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Hook, Line & Sinker

Irvine Partners

Source: © Cottonbro Studio There is uncertainty for advertisers on TikTok as the platform's future hangs in the balance with Trump’s return to power

Uncertainty for TikTok advertisers with Trump’s return to power

Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

3 days

Source: © 123rf Streaming services remain the most subscribed subscription category, with 22% of users signing up for these platforms

ChatGPT the fastest-growing subscription-based service worldwide growing 296%

5 Nov 2024

More news

Source: © Campaign Live Troy Ruhanen is the global CEO of the newly formed Omnicom Advertising Group (OAG)

Advertising

Omnicom forms OAG with Troy Ruhanen as global CEO

29 Aug 2024

Branding

Brand Finance 2024: Apple leads, Microsoft’s value surges to $340bn on back of AI innovations

29 Aug 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Advertising

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Fashion influences set design and film locations

Film

Fashion influences set design and film locations

15 Aug 2024

Image source: bowie15 –

Competition Law

Impact of Malawi's new competition law on mergers - Part 2

Tamara Dini and Nazeera Mia 14 Aug 2024

This year a new campaign, Choose Truth, created by South Africa's Daily Maverick, will be featured for World News Day (Image supplied)

Media Freedom

South Africa's Daily Maverick's Choose Truth campaign for World News Day

12 Aug 2024

TikTok's inaugural Visionary Voices Africa List 2024

Lifestyle

TikTok's inaugural Visionary Voices Africa List 2024

8 Aug 2024

Image source: spotmatikphoto –

Competition Law

Impact of Malawi's new competition law on mergers - Part 1

Tamara Dini and Nazeera Mia 7 Aug 2024

Source: © The Media Leader In a move termed, "an excellent outcome for WPP" by Mark Read, WPP CEO, WPP will sell its entire majority stake in FGS Global

Marketing & Media

WPP sells majority stake in FGS Global to Bidco Inc - An excellent outcome for WPP

7 Aug 2024

Source: © Econoimic Times L’Oréal International Distribution has appointed Wavemaker as its EMEA media agency

Marketing & Media

Wavemaker appointed L’Oréal International Distribution's EMEA media agency

1 Aug 2024

Branding

China's national spirit, Moutai, the world's most valuable spirits brand

1 Aug 2024

Branding

Corona Extra reclaims top spot as world's most valuable beer

31 Jul 2024

US and AWIEF launch 2024 Academy for Women Entrepreneurs in Lesotho, Eswatini, and South Africa

Partnerships

US and AWIEF launch 2024 Academy for Women Entrepreneurs in Lesotho, Eswatini, and South Africa

AWIEF 30 Jul 2024

A fisherman walks toward his boat during low tide, in Maputo, 28 September 2010. Reuters/ Goran Tomasevic/File Photo

Corporate & Commercial Law

Mozambique wins UK lawsuit against Privinvest over 'tuna bond' scandal

Sam Tobin 30 Jul 2024

Branding

Adidas' brand sentiment plummets after dropping Bella Hadid

Danette Breitenbach 29 Jul 2024

Image supplied. India is expected to be the first to release the world's first feature-length AI-generated film Maharaja in Denims, produced by Intelliflicks Studios

Artificial Intelligence

World's first feature-length AI-generated film highlights AI challenges for industry

26 Jul 2024

Ticketmaster expands African reach with acquisition of Quicket

Events

Ticketmaster expands African reach with acquisition of Quicket

25 Jul 2024

Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue

OOH

DOOH investment in Africa lags behind

25 Jul 2024

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Marketing

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

25 Jul 2024

Ascential, the Cannes Lions festival owner, as been bought out by its rival Informa

Advertising

Cannes Lion Festival bought out by rival business, informa

Danette Breitenbach 24 Jul 2024

Adidas' Olympics retro campaign steps into controversy

Advertising

Adidas' Olympics retro campaign steps into controversy

Danette Breitenbach 23 Jul 2024

Source: © EL Output World’s most valuable and strongest football club, Real Madrid, ranks among the strongest brands globally, surpassing renowned names like Google, Coca-Cola, Ferrari, and Rolex

Branding

Real Madrid: World's most valuable football brand with a €1.7bn brand value

19 Jul 2024

CrowdStrike Falcon glitch disrupts global services across sectors

Technology

CrowdStrike Falcon glitch disrupts global services across sectors

Lindsey Schutters 19 Jul 2024

Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands

Research

Messaging the preferred method for customers to interact with brands says research

9 Jul 2024

Tag Collective: Innovation for Africa

Marketing

Tag Collective: Innovation for Africa

Tag Collective 26 Jun 2024

Unlocking the potential of communities in Africa

Branding

Unlocking the potential of communities in Africa

Human8 26 Jun 2024

Customer Experience Africa Awards return for 2nd Edition

Retail

Customer Experience Africa Awards return for 2nd Edition

18 Jun 2024

Branding

Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands

Kantar 12 Jun 2024

Africa's creative future: Leading the world through innovation and collaboration

Advertising

Africa's creative future: Leading the world through innovation and collaboration

Dawn Rowlands, Dentsu 12 Jun 2024

Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account

Marketing & Media

Dentsu’s Carat wins Pernod Ricard's €100m EMEA media planning and buying account

7 Jun 2024