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    Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands
    Messaging the preferred method for customers to interact with brands says research
    Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account
    Dentsu’s Carat wins Pernod Ricard's €100m EMEA media planning and buying account

    7 Jun 2024

    Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists
    #Cannes2024 : Innovation, Glass and Titanium Shortlists released

    By Danette Breitenbach 4 Jun 2024

    Google's new trademark policy is going to hurt
    Google's new trademark policy is going to hurt

      28 Sep 2010

    American consumers lead the world in environmental scepticism
    American consumers lead the world in environmental scepticism

    28 Sep 2010

    Marketers, consumers: What's critical in your vertical?
    Marketers, consumers: What's critical in your vertical?

    23 Sep 2010

    Insurance marketers too focussed on acquisition
    Insurance marketers too focussed on acquisition

    22 Sep 2010

    Canada gets fused database
    Canada gets fused database

    22 Sep 2010

    CNN enlists top journalism students for iReport initiative
    CNN enlists top journalism students for iReport initiative

    16 Sep 2010

    Interbrand releases 100 "Best Global Brands"
    Interbrand releases 100 "Best Global Brands"

    16 Sep 2010

    Biz Stone, Vicente Fox confirmed as keynote speakers at LatAm 2010
    Biz Stone, Vicente Fox confirmed as keynote speakers at LatAm 2010

    15 Sep 2010

    YoungGuns names Top 10 Networks of the Decade
    YoungGuns names Top 10 Networks of the Decade

    1 Sep 2010

    MMA announces upcoming Mobile Marketing Association Forum EMEA
    MMA announces upcoming Mobile Marketing Association Forum EMEA

    20 Aug 2010

    Doing something with nothing
    Doing something with nothing

    19 Aug 2010

    SA in YoungGuns top 10 awarded countries of the decade
    SA in YoungGuns top 10 awarded countries of the decade

    4 Aug 2010

    Sustained business recovery on the cards as companies look to re-start investment
    Sustained business recovery on the cards as companies look to re-start investment

    3 Aug 2010

    The BP boss and other language lapses

      28 Jul 2010

    Research shows entertainment banners impact box office revenues
    Research shows entertainment banners impact box office revenues

    23 Jul 2010

    YouTube, Art Directors Club launch second round of "Show & Tell"
    YouTube, Art Directors Club launch second round of "Show & Tell"

    21 Jul 2010

    Festival of Media launches in Latin America

    15 Jul 2010

    Canadians use live billboards to lure Americans to Canada

    12 Jul 2010

    Draftfcb launches Institute of Decision Making
    Draftfcb launches Institute of Decision Making

    8 Jul 2010

    Nike ambushes official World Cup sponsors
    Nike ambushes official World Cup sponsors

      14 Jun 2010

    VW USA gets into gear for 2010
    VW USA gets into gear for 2010

    4 Jun 2010

    Irish whiskey bucking the trend

    28 May 2010

    Microsoft investigators uncover emerging form of click fraud
    Microsoft investigators uncover emerging form of click fraud

    24 May 2010

    Why most email marketing messages suck

      12 May 2010

    Top seven ways to connect with the class of 2014. Now!

      10 May 2010

    Harnessing the power of community for e-commerce success

    4 May 2010

    BP's woes illustrate risk of green branding

    3 May 2010

    Show more

    More news

    Marketers, consumers: What's critical in your vertical?
    Marketers, consumers: What's critical in your vertical?

    23 Sep 2010

    Insurance marketers too focussed on acquisition
    Insurance marketers too focussed on acquisition

    22 Sep 2010

    Canada gets fused database
    Canada gets fused database

    22 Sep 2010

    CNN enlists top journalism students for iReport initiative
    CNN enlists top journalism students for iReport initiative

    16 Sep 2010

    Interbrand releases 100 "Best Global Brands"
    Interbrand releases 100 "Best Global Brands"

    16 Sep 2010

    Biz Stone, Vicente Fox confirmed as keynote speakers at LatAm 2010
    Biz Stone, Vicente Fox confirmed as keynote speakers at LatAm 2010

    15 Sep 2010

    YoungGuns names Top 10 Networks of the Decade
    YoungGuns names Top 10 Networks of the Decade

    1 Sep 2010

    MMA announces upcoming Mobile Marketing Association Forum EMEA
    MMA announces upcoming Mobile Marketing Association Forum EMEA

    20 Aug 2010

    Doing something with nothing
    Doing something with nothing

    19 Aug 2010

    SA in YoungGuns top 10 awarded countries of the decade
    SA in YoungGuns top 10 awarded countries of the decade

    4 Aug 2010

    Sustained business recovery on the cards as companies look to re-start investment
    Sustained business recovery on the cards as companies look to re-start investment

    3 Aug 2010

    The BP boss and other language lapses

     28 Jul 2010

    Research shows entertainment banners impact box office revenues
    Research shows entertainment banners impact box office revenues

    23 Jul 2010

    YouTube, Art Directors Club launch second round of "Show & Tell"
    YouTube, Art Directors Club launch second round of "Show & Tell"

    21 Jul 2010

    Festival of Media launches in Latin America

    15 Jul 2010

    Canadians use live billboards to lure Americans to Canada

    12 Jul 2010

    Draftfcb launches Institute of Decision Making
    Draftfcb launches Institute of Decision Making

    8 Jul 2010

    Nike ambushes official World Cup sponsors
    Nike ambushes official World Cup sponsors

     14 Jun 2010

    VW USA gets into gear for 2010
    VW USA gets into gear for 2010

    4 Jun 2010

    Irish whiskey bucking the trend

    28 May 2010

    Microsoft investigators uncover emerging form of click fraud
    Microsoft investigators uncover emerging form of click fraud

    24 May 2010

    Why most email marketing messages suck

     12 May 2010

    Top seven ways to connect with the class of 2014. Now!

     10 May 2010

    Harnessing the power of community for e-commerce success

    4 May 2010

    BP's woes illustrate risk of green branding

    3 May 2010

    Show more

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