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Hook, Line & Sinker

Hook, Line & Sinker

Irvine Partners

Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

More news

The Bees are back

Marketing

The Bees are back

4 Mar 2011

ADC launches ADC Young Guns 9 Competition

Advertising

ADC launches ADC Young Guns 9 Competition

4 Mar 2011

One Club award shows judging begins

Advertising

One Club award shows judging begins

3 Mar 2011

Red Bull goes to the wall

Marketing

Red Bull goes to the wall

2 Mar 2011

UK consumer confidence stabilises, but no bounce-back

Research

UK consumer confidence stabilises, but no bounce-back

2 Mar 2011

ACP Magazines holds readership lead in vibrant Oz market

Magazines

ACP Magazines holds readership lead in vibrant Oz market

2 Mar 2011

Intercontinental Advertising CUP and Creative Summit - with a touch of music

Advertising

Intercontinental Advertising CUP and Creative Summit - with a touch of music

1 Mar 2011

DMA releases Digital Marketing in the US and Canada report

Direct Marketing

DMA releases Digital Marketing in the US and Canada report

28 Feb 2011

The Bic prank

Marketing

The Bic prank

25 Feb 2011

Cannes Lions introduces Holding Company of the Year Award

Events & Conferencing

Cannes Lions introduces Holding Company of the Year Award

25 Feb 2011

Connected Creativity announces lineup

Events & Conferencing

Connected Creativity announces lineup

25 Feb 2011

Sun International appoints Tourism Point LLC as ME marketing partner

Travel

Sun International appoints Tourism Point LLC as ME marketing partner

24 Feb 2011

Events & Conferencing

MIPTV launches brand of the year award

24 Feb 2011

Leo Burnett sponsors Dubai Lynx Student Academy

Advertising

Leo Burnett sponsors Dubai Lynx Student Academy

23 Feb 2011

Samsung executive joins Digital Media Europe line-up

Events & Conferencing

Samsung executive joins Digital Media Europe line-up

23 Feb 2011

First 'Media Accelerator Program' launched at Festival of Media 2011

Media

First 'Media Accelerator Program' launched at Festival of Media 2011

23 Feb 2011

Retail banks continue to resist social media

Banking & Finance

Retail banks continue to resist social media

Published by Ovum 22 Feb 2011

Intercontinental Advertising CUP and Creative Summit programme announced

Advertising

Intercontinental Advertising CUP and Creative Summit programme announced

21 Feb 2011

Spikes Asia confirms 2011 festival dates, venue

Advertising

Spikes Asia confirms 2011 festival dates, venue

21 Feb 2011

Research

Results of 'Brand Advertising Online in Germany' study

21 Feb 2011

2012 Rolex Awards for Enterprise open for entries

ESG

2012 Rolex Awards for Enterprise open for entries

18 Feb 2011

Medieval doctors and merry-go-rounds

Retail Marketing

Medieval doctors and merry-go-rounds

Dominic Rowbotham 17 Feb 2011

IDM's new course aims to bring TV impact to direct marketing

Direct Marketing

IDM's new course aims to bring TV impact to direct marketing

16 Feb 2011

Global mobile user survey released

Mobile

Global mobile user survey released

Dr KF Lai 16 Feb 2011

HP launches "Everybody On" global marketing campaign

Marketing

HP launches "Everybody On" global marketing campaign

15 Feb 2011

Connecting consumers in the virtual loop

Retail Marketing

Connecting consumers in the virtual loop

Robin Jaffray 14 Feb 2011

comScore releases The 2010 US Digital Year in Review

Research

comScore releases The 2010 US Digital Year in Review

11 Feb 2011

MMA publishes expanded mobile advertising guidelines

Mobile

MMA publishes expanded mobile advertising guidelines

10 Feb 2011

Great stories start in Cannes

Marketing

Great stories start in Cannes

10 Feb 2011

New York Festivals International Advertising Awards: Deadline extended

Events & Conferencing

New York Festivals International Advertising Awards: Deadline extended

9 Feb 2011

More news

One Club award shows judging begins

Marketing & MediaOne Club award shows judging begins

3 Mar 2011

Red Bull goes to the wall

Marketing & MediaRed Bull goes to the wall

2 Mar 2011

UK consumer confidence stabilises, but no bounce-back

Marketing & MediaUK consumer confidence stabilises, but no bounce-back

2 Mar 2011

ACP Magazines holds readership lead in vibrant Oz market

Marketing & MediaACP Magazines holds readership lead in vibrant Oz market

2 Mar 2011

Intercontinental Advertising CUP and Creative Summit - with a touch of music

Marketing & MediaIntercontinental Advertising CUP and Creative Summit - with a touch of music

1 Mar 2011

DMA releases Digital Marketing in the US and Canada report

Marketing & MediaDMA releases Digital Marketing in the US and Canada report

28 Feb 2011

The Bic prank

Marketing & MediaThe Bic prank

25 Feb 2011

Cannes Lions introduces Holding Company of the Year Award

Marketing & MediaCannes Lions introduces Holding Company of the Year Award

25 Feb 2011

Connected Creativity announces lineup

Marketing & MediaConnected Creativity announces lineup

25 Feb 2011

Sun International appoints Tourism Point LLC as ME marketing partner

LifestyleSun International appoints Tourism Point LLC as ME marketing partner

24 Feb 2011

Marketing & MediaMIPTV launches brand of the year award

24 Feb 2011

Leo Burnett sponsors Dubai Lynx Student Academy

Marketing & MediaLeo Burnett sponsors Dubai Lynx Student Academy

23 Feb 2011

Samsung executive joins Digital Media Europe line-up

Marketing & MediaSamsung executive joins Digital Media Europe line-up

23 Feb 2011

First 'Media Accelerator Program' launched at Festival of Media 2011

Marketing & MediaFirst 'Media Accelerator Program' launched at Festival of Media 2011

23 Feb 2011

Retail banks continue to resist social media

RetailRetail banks continue to resist social media

Published by Ovum 22 Feb 2011

Intercontinental Advertising CUP and Creative Summit programme announced

Marketing & MediaIntercontinental Advertising CUP and Creative Summit programme announced

21 Feb 2011

Spikes Asia confirms 2011 festival dates, venue

Marketing & MediaSpikes Asia confirms 2011 festival dates, venue

21 Feb 2011

Marketing & MediaResults of 'Brand Advertising Online in Germany' study

21 Feb 2011

2012 Rolex Awards for Enterprise open for entries

Marketing & Media2012 Rolex Awards for Enterprise open for entries

18 Feb 2011

Medieval doctors and merry-go-rounds

RetailMedieval doctors and merry-go-rounds

Dominic Rowbotham 17 Feb 2011

IDM's new course aims to bring TV impact to direct marketing

Marketing & MediaIDM's new course aims to bring TV impact to direct marketing

16 Feb 2011

Global mobile user survey released

Marketing & MediaGlobal mobile user survey released

Dr KF Lai 16 Feb 2011

HP launches "Everybody On" global marketing campaign

Marketing & MediaHP launches "Everybody On" global marketing campaign

15 Feb 2011

Connecting consumers in the virtual loop

RetailConnecting consumers in the virtual loop

Robin Jaffray 14 Feb 2011

comScore releases The 2010 US Digital Year in Review

Marketing & MediacomScore releases The 2010 US Digital Year in Review

11 Feb 2011

MMA publishes expanded mobile advertising guidelines

Marketing & MediaMMA publishes expanded mobile advertising guidelines

10 Feb 2011

Great stories start in Cannes

Marketing & MediaGreat stories start in Cannes

10 Feb 2011

New York Festivals International Advertising Awards: Deadline extended

Marketing & MediaNew York Festivals International Advertising Awards: Deadline extended

9 Feb 2011

Lisbon to host Eurobest 2011, 28-30 November

Marketing & MediaLisbon to host Eurobest 2011, 28-30 November

9 Feb 2011

Marketers look to newer platforms

Marketing & MediaMarketers look to newer platforms

8 Feb 2011

Dubai International Print Award 2011 winners

Marketing & MediaDubai International Print Award 2011 winners

8 Feb 2011

Best in digital advertising to be awarded

Marketing & MediaBest in digital advertising to be awarded

7 Feb 2011

Mother creative trio are new Creature comforts

Marketing & MediaMother creative trio are new Creature comforts

7 Feb 2011

Call for entries - the world's best 100 marketing campaigns

Marketing & MediaCall for entries - the world's best 100 marketing campaigns

7 Feb 2011

Closing the loop

RetailClosing the loop

7 Feb 2011

More CCOs join NYF exec jury

Marketing & MediaMore CCOs join NYF exec jury

4 Feb 2011

Bob Scarpelli to chair Titanium & Integrated Jury

Marketing & MediaBob Scarpelli to chair Titanium & Integrated Jury

3 Feb 2011

The One Club Creative Boot Camp

Marketing & MediaThe One Club Creative Boot Camp

3 Feb 2011

Marketers head for mobile marketing, greater spending on mobile platforms

Marketing & MediaMarketers head for mobile marketing, greater spending on mobile platforms

2 Feb 2011

WFA keynote speakers, conference themes for Beijing 2011

Marketing & MediaWFA keynote speakers, conference themes for Beijing 2011

2 Feb 2011

Let's do Biz