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    Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands
    Messaging the preferred method for customers to interact with brands says research
    Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account
    Dentsu’s Carat wins Pernod Ricard's €100m EMEA media planning and buying account

    7 Jun 2024

    Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists
    #Cannes2024 : Innovation, Glass and Titanium Shortlists released

    By Danette Breitenbach 4 Jun 2024

    Branded entertainment initiatives increasingly important to marketers
    Branded entertainment initiatives increasingly important to marketers

    22 Aug 2011

    Newspaper sites across Europe demonstrate growth in the past year
    Newspaper sites across Europe demonstrate growth in the past year

    19 Aug 2011

    The 4D in-store projection
    The 4D in-store projection

    17 Aug 2011

    4A'S announces 2011 Jay Chiat Awards For Strategic Excellence shortlist
    4A'S announces 2011 Jay Chiat Awards For Strategic Excellence shortlist

    16 Aug 2011

    comScore's AdEffx Campaign Essentials in Canada
    comScore's AdEffx Campaign Essentials in Canada

    12 Aug 2011

    Nielsen's Women of Tomorrow
    Nielsen's Women of Tomorrow

    12 Aug 2011

    Millward Brown & Dynamic Logic launch Fanindex
    Millward Brown & Dynamic Logic launch Fanindex

    11 Aug 2011

    Levi's goes forth with first-ever global creative platform
    Levi's goes forth with first-ever global creative platform

    4 Aug 2011

    Here's an idea... New book celebrates creativity in business
    Here's an idea... New book celebrates creativity in business

    2 Aug 2011

    Bank customers quick to sign up for debit rewards programs - but slow to redeem
    Bank customers quick to sign up for debit rewards programs - but slow to redeem

    28 Jul 2011

    2011 Tabbie Awards winners
    2011 Tabbie Awards winners

    22 Jul 2011

    MMA re-launches Italian local council
    MMA re-launches Italian local council

    20 Jul 2011

    MMA launches Egypt and Middle East Local Council
    MMA launches Egypt and Middle East Local Council

    20 Jul 2011

    Mojiva Inc joins the MMA as a Global Premium Member
    Mojiva Inc joins the MMA as a Global Premium Member

    20 Jul 2011

    One Show Interactive quarterly entries open
    One Show Interactive quarterly entries open

    7 Jul 2011

    MMA publishes brand marketer's guide to mobile web; mobile apps
    MMA publishes brand marketer's guide to mobile web; mobile apps

    30 Jun 2011

    Fernando Alonso joins Oakley family
    Fernando Alonso joins Oakley family

    24 Jun 2011

    Do you know an agency innovator?
    Do you know an agency innovator?

    21 Jun 2011

    One Club announces Pencil Ranking early results
    One Club announces Pencil Ranking early results

    10 Jun 2011

    America: The story of Us
    America: The story of Us

    3 Jun 2011

    Nielsen acquires NeuroFocus
    Nielsen acquires NeuroFocus

    1 Jun 2011

    Record year for Cannes Lions entries
    Record year for Cannes Lions entries

    1 Jun 2011

    Igniting a nation
    Igniting a nation

    30 May 2011

    Business Day's 'Keep Up' campaign wins global marketing award
    Business Day's 'Keep Up' campaign wins global marketing award

    25 May 2011

    One Club hosts "watershed moment" in advertising
    One Club hosts "watershed moment" in advertising

    25 May 2011

    ICOM agency survey: concrete signs of greater activity, confidence
    ICOM agency survey: concrete signs of greater activity, confidence

    24 May 2011

    MMA elects new Global Board Executive Committee
    MMA elects new Global Board Executive Committee

    12 May 2011

    MMA publishes latest issue of International Journal Of Mobile Marketing
    MMA publishes latest issue of International Journal Of Mobile Marketing

    6 May 2011

    Bees Awards winners

    5 May 2011

    Green marketing could pay off for financial services firms
    Green marketing could pay off for financial services firms

      4 May 2011

    Show more

    More news

    Branded entertainment initiatives increasingly important to marketers
    Branded entertainment initiatives increasingly important to marketers

    22 Aug 2011

    Newspaper sites across Europe demonstrate growth in the past year
    Newspaper sites across Europe demonstrate growth in the past year

    19 Aug 2011

    The 4D in-store projection
    The 4D in-store projection

    17 Aug 2011

    4A'S announces 2011 Jay Chiat Awards For Strategic Excellence shortlist
    4A'S announces 2011 Jay Chiat Awards For Strategic Excellence shortlist

    16 Aug 2011

    comScore's AdEffx Campaign Essentials in Canada
    comScore's AdEffx Campaign Essentials in Canada

    12 Aug 2011

    Nielsen's Women of Tomorrow
    Nielsen's Women of Tomorrow

    12 Aug 2011

    Millward Brown & Dynamic Logic launch Fanindex
    Millward Brown & Dynamic Logic launch Fanindex

    11 Aug 2011

    Levi's goes forth with first-ever global creative platform
    Levi's goes forth with first-ever global creative platform

    4 Aug 2011

    Here's an idea... New book celebrates creativity in business
    Here's an idea... New book celebrates creativity in business

    2 Aug 2011

    Bank customers quick to sign up for debit rewards programs - but slow to redeem
    Bank customers quick to sign up for debit rewards programs - but slow to redeem

    28 Jul 2011

    2011 Tabbie Awards winners
    2011 Tabbie Awards winners

    22 Jul 2011

    MMA re-launches Italian local council
    MMA re-launches Italian local council

    20 Jul 2011

    MMA launches Egypt and Middle East Local Council
    MMA launches Egypt and Middle East Local Council

    20 Jul 2011

    Mojiva Inc joins the MMA as a Global Premium Member
    Mojiva Inc joins the MMA as a Global Premium Member

    20 Jul 2011

    One Show Interactive quarterly entries open
    One Show Interactive quarterly entries open

    7 Jul 2011

    MMA publishes brand marketer's guide to mobile web; mobile apps
    MMA publishes brand marketer's guide to mobile web; mobile apps

    30 Jun 2011

    Fernando Alonso joins Oakley family
    Fernando Alonso joins Oakley family

    24 Jun 2011

    Do you know an agency innovator?
    Do you know an agency innovator?

    21 Jun 2011

    One Club announces Pencil Ranking early results
    One Club announces Pencil Ranking early results

    10 Jun 2011

    America: The story of Us
    America: The story of Us

    3 Jun 2011

    Nielsen acquires NeuroFocus
    Nielsen acquires NeuroFocus

    1 Jun 2011

    Record year for Cannes Lions entries
    Record year for Cannes Lions entries

    1 Jun 2011

    Igniting a nation
    Igniting a nation

    30 May 2011

    Business Day's 'Keep Up' campaign wins global marketing award
    Business Day's 'Keep Up' campaign wins global marketing award

    25 May 2011

    One Club hosts "watershed moment" in advertising
    One Club hosts "watershed moment" in advertising

    25 May 2011

    ICOM agency survey: concrete signs of greater activity, confidence
    ICOM agency survey: concrete signs of greater activity, confidence

    24 May 2011

    MMA elects new Global Board Executive Committee
    MMA elects new Global Board Executive Committee

    12 May 2011

    MMA publishes latest issue of International Journal Of Mobile Marketing
    MMA publishes latest issue of International Journal Of Mobile Marketing

    6 May 2011

    Bees Awards winners

    5 May 2011

    Green marketing could pay off for financial services firms
    Green marketing could pay off for financial services firms

     4 May 2011

    ADC 90th Annual Awards winners
    ADC 90th Annual Awards winners

    4 May 2011

    One Show tickets on sale now
    One Show tickets on sale now

    28 Apr 2011

    comScore introduces Total Universe Report
    comScore introduces Total Universe Report

    26 Apr 2011

    Entries open for Stevie Award for Women in Business
    Entries open for Stevie Award for Women in Business

    20 Apr 2011

    The Bees are back in town!
    The Bees are back in town!

    30 Mar 2011

    New version of US consumer best practices for cross-carrier mobile content services
    New version of US consumer best practices for cross-carrier mobile content services

    28 Mar 2011

    Stevie Awards call for entries
    Stevie Awards call for entries

    25 Mar 2011

    Bees Awards postponed
    Bees Awards postponed

    24 Mar 2011

    SA among NYF's 2011 International Advertising Awards grand jury
    SA among NYF's 2011 International Advertising Awards grand jury

    17 Mar 2011

    ADC has a fight on its hands...
    ADC has a fight on its hands...

    16 Mar 2011

    Show more

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