb 2014

    Facebook bets big on mobile with USD19bn WhatsApp deal
    Facebook bets big on mobile with USD19bn WhatsApp deal

    20 Feb 2014

    Coca-Cola's results disappoint analysts but the company intends to spend at extra US$1bn on marketing its products. Image:
    Disappointing sales, weak outlook hit Coca-Cola

    19 Feb 2014

    Microsoft's billionaire budgets (& extravagant launches)
    Microsoft's billionaire budgets (& extravagant launches)

    18 Feb 2014

    comScore, Google partner to offer actionable audience metric for brands
    comScore, Google partner to offer actionable audience metric for brands

    17 Feb 2014

    NYF: Five more Executive Jury appointments
    NYF: Five more Executive Jury appointments

    14 Feb 2014

    Rance Crain to moderate 2014 NYF Executive Jury's CCOs
    Rance Crain to moderate 2014 NYF Executive Jury's CCOs

    6 Feb 2014

    New York Festivals: Third round, Executive Jury appointments
    New York Festivals: Third round, Executive Jury appointments

    27 Jan 2014

    One Show launches 'Intellectual Property & Products' category
    One Show launches 'Intellectual Property & Products' category

    23 Jan 2014

    New York Festivals: Breaking moulds, and closing entries soon
    New York Festivals: Breaking moulds, and closing entries soon

    17 Jan 2014

    IMA Web Interactive Media Awards deadline extended
    IMA Web Interactive Media Awards deadline extended

    10 Jan 2014

    NYF World's Best Advertising debuts new trophies
    NYF World's Best Advertising debuts new trophies

    20 Dec 2013

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