![Part 3: Agency Scope China - Chinese market complexity and competitiveness raise client expectations](https://biz-file.com/c/2408/747529-64x64.png?1)
Subscribe to daily business and company news across 19 industries
×![The Listerine flipbook](https://biz-file.com/c/1208/110701-208x117.jpg)
![Digital Asia Festival: Open for entries, delegate registrations](https://biz-file.com/c/1207/107552-208x117.jpg)
![Asian Marketing Effectiveness Festival winners](https://biz-file.com/c/1204/101011-208x117.jpg)
![Asian Marketing Effectiveness Festival opens this week](https://biz-file.com/c/1204/100763-208x117.jpg)
![NYF International TV & Film Awards announces 2012 winners at NAB](https://biz-file.com/c/1204/100215-208x117.jpg)
![Cannes Lions: Creative Effectiveness, Design, Film, and PR Juries](https://biz-file.com/c/1203/98594-208x117.jpg)
![International AME Awards announces 2012 shortlist](https://biz-file.com/c/1202/94732-208x117.jpg)
![Global consumer confidence increases 1 point in Q4 2011](https://biz-file.com/c/1202/93515-208x117.jpg)
![BrandZ Top 50 Most Valuable Chinese Brands 2012](https://biz-file.com/c/1201/91163-208x117.jpg)
![Asian Marketing Effectiveness Festival entries open](https://biz-file.com/c/1112/89078-208x117.jpg)
![Interactive TVC brings great results](https://biz-file.com/c/1111/87914-208x117.jpg)
![Consumer Confidence Survey: Economy again top global concern](https://biz-file.com/c/1111/86978-208x117.jpg)
![TAG time at the airport](https://biz-file.com/c/1111/86976-208x117.jpg)
![Record entries for Spikes Asia 2011: 19% increase](https://biz-file.com/c/1109/82079-208x117.jpg)
![Nielsen's Women of Tomorrow](https://biz-file.com/c/1108/79389-208x117.jpg)
![Global adspend up 8.8% in Q1 2011: Advertisers push TV spend](https://biz-file.com/c/1107/77023-208x117.jpg)
![Record year for Cannes Lions entries](https://biz-file.com/c/1106/73867-208x117.jpg)
![WFA hosts Global Advertiser Week in Beijing](https://biz-file.com/c/1104/70688-208x117.jpg)
![Global mobile user survey released](https://biz-file.com/c/1102/66461-208x117.jpg)
Global mobile user survey released
Dr KF Lai 16 Feb 2011
![WFA keynote speakers, conference themes for Beijing 2011](https://biz-file.com/c/1102/65631-208x117.jpg)
![Asian Marketing Effectiveness Festival announces jury](https://biz-file.com/c/1101/65191-208x117.jpg)
![Bees Awards recognises social media marketing as worldwide phenomenon](https://biz-file.com/c/1101/65040-208x117.jpg)
![RECMA publishes 2010 digital agency rankings](https://biz-file.com/c/1011/61369-208x117.jpg)
![Man in a box](https://biz-file.com/c/1009/58618-208x117.jpg)
![Sustained business recovery on the cards as companies look to re-start investment](https://biz-file.com/c/1008/54816-208x117.jpg)
More news
![The Listerine flipbook](https://biz-file.com/c/1208/110701-208x117.jpg)
![Digital Asia Festival: Open for entries, delegate registrations](https://biz-file.com/c/1207/107552-208x117.jpg)
![Asian Marketing Effectiveness Festival winners](https://biz-file.com/c/1204/101011-208x117.jpg)
![Asian Marketing Effectiveness Festival opens this week](https://biz-file.com/c/1204/100763-208x117.jpg)
![NYF International TV & Film Awards announces 2012 winners at NAB](https://biz-file.com/c/1204/100215-208x117.jpg)
![Cannes Lions: Creative Effectiveness, Design, Film, and PR Juries](https://biz-file.com/c/1203/98594-208x117.jpg)
![International AME Awards announces 2012 shortlist](https://biz-file.com/c/1202/94732-208x117.jpg)
![Global consumer confidence increases 1 point in Q4 2011](https://biz-file.com/c/1202/93515-208x117.jpg)
![BrandZ Top 50 Most Valuable Chinese Brands 2012](https://biz-file.com/c/1201/91163-208x117.jpg)
![Asian Marketing Effectiveness Festival entries open](https://biz-file.com/c/1112/89078-208x117.jpg)
![Interactive TVC brings great results](https://biz-file.com/c/1111/87914-208x117.jpg)
![Consumer Confidence Survey: Economy again top global concern](https://biz-file.com/c/1111/86978-208x117.jpg)
![TAG time at the airport](https://biz-file.com/c/1111/86976-208x117.jpg)
![Record entries for Spikes Asia 2011: 19% increase](https://biz-file.com/c/1109/82079-208x117.jpg)
![Nielsen's Women of Tomorrow](https://biz-file.com/c/1108/79389-208x117.jpg)
![Global adspend up 8.8% in Q1 2011: Advertisers push TV spend](https://biz-file.com/c/1107/77023-208x117.jpg)
![Record year for Cannes Lions entries](https://biz-file.com/c/1106/73867-208x117.jpg)
![WFA hosts Global Advertiser Week in Beijing](https://biz-file.com/c/1104/70688-208x117.jpg)
![Global mobile user survey released](https://biz-file.com/c/1102/66461-208x117.jpg)
Global mobile user survey released
Dr KF Lai 16 Feb 2011
![WFA keynote speakers, conference themes for Beijing 2011](https://biz-file.com/c/1102/65631-208x117.jpg)
![Asian Marketing Effectiveness Festival announces jury](https://biz-file.com/c/1101/65191-208x117.jpg)
![Bees Awards recognises social media marketing as worldwide phenomenon](https://biz-file.com/c/1101/65040-208x117.jpg)
![RECMA publishes 2010 digital agency rankings](https://biz-file.com/c/1011/61369-208x117.jpg)
![Man in a box](https://biz-file.com/c/1009/58618-208x117.jpg)
![Sustained business recovery on the cards as companies look to re-start investment](https://biz-file.com/c/1008/54816-208x117.jpg)
![](/res/img/s.gif)
Subscribe to daily business and company news across 19 industries
×Dr KF Lai 16 Feb 2011
Dr KF Lai 16 Feb 2011