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AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher

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Antonio Petra

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Source: © 123rf Streaming services remain the most subscribed subscription category, with 22% of users signing up for these platforms

ChatGPT the fastest-growing subscription-based service worldwide growing 296%

Source: © 123rf A handbook has been published ahead of the US elections as a resource for newsrooms worldwide to battle fake news

Newsroom blueprint to combat AI and fake news published ahead of US elections

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Budweiser most talked about brand on Twitter during Fifa World Cup

25 Jul 2018

Never Ncube is the newly appointed Chief Executive Officer of Dandemutande.

Seizing opportunities in Zimbabwe's new era

Never Ncube 19 Jul 2018

How Africa can embrace an AI-enabled future

How Africa can embrace an AI-enabled future

Zoaib Hoosen 18 Jul 2018

Africa.com buys iAfrica

Africa.com buys iAfrica

17 Jul 2018

Secrets of a successful digital marketing strategy

Secrets of a successful digital marketing strategy

Roy Morrison 17 Jul 2018

AfricaCom 2018 launches conference, expos

16 Jul 2018

Brands encouraged to rebrand to dotAfrica domain names

Brands encouraged to rebrand to dotAfrica domain names

16 Jul 2018

Google AI centres coming soon to Nigeria

Google AI centres coming soon to Nigeria

11 Jul 2018

Impact of technological advancement in African countries

Impact of technological advancement in African countries

10 Jul 2018

CMO Council Report - CMOs committed to doing more with data

CMO Council Report - CMOs committed to doing more with data

9 Jul 2018

African entrepreneurs join Alibaba's eFounders Fellowship in China

African entrepreneurs join Alibaba's eFounders Fellowship in China

Gabriella Mulligan 6 Jul 2018

Building a digital continent

Building a digital continent

Michael Pittelkow 5 Jul 2018

Unlocking opportunities in payment systems in Africa

Unlocking opportunities in payment systems in Africa

5 Jul 2018

Feature image: Via . © via Flickr ()

Akon's building a Senegalese 'smart city' with his cryptocurrency 'Akoin'

Andy Walker 28 Jun 2018

Finding ways to accelerate transformation in Africa

Finding ways to accelerate transformation in Africa

22 Jun 2018

Juliet Anammah, Jumia Nigeria CEO.

Building tomorrow's African e-commerce infrastructure

21 Jun 2018

Innovation labs in Africa have doubled

Innovation labs in Africa have doubled

15 Jun 2018

What Nigerian kids are searching for online

What Nigerian kids are searching for online

15 Jun 2018

Africa could position itself as a frontrunner in 4IR

Africa could position itself as a frontrunner in 4IR

14 Jun 2018

Chasing the dream of the single view of the customer

Chasing the dream of the single view of the customer

Wynand Smit 14 Jun 2018

African Development Bank launches Coding for Employment programme

African Development Bank launches Coding for Employment programme

12 Jun 2018

Africa Innovation Summit.

Developing Africa-wide innovation

6 Jun 2018

Innovative e-commerce approaches can help small businesses in Africa

Innovative e-commerce approaches can help small businesses in Africa

Mercy Mpinganjira 4 Jun 2018

#NEWSWATCH: Uganda's 'social media tax' condemned

#NEWSWATCH: Uganda's 'social media tax' condemned

Louise Marsland 1 Jun 2018

LinkedIn Sales Navigator via .

Mobility to rule video in 2018

Priscilla Kennedy 1 Jun 2018

Wikipedia Conference to be held in sub-Saharan Africa for the first time

Wikipedia Conference to be held in sub-Saharan Africa for the first time

1 Jun 2018

Hlukani Pinto, regional marketing manager SSA at Pernod Ricard.

#AfricaMonth: "African consumers are on the rise" - Pernod Ricard

Leigh Andrews 31 May 2018

French President Emmanuel Macron.

French President Macron announces $76m Africa startup fund

Gabriella Mulligan 31 May 2018

Korea to help Africa compete in fourth industrial revolution

Korea to help Africa compete in fourth industrial revolution

28 May 2018

GDPR: ground zero for a more trusted, secure internet

GDPR: ground zero for a more trusted, secure internet

Bill Buchanan 28 May 2018

More news

Screengrab from .

Budweiser most talked about brand on Twitter during Fifa World Cup

25 Jul 2018

Never Ncube is the newly appointed Chief Executive Officer of Dandemutande.

Seizing opportunities in Zimbabwe's new era

Never Ncube 19 Jul 2018

How Africa can embrace an AI-enabled future

How Africa can embrace an AI-enabled future

Zoaib Hoosen 18 Jul 2018

Africa.com buys iAfrica

Africa.com buys iAfrica

17 Jul 2018

Secrets of a successful digital marketing strategy

Secrets of a successful digital marketing strategy

Roy Morrison 17 Jul 2018

AfricaCom 2018 launches conference, expos

16 Jul 2018

Brands encouraged to rebrand to dotAfrica domain names

Brands encouraged to rebrand to dotAfrica domain names

16 Jul 2018

Google AI centres coming soon to Nigeria

Google AI centres coming soon to Nigeria

11 Jul 2018

Impact of technological advancement in African countries

Impact of technological advancement in African countries

10 Jul 2018

CMO Council Report - CMOs committed to doing more with data

CMO Council Report - CMOs committed to doing more with data

9 Jul 2018

African entrepreneurs join Alibaba's eFounders Fellowship in China

African entrepreneurs join Alibaba's eFounders Fellowship in China

Gabriella Mulligan 6 Jul 2018

Building a digital continent

Building a digital continent

Michael Pittelkow 5 Jul 2018

Unlocking opportunities in payment systems in Africa

Unlocking opportunities in payment systems in Africa

5 Jul 2018

Feature image: Via . © via Flickr ()

Akon's building a Senegalese 'smart city' with his cryptocurrency 'Akoin'

Andy Walker 28 Jun 2018

Finding ways to accelerate transformation in Africa

Finding ways to accelerate transformation in Africa

22 Jun 2018

Juliet Anammah, Jumia Nigeria CEO.

Building tomorrow's African e-commerce infrastructure

21 Jun 2018

Innovation labs in Africa have doubled

Innovation labs in Africa have doubled

15 Jun 2018

What Nigerian kids are searching for online

What Nigerian kids are searching for online

15 Jun 2018

Africa could position itself as a frontrunner in 4IR

Africa could position itself as a frontrunner in 4IR

14 Jun 2018

Chasing the dream of the single view of the customer

Chasing the dream of the single view of the customer

Wynand Smit 14 Jun 2018

African Development Bank launches Coding for Employment programme

African Development Bank launches Coding for Employment programme

12 Jun 2018

Africa Innovation Summit.

Developing Africa-wide innovation

6 Jun 2018

Innovative e-commerce approaches can help small businesses in Africa

Innovative e-commerce approaches can help small businesses in Africa

Mercy Mpinganjira 4 Jun 2018

#NEWSWATCH: Uganda's 'social media tax' condemned

#NEWSWATCH: Uganda's 'social media tax' condemned

Louise Marsland 1 Jun 2018

LinkedIn Sales Navigator via .

Mobility to rule video in 2018

Priscilla Kennedy 1 Jun 2018

Wikipedia Conference to be held in sub-Saharan Africa for the first time

Wikipedia Conference to be held in sub-Saharan Africa for the first time

1 Jun 2018

Hlukani Pinto, regional marketing manager SSA at Pernod Ricard.

#AfricaMonth: "African consumers are on the rise" - Pernod Ricard

Leigh Andrews 31 May 2018

French President Emmanuel Macron.

French President Macron announces $76m Africa startup fund

Gabriella Mulligan 31 May 2018

Korea to help Africa compete in fourth industrial revolution

Korea to help Africa compete in fourth industrial revolution

28 May 2018

GDPR: ground zero for a more trusted, secure internet

GDPR: ground zero for a more trusted, secure internet

Bill Buchanan 28 May 2018

The implications of 'digital trade' on human rights

The implications of 'digital trade' on human rights

28 May 2018

#AfricaMonth: Africa is evolving into a global innovation powerhouse

#AfricaMonth: Africa is evolving into a global innovation powerhouse

Pieter Bensch 25 May 2018

DISCOP Markets.

More than 500 content producers from Africa heading for DISCOP Johannesburg

23 May 2018

Where will GDPR and PoPIA leave digital marketing?

Where will GDPR and PoPIA leave digital marketing?

Elizabeth de Stadler 23 May 2018

Facebook hub, Lagos, Nigeria.

Facebook launches Africa's first hub space in Nigeria

23 May 2018

African bank wins digital strategy award

African bank wins digital strategy award

21 May 2018

Image supplied.

Generation Z - Chasing butterflies (Part 1)

Marthinus Van Loggerenberg and Tuelo Lechuti 18 May 2018

Bruce Dube, founder of Nine80 Digital.

What I wish I knew as an entrepreneur - Bruce Dube

17 May 2018

African innovation hub.

African hubs endorse innovation policy manifesto

Tom Jackson 16 May 2018

AfricaCom 2017, Cape Town.

AfricaCom 2018 launches the Africa Video Forum

14 May 2018

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