Subscribe to daily business and company news across 19 industries
×![Respecting and connecting with the modern African consumer](https://biz-file.com/c/1711/417115-208x117.jpg)
![Africa's next generation influencers announced](https://biz-file.com/c/1711/417117-208x117.jpg)
![Brands do not market effectively to women in Africa](https://biz-file.com/c/1711/417094-208x117.jpg)
![Heineken invests in African creativity](https://biz-file.com/c/1711/416828-208x117.jpg)
![Ten tips for excellent copywriting](https://biz-file.com/c/1710/415807-208x117.jpg?2)
Ten tips for excellent copywriting
Lauren Crooks 24 Oct 2017
![EasiPost Couriers. Credit: The Namibian/All Africa.](https://biz-file.com/c/1710/415508-208x117.jpg)
![Simelane and Cooper.](https://biz-file.com/c/1710/414214-208x117.jpg?3)
![A barley harvest from a local sourcing partnership Heineken initiated in Ethiopia.](https://biz-file.com/c/1709/412247-208x117.jpg)
![Bruno Witvoet, Unilever Africa president and Mechell Chetty, Unilever vice president for HR, Africa, at the opening of Unilever’s new Africa hub.](https://biz-file.com/c/1709/411145-208x117.jpg)
![Purpose must come before profit... and before anything else too](https://biz-file.com/c/1709/411291-208x117.jpg?2)
![Paul Gabriel.](https://biz-file.com/c/1709/410981-208x117.jpg)
![Rewards for multinationals investing in Africa](https://biz-file.com/c/1709/410213-208x117.jpg)
![Global companies give Africa a second look](https://biz-file.com/c/1709/410301-208x117.jpg)
![Launching your brand into Africa](https://biz-file.com/c/1709/409530-208x117.jpg)
![#Pamro2017: The reason African Lions is a critical research study for Africa](https://biz-file.com/c/1708/408306-208x117.jpg)
![The second ‘Scramble for Africa' reveals need for IP rights protection](https://biz-file.com/c/1708/407876-208x117.jpg)
![What is the purpose of a brand in the digital age?](https://biz-file.com/c/1708/405828-208x117.jpg?3)
![Aliko Dangote speaking during the Afreximbank annual general meeting in Kigali, Rwanda.](https://biz-file.com/c/1708/405785-208x117.jpg)
![Five rookie marketing mistakes that could impact your brand's credibility](https://biz-file.com/c/1707/404001-208x117.jpg?2)
![How brands can fight the negative impact of fake news](https://biz-file.com/c/1707/403198-208x117.jpg)
![What not to miss at PMA Fresh Connections Southern Africa 2017](https://biz-file.com/c/1706/399550-208x117.jpg?2)
![The moment that... technology and snacking collided](https://biz-file.com/c/1706/399066-208x117.jpg)
![Sthembile Shabangu](https://biz-file.com/c/1706/398242-208x117.jpg)
![In-store retail engagement - a simple yet significant medium](https://biz-file.com/c/1706/398176-208x117.jpg)
![Prints by Moletsane, Nyoni and Kisua Africa.](https://biz-file.com/c/1706/396966-208x117.jpg?2)
![Alex Acton, WWC head of Business in Africa.](https://biz-file.com/c/1704/387826-208x117.png?2)
![Image by 123RF](https://biz-file.com/c/1702/380747-208x117.jpg)
![Dakar. Image by 123RF](https://biz-file.com/c/1702/378050-208x117.jpg)
![Dr Hage G. Geingob, President -Republic of Namibia, addressed South African business last week at the launch of the ‘Invest in Namibia International Conference’](https://biz-file.com/c/1610/364306-208x117.jpg)
![Luis de Sousa](https://biz-file.com/c/1610/363696-208x117.jpg)
More news
![Respecting and connecting with the modern African consumer](https://biz-file.com/c/1711/417115-208x117.jpg)
![Africa's next generation influencers announced](https://biz-file.com/c/1711/417117-208x117.jpg)
![Brands do not market effectively to women in Africa](https://biz-file.com/c/1711/417094-208x117.jpg)
![Heineken invests in African creativity](https://biz-file.com/c/1711/416828-208x117.jpg)
![Ten tips for excellent copywriting](https://biz-file.com/c/1710/415807-208x117.jpg?2)
Ten tips for excellent copywriting
Lauren Crooks 24 Oct 2017
![EasiPost Couriers. Credit: The Namibian/All Africa.](https://biz-file.com/c/1710/415508-208x117.jpg)
![Simelane and Cooper.](https://biz-file.com/c/1710/414214-208x117.jpg?3)
![A barley harvest from a local sourcing partnership Heineken initiated in Ethiopia.](https://biz-file.com/c/1709/412247-208x117.jpg)
![Bruno Witvoet, Unilever Africa president and Mechell Chetty, Unilever vice president for HR, Africa, at the opening of Unilever’s new Africa hub.](https://biz-file.com/c/1709/411145-208x117.jpg)
![Purpose must come before profit... and before anything else too](https://biz-file.com/c/1709/411291-208x117.jpg?2)
![Paul Gabriel.](https://biz-file.com/c/1709/410981-208x117.jpg)
![Rewards for multinationals investing in Africa](https://biz-file.com/c/1709/410213-208x117.jpg)
![Global companies give Africa a second look](https://biz-file.com/c/1709/410301-208x117.jpg)
![Launching your brand into Africa](https://biz-file.com/c/1709/409530-208x117.jpg)
![#Pamro2017: The reason African Lions is a critical research study for Africa](https://biz-file.com/c/1708/408306-208x117.jpg)
![The second ‘Scramble for Africa' reveals need for IP rights protection](https://biz-file.com/c/1708/407876-208x117.jpg)
![What is the purpose of a brand in the digital age?](https://biz-file.com/c/1708/405828-208x117.jpg?3)
![Aliko Dangote speaking during the Afreximbank annual general meeting in Kigali, Rwanda.](https://biz-file.com/c/1708/405785-208x117.jpg)
![Five rookie marketing mistakes that could impact your brand's credibility](https://biz-file.com/c/1707/404001-208x117.jpg?2)
![How brands can fight the negative impact of fake news](https://biz-file.com/c/1707/403198-208x117.jpg)
![What not to miss at PMA Fresh Connections Southern Africa 2017](https://biz-file.com/c/1706/399550-208x117.jpg?2)
![The moment that... technology and snacking collided](https://biz-file.com/c/1706/399066-208x117.jpg)
![Sthembile Shabangu](https://biz-file.com/c/1706/398242-208x117.jpg)
![In-store retail engagement - a simple yet significant medium](https://biz-file.com/c/1706/398176-208x117.jpg)
![Prints by Moletsane, Nyoni and Kisua Africa.](https://biz-file.com/c/1706/396966-208x117.jpg?2)
![Alex Acton, WWC head of Business in Africa.](https://biz-file.com/c/1704/387826-208x117.png?2)
![Image by 123RF](https://biz-file.com/c/1702/380747-208x117.jpg)
![Dakar. Image by 123RF](https://biz-file.com/c/1702/378050-208x117.jpg)
![Dr Hage G. Geingob, President -Republic of Namibia, addressed South African business last week at the launch of the ‘Invest in Namibia International Conference’](https://biz-file.com/c/1610/364306-208x117.jpg)
![Luis de Sousa](https://biz-file.com/c/1610/363696-208x117.jpg)
![4th Addis Agrofood Exhibition in Ethiopia](https://biz-file.com/c/1609/361753-208x117.jpg?2)
![Ericsson, Grundfos launch drinking water 'ATMs'](https://biz-file.com/c/1609/361422-208x117.jpg)
![Building your brand, one BRIC at a time](https://biz-file.com/c/1608/354100-208x117.jpg?2)
![Cigarettes and smuggling claims: turning around negative perceptions](https://biz-file.com/c/1607/353819-208x117.jpg)
![Image by 123RF](https://biz-file.com/c/1607/353562-208x117.jpg)
![Successful brand experience innovation, tips and examples](https://biz-file.com/c/1607/351741-208x117.jpg)
![Leading brands in Africa compete for top social media spot](https://biz-file.com/c/1607/351199-208x117.jpg?1)
![Rebranding for Zim's Savanna Tobacco](https://biz-file.com/c/1607/350101-208x117.jpg)
![Ethiopian soleRebels store, Barcelona, Spain](https://biz-file.com/c/1606/349070-208x117.jpg)
![Coca-Cola unveils new $130 million bottling plant in Mozambique](https://biz-file.com/c/1606/347819-208x117.jpg)
![](/res/img/s.gif)
Subscribe to daily business and company news across 19 industries
×Lauren Crooks 24 Oct 2017
Lauren Crooks 24 Oct 2017