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    Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands
    Messaging the preferred method for customers to interact with brands says research
    Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024
    A clear and confident shift in marketing technology as CMOs embrace AI

    22 May 2024

    Source: ©marushy via
    Top 10 global consumer trends revealed for 2023 - Euromonitor

    16 Jan 2023

    UK's consumer confidence lifts in May
    UK's consumer confidence lifts in May

    31 May 2011

    How to value a social media company - PwC Valuation Index
    How to value a social media company - PwC Valuation Index

    27 May 2011

    New report reveals shifting trends in global Internet traffic
    New report reveals shifting trends in global Internet traffic

    26 May 2011

    The Olympics and its impact on UK retail
    The Olympics and its impact on UK retail

    23 May 2011

    Bing breaks
    Bing breaks

    23 May 2011

    Mobile payments: Trust and familiarity are crucial in driving adoption
    Mobile payments: Trust and familiarity are crucial in driving adoption

    23 May 2011

    Good start to the year for technical consumer goods
    Good start to the year for technical consumer goods

    13 May 2011

    Telecoms service providers must innovate now to increase their slice of the 'app' pie, say
    Telecoms service providers must innovate now to increase their slice of the 'app' pie, say

    13 May 2011

    RECMA releases Compitches rankings 2010
    RECMA releases Compitches rankings 2010

    11 May 2011

    Global telecoms industry bets on "Connected Verticals" for top-line revenue boost
    Global telecoms industry bets on "Connected Verticals" for top-line revenue boost

    10 May 2011

    European engagement, top web properties rankings for March 2011
    European engagement, top web properties rankings for March 2011

    5 May 2011

    UK: April sees fall in consumer confidence
    UK: April sees fall in consumer confidence

    4 May 2011

    Online research on media
    Online research on media

    29 Apr 2011

    MPA wins overall FIPP Research Award
    MPA wins overall FIPP Research Award

    21 Apr 2011

    The new savvy British consumer
    The new savvy British consumer

    21 Apr 2011

    Hospitality and leisure insolvencies show little improvement
    Hospitality and leisure insolvencies show little improvement

    21 Apr 2011

    Russians don't click with display ads
    Russians don't click with display ads

    18 Apr 2011

    GfK wins contracts for media research
    GfK wins contracts for media research

    18 Apr 2011

    Uptake of data loss prevention technology to remain low, despite risks
    Uptake of data loss prevention technology to remain low, despite risks

      18 Apr 2011

    Google Panda update: Research reveals well-known news sites early winners
    Google Panda update: Research reveals well-known news sites early winners

    15 Apr 2011

    Demand for higher quality sat navs and car radios
    Demand for higher quality sat navs and car radios

    15 Apr 2011

    Global advertising rebounded 10.6% in 2010
    Global advertising rebounded 10.6% in 2010

    11 Apr 2011

    Advances in technology will give consumers power over banks by 2020
    Advances in technology will give consumers power over banks by 2020

    5 Apr 2011

    Big opportunities for big clothes
    Big opportunities for big clothes

    5 Apr 2011

    Android to drive doubling of smartphone market by 2016
    Android to drive doubling of smartphone market by 2016

    4 Apr 2011

    Most broadcasters to increase technology spend in 2011
    Most broadcasters to increase technology spend in 2011

    4 Apr 2011

    GfK wins contract for TV research in Portugal for first time
    GfK wins contract for TV research in Portugal for first time

    1 Apr 2011

    Germany: Mobile online shopping on the increase
    Germany: Mobile online shopping on the increase

    1 Apr 2011

    Inflation affecting consumer sentiment in Germany
    Inflation affecting consumer sentiment in Germany

    31 Mar 2011

    Germany's retail turnover to rise by 2%
    Germany's retail turnover to rise by 2%

    30 Mar 2011

    Show more

    More news

    How to value a social media company - PwC Valuation Index
    How to value a social media company - PwC Valuation Index

    27 May 2011

    New report reveals shifting trends in global Internet traffic
    New report reveals shifting trends in global Internet traffic

    26 May 2011

    The Olympics and its impact on UK retail
    The Olympics and its impact on UK retail

    23 May 2011

    Bing breaks
    Bing breaks

    23 May 2011

    Mobile payments: Trust and familiarity are crucial in driving adoption
    Mobile payments: Trust and familiarity are crucial in driving adoption

    23 May 2011

    Good start to the year for technical consumer goods
    Good start to the year for technical consumer goods

    13 May 2011

    Telecoms service providers must innovate now to increase their slice of the 'app' pie, say
    Telecoms service providers must innovate now to increase their slice of the 'app' pie, say

    13 May 2011

    RECMA releases Compitches rankings 2010
    RECMA releases Compitches rankings 2010

    11 May 2011

    Global telecoms industry bets on "Connected Verticals" for top-line revenue boost
    Global telecoms industry bets on "Connected Verticals" for top-line revenue boost

    10 May 2011

    European engagement, top web properties rankings for March 2011
    European engagement, top web properties rankings for March 2011

    5 May 2011

    UK: April sees fall in consumer confidence
    UK: April sees fall in consumer confidence

    4 May 2011

    Online research on media
    Online research on media

    29 Apr 2011

    MPA wins overall FIPP Research Award
    MPA wins overall FIPP Research Award

    21 Apr 2011

    The new savvy British consumer
    The new savvy British consumer

    21 Apr 2011

    Hospitality and leisure insolvencies show little improvement
    Hospitality and leisure insolvencies show little improvement

    21 Apr 2011

    Russians don't click with display ads
    Russians don't click with display ads

    18 Apr 2011

    GfK wins contracts for media research
    GfK wins contracts for media research

    18 Apr 2011

    Uptake of data loss prevention technology to remain low, despite risks
    Uptake of data loss prevention technology to remain low, despite risks

     18 Apr 2011

    Google Panda update: Research reveals well-known news sites early winners
    Google Panda update: Research reveals well-known news sites early winners

    15 Apr 2011

    Demand for higher quality sat navs and car radios
    Demand for higher quality sat navs and car radios

    15 Apr 2011

    Global advertising rebounded 10.6% in 2010
    Global advertising rebounded 10.6% in 2010

    11 Apr 2011

    Advances in technology will give consumers power over banks by 2020
    Advances in technology will give consumers power over banks by 2020

    5 Apr 2011

    Big opportunities for big clothes
    Big opportunities for big clothes

    5 Apr 2011

    Android to drive doubling of smartphone market by 2016
    Android to drive doubling of smartphone market by 2016

    4 Apr 2011

    Most broadcasters to increase technology spend in 2011
    Most broadcasters to increase technology spend in 2011

    4 Apr 2011

    GfK wins contract for TV research in Portugal for first time
    GfK wins contract for TV research in Portugal for first time

    1 Apr 2011

    Germany: Mobile online shopping on the increase
    Germany: Mobile online shopping on the increase

    1 Apr 2011

    Inflation affecting consumer sentiment in Germany
    Inflation affecting consumer sentiment in Germany

    31 Mar 2011

    Germany's retail turnover to rise by 2%
    Germany's retail turnover to rise by 2%

    30 Mar 2011

    Global advertisers, fans explore value of social media
    Global advertisers, fans explore value of social media

    28 Mar 2011

    OTT TV viewers to outnumber IPTV viewers in 2013
    OTT TV viewers to outnumber IPTV viewers in 2013

    24 Mar 2011

    Germany: eBooks not yet a mass market product
    Germany: eBooks not yet a mass market product

    23 Mar 2011

    Retail websites reach 75% of European internet audience each month
    Retail websites reach 75% of European internet audience each month

    22 Mar 2011

    Don't ask consumers to change their skin, change your deodorant, Mr Marketer.
    Don't ask consumers to change their skin, change your deodorant, Mr Marketer.

    17 Mar 2011

    Social Brands 100 launches today
    Social Brands 100 launches today

    11 Mar 2011

    What's on the minds of agency chief executives?
    What's on the minds of agency chief executives?

    10 Mar 2011

    Search Alliance no threat to Google, just more of the same
    Search Alliance no threat to Google, just more of the same

    4 Mar 2011

    100 largest UK companies contribute 12% of all government tax receipts
    100 largest UK companies contribute 12% of all government tax receipts

    3 Mar 2011

    UK consumer confidence stabilises, but no bounce-back
    UK consumer confidence stabilises, but no bounce-back

    2 Mar 2011

    Nothing for a rainy day - a fifth of Brits have no savings
    Nothing for a rainy day - a fifth of Brits have no savings

    1 Mar 2011

    Show more

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