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The heART and science of effective advertising

Saiesh Ajudhiya and Michele Vrdoljak

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Nike shakes up leadership in efforts to revive sales

Nike shakes up leadership in efforts to revive sales

Source: © Campaign Live Troy Ruhanen is the global CEO of the newly formed Omnicom Advertising Group (OAG)

Omnicom forms OAG with Troy Ruhanen as global CEO

29 Aug 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Image credit: bruce mars via

Top ten global consumer trends

23 Jan 2018

Less than 30% of Africa's e-commerce startups profitable

Less than 30% of Africa's e-commerce startups profitable

Gabriella Mulligan 8 Dec 2017

Africa's consumption revolution

Africa's consumption revolution

2 Nov 2017

South African retail compound annual growth rate.

Phygital: The new retail marketing playground

Jainita Khatri 26 Oct 2017

Builders Warehouse opens second store in Zambia

Builders Warehouse opens second store in Zambia

25 Oct 2017

Four things this packaging company teaches us about Africa's consumer goods industry

Jaco Maritz 24 Oct 2017

Jumia Nigeria launches e-commerce bot

Jumia Nigeria launches e-commerce bot

4 Oct 2017

Bruno Witvoet, Unilever Africa president and Mechell Chetty, Unilever vice president for HR, Africa, at the opening of Unilever’s new Africa hub.

Unilever's brand plan to grow business across Africa

19 Sep 2017

Launching your brand into Africa

6 Sep 2017

Spice and all things rice: Lagos pays homage to jollof

Spice and all things rice: Lagos pays homage to jollof

Gregory Walton 25 Aug 2017

Trump administration's first African Growth and Opportunity Act forum

Trump administration's first African Growth and Opportunity Act forum

Worku Gachou 8 Aug 2017

Negotiations for a single continental market for goods and services on track

Negotiations for a single continental market for goods and services on track

1 Aug 2017

Digital solution for retail networks in Africa

Digital solution for retail networks in Africa

27 Jul 2017

Dubai-based investment firm acquires Java House, Africa expansion next

Dubai-based investment firm acquires Java House, Africa expansion next

Dannish Odongo 7 Jul 2017

Nigeria's TradPeek wants to be Africa's Alibaba

Nigeria's TradPeek wants to be Africa's Alibaba

Tom Jackson 5 Jul 2017

Kenyan payments solutions firm expands to SA

Kenyan payments solutions firm expands to SA

29 Jun 2017

Africa's quest for a cashless economy gains momentum

Africa's quest for a cashless economy gains momentum

Kingsley Ighobor 7 Jun 2017

Impact on food security in Africa

Impact on food security in Africa

26 May 2017

Rwanda moves swiftly towards cashless society

Rwanda moves swiftly towards cashless society

5 May 2017

Will additive manufacturing inspire the next industrial revolution?

Will additive manufacturing inspire the next industrial revolution?

Nicholas Kitonyi 3 May 2017

Dangote aims to be largest global rice exporter by 2021

Dangote aims to be largest global rice exporter by 2021

24 Apr 2017

Smarter banking solution for East African millennials

Smarter banking solution for East African millennials

15 Mar 2017

Engen Zambia partners to add chicken to offering

14 Mar 2017

MasterCard assists 1.1 million African smallholder farmers

7 Mar 2017

New partnership for Vodafone Zambia and Shoprite

New partnership for Vodafone Zambia and Shoprite

3 Mar 2017

Severe food shortages impact Africa's refugees

Severe food shortages impact Africa's refugees

24 Feb 2017

Image by Pixabay.com

DR Congo's street food mushrooms as crisis grows

15 Feb 2017

Silvertree acquires Nigeria's TopCheck

Silvertree acquires Nigeria's TopCheck

13 Feb 2017

Botswana's benchmarking competition law

Botswana's benchmarking competition law

20 Oct 2016

B2B networking platform for fashion industry

6 Sep 2016

More news

Image credit: bruce mars via

Top ten global consumer trends

23 Jan 2018

Less than 30% of Africa's e-commerce startups profitable

Less than 30% of Africa's e-commerce startups profitable

Gabriella Mulligan 8 Dec 2017

Africa's consumption revolution

Africa's consumption revolution

2 Nov 2017

South African retail compound annual growth rate.

Phygital: The new retail marketing playground

Jainita Khatri 26 Oct 2017

Builders Warehouse opens second store in Zambia

Builders Warehouse opens second store in Zambia

25 Oct 2017

Four things this packaging company teaches us about Africa's consumer goods industry

Jaco Maritz 24 Oct 2017

Jumia Nigeria launches e-commerce bot

Jumia Nigeria launches e-commerce bot

4 Oct 2017

Bruno Witvoet, Unilever Africa president and Mechell Chetty, Unilever vice president for HR, Africa, at the opening of Unilever’s new Africa hub.

Unilever's brand plan to grow business across Africa

19 Sep 2017

Launching your brand into Africa

6 Sep 2017

Spice and all things rice: Lagos pays homage to jollof

Spice and all things rice: Lagos pays homage to jollof

Gregory Walton 25 Aug 2017

Trump administration's first African Growth and Opportunity Act forum

Trump administration's first African Growth and Opportunity Act forum

Worku Gachou 8 Aug 2017

Negotiations for a single continental market for goods and services on track

Negotiations for a single continental market for goods and services on track

1 Aug 2017

Digital solution for retail networks in Africa

Digital solution for retail networks in Africa

27 Jul 2017

Dubai-based investment firm acquires Java House, Africa expansion next

Dubai-based investment firm acquires Java House, Africa expansion next

Dannish Odongo 7 Jul 2017

Nigeria's TradPeek wants to be Africa's Alibaba

Nigeria's TradPeek wants to be Africa's Alibaba

Tom Jackson 5 Jul 2017

Kenyan payments solutions firm expands to SA

Kenyan payments solutions firm expands to SA

29 Jun 2017

Africa's quest for a cashless economy gains momentum

Africa's quest for a cashless economy gains momentum

Kingsley Ighobor 7 Jun 2017

Impact on food security in Africa

Impact on food security in Africa

26 May 2017

Rwanda moves swiftly towards cashless society

Rwanda moves swiftly towards cashless society

5 May 2017

Will additive manufacturing inspire the next industrial revolution?

Will additive manufacturing inspire the next industrial revolution?

Nicholas Kitonyi 3 May 2017

Dangote aims to be largest global rice exporter by 2021

Dangote aims to be largest global rice exporter by 2021

24 Apr 2017

Smarter banking solution for East African millennials

Smarter banking solution for East African millennials

15 Mar 2017

Engen Zambia partners to add chicken to offering

14 Mar 2017

MasterCard assists 1.1 million African smallholder farmers

7 Mar 2017

New partnership for Vodafone Zambia and Shoprite

New partnership for Vodafone Zambia and Shoprite

3 Mar 2017

Severe food shortages impact Africa's refugees

Severe food shortages impact Africa's refugees

24 Feb 2017

Image by Pixabay.com

DR Congo's street food mushrooms as crisis grows

15 Feb 2017

Silvertree acquires Nigeria's TopCheck

Silvertree acquires Nigeria's TopCheck

13 Feb 2017

Botswana's benchmarking competition law

Botswana's benchmarking competition law

20 Oct 2016

B2B networking platform for fashion industry

6 Sep 2016

Activating on African soil: the time is now

Activating on African soil: the time is now

Stephan Botha, Provantage 26 Jul 2016

FMCG sector in sub-Saharan Africa is set to boom

22 Jul 2016

Reducing food loss through sustainable production practices in Africa

Reducing food loss through sustainable production practices in Africa

18 Jul 2016

Shea fruit and by-products. Image by 123RF

Global Shea Alliance, USAID partner for industry growth and sustainability

14 Jul 2016

Ethiopian soleRebels store, Barcelona, Spain

Green shoe brand helps Ethiopia walk tall

Megan Rowling 28 Jun 2016

Coca-Cola unveils new $130 million bottling plant in Mozambique

Coca-Cola unveils new $130 million bottling plant in Mozambique

20 Jun 2016

#TRENDING: What do an umbrella, a shark and a house plant have in common?

Louise Marsland 20 Jun 2016

#CGFsummit: Reasons to believe in Africa

#CGFsummit: Reasons to believe in Africa

Louise Marsland 17 Jun 2016

#CGFSummit: Future of retailing in sub-Saharan Africa

Louise Marsland 16 Jun 2016

Africa is poised for a digital revolution

23 May 2016

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