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×![99c appoints managing director for Lusaka](https://biz-file.com/c/1708/406224-208x117.jpg)
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Ads that travel well begin with an insight
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![99c appoints managing director for Lusaka](https://biz-file.com/c/1708/406224-208x117.jpg)
![Garikai Nhongo](https://biz-file.com/c/1707/403970-208x117.jpg)
![Clockwise, left to right: Julie Rezek, president of HackerAgency in North America; Josephine Pan, managing director at FCB Shanghai; Suhana Gordhan, creative director at FCB Joburg; Swati Bhattacharya, chief creative officer at FCB Ulka; and Joanna Monteiro, chief creative officer at FCB Brazil.](https://biz-file.com/c/1705/394064-208x117.jpg)
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![Marketers need to deliver creative that makes a lasting impression and focus less on functional messages](https://biz-file.com/c/1705/392384-208x117.jpg)
![(L-R): Kamal Ogundeji, director, Centrespread Grey; Peter Jackson, CEO Grey Africa Network; Kola Ayanwale, CEO, Centrespread Grey; Tola Obi, COO, Centrespread Grey; Dele Odugbemi, Africa regional coordinator Grey Africa Network; Marc Lax, client service director Grey Africa Network.](https://biz-file.com/c/1704/387400-208x117.jpg?1)
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Ads that travel well begin with an insight
Daren Poole, Kantar 19 Oct 2016
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