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    Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands
    Messaging the preferred method for customers to interact with brands says research
    Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account
    Dentsu’s Carat wins Pernod Ricard's €100m EMEA media planning and buying account

    7 Jun 2024

    Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists
    #Cannes2024 : Innovation, Glass and Titanium Shortlists released

    By Danette Breitenbach 4 Jun 2024

    Cannes Lions: Creative Effectiveness, Design, Film, and PR Juries
    Cannes Lions: Creative Effectiveness, Design, Film, and PR Juries

    30 Mar 2012

    comScore study: Professionally produced video's role in driving sales effectiveness
    comScore study: Professionally produced video's role in driving sales effectiveness

    29 Mar 2012

    comScore releases full results of vCE Charter Study
    comScore releases full results of vCE Charter Study

    28 Mar 2012

    GroupM, Nielsen to develop cross-platform advertising measurement tool
    GroupM, Nielsen to develop cross-platform advertising measurement tool

    27 Mar 2012

    Enriched Creative Week returns to New York
    Enriched Creative Week returns to New York

    23 Mar 2012

    Adobe Adds cross-visit analytics to Digital Marketing Suite
    Adobe Adds cross-visit analytics to Digital Marketing Suite

    20 Mar 2012

    International AME Awards announces 2012 Winners
    International AME Awards announces 2012 Winners

    19 Mar 2012

    Global marketing budgets to shift to emerging markets
    Global marketing budgets to shift to emerging markets

    14 Mar 2012

    Creative Week New York 2012: Registration open
    Creative Week New York 2012: Registration open

    8 Mar 2012

    International AME Awards announces 2012 shortlist
    International AME Awards announces 2012 shortlist

    22 Feb 2012

    comScore appoints Judy Bahary SVP of CPG Marketing Solutions
    comScore appoints Judy Bahary SVP of CPG Marketing Solutions

    17 Feb 2012

    Millward Brown, Affectiva: A new way to test emotional responses to ads
    Millward Brown, Affectiva: A new way to test emotional responses to ads

    15 Feb 2012

    MMA releases final privacy policy guidelines for mobile apps
    MMA releases final privacy policy guidelines for mobile apps

    15 Feb 2012

    MMA makes it easier to buy and sell mobile ads for smartphone and tablet
    MMA makes it easier to buy and sell mobile ads for smartphone and tablet

    15 Feb 2012

    MMA publishes winter issue of The International Journal of Mobile Marketing
    MMA publishes winter issue of The International Journal of Mobile Marketing

    15 Feb 2012

    Clio entries open
    Clio entries open

    13 Feb 2012

    Global consumer confidence increases 1 point in Q4 2011
    Global consumer confidence increases 1 point in Q4 2011

    8 Feb 2012

    Brand Keys 2012 customer Loyalty Index survey: Consumers want brand delight

    7 Feb 2012

    NYF International Advertising Awards: Deadline extended - 27 February
    NYF International Advertising Awards: Deadline extended - 27 February

    6 Feb 2012

    US study finds direct correlation between CPG brand website usage and in-store purchase behaviour
    US study finds direct correlation between CPG brand website usage and in-store purchase behaviour

    1 Feb 2012

    WFA, ANA announce keynote speakers for Global Marketing Conference
    WFA, ANA announce keynote speakers for Global Marketing Conference

    31 Jan 2012

    2012 One Show deadline extended
    2012 One Show deadline extended

    31 Jan 2012

    Want to find the best graduate talent globally? Try Launch!
    Want to find the best graduate talent globally? Try Launch!

    30 Jan 2012

    MediaCom: Fernando Emilio Silva to lead LatAm growth
    MediaCom: Fernando Emilio Silva to lead LatAm growth

    30 Jan 2012

    ADC: 91st Annual Awards juries - Advertising, Integrated
    ADC: 91st Annual Awards juries - Advertising, Integrated

    27 Jan 2012

    2012 Tabbie Awards open for nominations
    2012 Tabbie Awards open for nominations

    26 Jan 2012

    SA on the jury for 37th annual One Show
    SA on the jury for 37th annual One Show

    25 Jan 2012

    ADC: Interactive Jury for ADC 91st Annual Awards
    ADC: Interactive Jury for ADC 91st Annual Awards

    23 Jan 2012

    Jobs, Green, Pytka inducted into 2012 Creative Hall Of Fame
    Jobs, Green, Pytka inducted into 2012 Creative Hall Of Fame

    23 Jan 2012

    D&AD: Last chance for creatives...
    D&AD: Last chance for creatives...

    20 Jan 2012

    Show more

    More news

    Cannes Lions: Creative Effectiveness, Design, Film, and PR Juries
    Cannes Lions: Creative Effectiveness, Design, Film, and PR Juries

    30 Mar 2012

    comScore study: Professionally produced video's role in driving sales effectiveness
    comScore study: Professionally produced video's role in driving sales effectiveness

    29 Mar 2012

    comScore releases full results of vCE Charter Study
    comScore releases full results of vCE Charter Study

    28 Mar 2012

    GroupM, Nielsen to develop cross-platform advertising measurement tool
    GroupM, Nielsen to develop cross-platform advertising measurement tool

    27 Mar 2012

    Enriched Creative Week returns to New York
    Enriched Creative Week returns to New York

    23 Mar 2012

    Adobe Adds cross-visit analytics to Digital Marketing Suite
    Adobe Adds cross-visit analytics to Digital Marketing Suite

    20 Mar 2012

    International AME Awards announces 2012 Winners
    International AME Awards announces 2012 Winners

    19 Mar 2012

    Global marketing budgets to shift to emerging markets
    Global marketing budgets to shift to emerging markets

    14 Mar 2012

    Creative Week New York 2012: Registration open
    Creative Week New York 2012: Registration open

    8 Mar 2012

    International AME Awards announces 2012 shortlist
    International AME Awards announces 2012 shortlist

    22 Feb 2012

    comScore appoints Judy Bahary SVP of CPG Marketing Solutions
    comScore appoints Judy Bahary SVP of CPG Marketing Solutions

    17 Feb 2012

    Millward Brown, Affectiva: A new way to test emotional responses to ads
    Millward Brown, Affectiva: A new way to test emotional responses to ads

    15 Feb 2012

    MMA releases final privacy policy guidelines for mobile apps
    MMA releases final privacy policy guidelines for mobile apps

    15 Feb 2012

    MMA makes it easier to buy and sell mobile ads for smartphone and tablet
    MMA makes it easier to buy and sell mobile ads for smartphone and tablet

    15 Feb 2012

    MMA publishes winter issue of The International Journal of Mobile Marketing
    MMA publishes winter issue of The International Journal of Mobile Marketing

    15 Feb 2012

    Clio entries open
    Clio entries open

    13 Feb 2012

    Global consumer confidence increases 1 point in Q4 2011
    Global consumer confidence increases 1 point in Q4 2011

    8 Feb 2012

    Brand Keys 2012 customer Loyalty Index survey: Consumers want brand delight

    7 Feb 2012

    NYF International Advertising Awards: Deadline extended - 27 February
    NYF International Advertising Awards: Deadline extended - 27 February

    6 Feb 2012

    US study finds direct correlation between CPG brand website usage and in-store purchase behaviour
    US study finds direct correlation between CPG brand website usage and in-store purchase behaviour

    1 Feb 2012

    WFA, ANA announce keynote speakers for Global Marketing Conference
    WFA, ANA announce keynote speakers for Global Marketing Conference

    31 Jan 2012

    2012 One Show deadline extended
    2012 One Show deadline extended

    31 Jan 2012

    Want to find the best graduate talent globally? Try Launch!
    Want to find the best graduate talent globally? Try Launch!

    30 Jan 2012

    MediaCom: Fernando Emilio Silva to lead LatAm growth
    MediaCom: Fernando Emilio Silva to lead LatAm growth

    30 Jan 2012

    ADC: 91st Annual Awards juries - Advertising, Integrated
    ADC: 91st Annual Awards juries - Advertising, Integrated

    27 Jan 2012

    2012 Tabbie Awards open for nominations
    2012 Tabbie Awards open for nominations

    26 Jan 2012

    SA on the jury for 37th annual One Show
    SA on the jury for 37th annual One Show

    25 Jan 2012

    ADC: Interactive Jury for ADC 91st Annual Awards
    ADC: Interactive Jury for ADC 91st Annual Awards

    23 Jan 2012

    Jobs, Green, Pytka inducted into 2012 Creative Hall Of Fame
    Jobs, Green, Pytka inducted into 2012 Creative Hall Of Fame

    23 Jan 2012

    D&AD: Last chance for creatives...
    D&AD: Last chance for creatives...

    20 Jan 2012

    NYF International Advertising Awards: Additional 2012 Executive Jury appointments
    NYF International Advertising Awards: Additional 2012 Executive Jury appointments

    20 Jan 2012

    Art Directors Club: Design Jury for ADC 91st Annual Awards
    Art Directors Club: Design Jury for ADC 91st Annual Awards

    18 Jan 2012

    Adobe completes acquisition of Efficient Frontier
    Adobe completes acquisition of Efficient Frontier

    18 Jan 2012

    Bernhart Associates' Q1 Employment Survey: Employment outlook brightens
    Bernhart Associates' Q1 Employment Survey: Employment outlook brightens

    18 Jan 2012

    ADC 91st Annual Awards: Juries announced
    ADC 91st Annual Awards: Juries announced

    13 Jan 2012

    NYF International Advertising Awards: 2012 Executive Jury appointments
    NYF International Advertising Awards: 2012 Executive Jury appointments

    21 Dec 2011

    South Africa's YoungGuns excel
    South Africa's YoungGuns excel

    13 Dec 2011

    Sensor boards put energy saving into the shop window
    Sensor boards put energy saving into the shop window

    13 Dec 2011

    comScore, Buddy Media join forces
    comScore, Buddy Media join forces

    8 Dec 2011

    4A's O'Toole Awards accepting entries
    4A's O'Toole Awards accepting entries

    6 Dec 2011

    Show more

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