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    Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands
    Messaging the preferred method for customers to interact with brands says research
    Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account
    Dentsu’s Carat wins Pernod Ricard's €100m EMEA media planning and buying account

    7 Jun 2024

    Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists
    #Cannes2024 : Innovation, Glass and Titanium Shortlists released

    By Danette Breitenbach 4 Jun 2024

    DMG Mobile launches new mobile optimisation platform

    26 Jul 2011

    Spikes Asia 2011 announces two juries
    Spikes Asia 2011 announces two juries

    21 Jul 2011

    MMA re-launches Italian local council
    MMA re-launches Italian local council

    20 Jul 2011

    MMA launches Egypt and Middle East Local Council
    MMA launches Egypt and Middle East Local Council

    20 Jul 2011

    Mojiva Inc joins the MMA as a Global Premium Member
    Mojiva Inc joins the MMA as a Global Premium Member

    20 Jul 2011

    Beyond the gaming experience
    Beyond the gaming experience

    11 Jul 2011

    Next generation brand ambassador
    Next generation brand ambassador

    5 Jul 2011

    Unbeatable drama
    Unbeatable drama

    5 Jul 2011

    Asia's first Festival of Media Creativity and Innovation early bird booking offer
    Asia's first Festival of Media Creativity and Innovation early bird booking offer

    30 Jun 2011

    MMA publishes brand marketer's guide to mobile web; mobile apps
    MMA publishes brand marketer's guide to mobile web; mobile apps

    30 Jun 2011

    Wyeth DIY flashcard
    Wyeth DIY flashcard

    29 Jun 2011

    Don't neglect the Islamic market
    Don't neglect the Islamic market

    29 Jun 2011

    Record year for Cannes Lions entries
    Record year for Cannes Lions entries

    1 Jun 2011

    Pampers in the orthodox sector
    Pampers in the orthodox sector

    30 May 2011

    MMA elects new Global Board Executive Committee
    MMA elects new Global Board Executive Committee

    12 May 2011

    Asian Marketing Effectiveness Festival opens this week
    Asian Marketing Effectiveness Festival opens this week

    11 May 2011

    MMA publishes latest issue of International Journal Of Mobile Marketing
    MMA publishes latest issue of International Journal Of Mobile Marketing

    6 May 2011

    Ten digital insights for marketers
    Ten digital insights for marketers

    13 Apr 2011

    China's marketing challenges
    China's marketing challenges

    13 Apr 2011

    2011 entry numbers double for AME
    2011 entry numbers double for AME

    25 Mar 2011

    Coca-Cola Egypt: Dubai Lynx 2011 Advertiser of the Year Award
    Coca-Cola Egypt: Dubai Lynx 2011 Advertiser of the Year Award

    24 Mar 2011

    Sheikh Ahmed Bin Saeed Al Maktoum: Dubai Lynx 2011 Advertising Person of the Year
    Sheikh Ahmed Bin Saeed Al Maktoum: Dubai Lynx 2011 Advertising Person of the Year

    22 Mar 2011

    Don't ask consumers to change their skin, change your deodorant, Mr Marketer.
    Don't ask consumers to change their skin, change your deodorant, Mr Marketer.

    17 Mar 2011

    27 Intercontinental Cup trophies granted in Istanbul
    27 Intercontinental Cup trophies granted in Istanbul

    16 Mar 2011

    Spikes Asia: New-look website; new awards
    Spikes Asia: New-look website; new awards

    14 Mar 2011

    Learning programme At Dubai Lynx 2011
    Learning programme At Dubai Lynx 2011

    9 Mar 2011

    Sun International appoints Tourism Point LLC as ME marketing partner
    Sun International appoints Tourism Point LLC as ME marketing partner

    24 Feb 2011

    Leo Burnett sponsors Dubai Lynx Student Academy
    Leo Burnett sponsors Dubai Lynx Student Academy

    23 Feb 2011

    Spikes Asia confirms 2011 festival dates, venue
    Spikes Asia confirms 2011 festival dates, venue

    21 Feb 2011

    Global mobile user survey released
    Global mobile user survey released

      16 Feb 2011

    Show more

    More news

    DMG Mobile launches new mobile optimisation platform

    26 Jul 2011

    Spikes Asia 2011 announces two juries
    Spikes Asia 2011 announces two juries

    21 Jul 2011

    MMA re-launches Italian local council
    MMA re-launches Italian local council

    20 Jul 2011

    MMA launches Egypt and Middle East Local Council
    MMA launches Egypt and Middle East Local Council

    20 Jul 2011

    Mojiva Inc joins the MMA as a Global Premium Member
    Mojiva Inc joins the MMA as a Global Premium Member

    20 Jul 2011

    Beyond the gaming experience
    Beyond the gaming experience

    11 Jul 2011

    Next generation brand ambassador
    Next generation brand ambassador

    5 Jul 2011

    Unbeatable drama
    Unbeatable drama

    5 Jul 2011

    Asia's first Festival of Media Creativity and Innovation early bird booking offer
    Asia's first Festival of Media Creativity and Innovation early bird booking offer

    30 Jun 2011

    MMA publishes brand marketer's guide to mobile web; mobile apps
    MMA publishes brand marketer's guide to mobile web; mobile apps

    30 Jun 2011

    Wyeth DIY flashcard
    Wyeth DIY flashcard

    29 Jun 2011

    Don't neglect the Islamic market
    Don't neglect the Islamic market

    29 Jun 2011

    Record year for Cannes Lions entries
    Record year for Cannes Lions entries

    1 Jun 2011

    Pampers in the orthodox sector
    Pampers in the orthodox sector

    30 May 2011

    MMA elects new Global Board Executive Committee
    MMA elects new Global Board Executive Committee

    12 May 2011

    Asian Marketing Effectiveness Festival opens this week
    Asian Marketing Effectiveness Festival opens this week

    11 May 2011

    MMA publishes latest issue of International Journal Of Mobile Marketing
    MMA publishes latest issue of International Journal Of Mobile Marketing

    6 May 2011

    Ten digital insights for marketers
    Ten digital insights for marketers

    13 Apr 2011

    China's marketing challenges
    China's marketing challenges

    13 Apr 2011

    2011 entry numbers double for AME
    2011 entry numbers double for AME

    25 Mar 2011

    Coca-Cola Egypt: Dubai Lynx 2011 Advertiser of the Year Award
    Coca-Cola Egypt: Dubai Lynx 2011 Advertiser of the Year Award

    24 Mar 2011

    Sheikh Ahmed Bin Saeed Al Maktoum: Dubai Lynx 2011 Advertising Person of the Year
    Sheikh Ahmed Bin Saeed Al Maktoum: Dubai Lynx 2011 Advertising Person of the Year

    22 Mar 2011

    Don't ask consumers to change their skin, change your deodorant, Mr Marketer.
    Don't ask consumers to change their skin, change your deodorant, Mr Marketer.

    17 Mar 2011

    27 Intercontinental Cup trophies granted in Istanbul
    27 Intercontinental Cup trophies granted in Istanbul

    16 Mar 2011

    Spikes Asia: New-look website; new awards
    Spikes Asia: New-look website; new awards

    14 Mar 2011

    Learning programme At Dubai Lynx 2011
    Learning programme At Dubai Lynx 2011

    9 Mar 2011

    Sun International appoints Tourism Point LLC as ME marketing partner
    Sun International appoints Tourism Point LLC as ME marketing partner

    24 Feb 2011

    Leo Burnett sponsors Dubai Lynx Student Academy
    Leo Burnett sponsors Dubai Lynx Student Academy

    23 Feb 2011

    Spikes Asia confirms 2011 festival dates, venue
    Spikes Asia confirms 2011 festival dates, venue

    21 Feb 2011

    Global mobile user survey released
    Global mobile user survey released

     16 Feb 2011

    WFA keynote speakers, conference themes for Beijing 2011
    WFA keynote speakers, conference themes for Beijing 2011

    2 Feb 2011

    Tendulkar bats for Castrol
    Tendulkar bats for Castrol

    1 Feb 2011

    Dubai Lynx juries announced
    Dubai Lynx juries announced

    1 Feb 2011

    Asian Marketing Effectiveness Festival announces jury
    Asian Marketing Effectiveness Festival announces jury

    26 Jan 2011

    ADC announces 90th Annual Awards Advertising, ADC Hybrid juries
    ADC announces 90th Annual Awards Advertising, ADC Hybrid juries

    24 Jan 2011

    Bees Awards recognises social media marketing as worldwide phenomenon
    Bees Awards recognises social media marketing as worldwide phenomenon

    24 Jan 2011

    DDB Stockholm AB wins AME Grand Award
    DDB Stockholm AB wins AME Grand Award

    21 Jan 2011

    AME Festival: Register now
    AME Festival: Register now

    19 Jan 2011

    Bob O'Leary to chair Asian Marketing Effectiveness jury
    Bob O'Leary to chair Asian Marketing Effectiveness jury

    17 Jan 2011

    Rise up together
    Rise up together

    11 Jan 2011

    Show more

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