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Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands

Messaging the preferred method for customers to interact with brands says research

Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account

Dentsu’s Carat wins Pernod Ricard's €100m EMEA media planning and buying account

7 Jun 2024

Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists

#Cannes2024 : Innovation, Glass and Titanium Shortlists released

By Danette Breitenbach 4 Jun 2024

Tighten ICT laws, ZICTA Urged

13 Sep 2012

CNBC Africa to open bureau in Rwanda

CNBC Africa to open bureau in Rwanda

4 Sep 2012

Napers forecasts digital TV growth

Mthulisi Sibanda 27 Aug 2012

Musoni urges media to uphold professionalism

Jean D'Amour Mbonyinshuti 27 Aug 2012

Nigeria frets over Kenya ICT

Nigeria frets over Kenya ICT

Duncan McLeod: @mcleodd 21 Aug 2012

EAC's publicist examines media involvement in integration process

Ivan R. Mugisha 20 Aug 2012

Burundi journalist's appeal of life sentence set for September

15 Aug 2012

Kagame opens EAC Media Summit

13 Aug 2012

Branding lessons from the Olympics

Branding lessons from the Olympics

Donna Rachelson 8 Aug 2012

15th IACC calls for young journos from sub-Saharan Africa

15th IACC calls for young journos from sub-Saharan Africa

7 Aug 2012

Kasunda elected as MISA regional chair

Kasunda elected as MISA regional chair

Gregory Gondwe: @Kalipochi 31 Jul 2012

CNBC Africa opens bureau in Zambia

CNBC Africa opens bureau in Zambia

25 Jul 2012

CNN MultiChoice African Journalist 2012 winners announced

CNN MultiChoice African Journalist 2012 winners announced

23 Jul 2012

Angolan social communication minister to attend CNN/Multichoice Awards

19 Jul 2012

Ugandan journalists held in DR Congo

17 Jul 2012

[BFMA 2012] Digital technology proves to be the next money maker

[BFMA 2012] Digital technology proves to be the next money maker

Carole Kimutai: @CaroleKimutai 11 Jul 2012

Airtel offers fast mobile internet with 3.75G launch in Rwanda

Airtel offers fast mobile internet with 3.75G launch in Rwanda

5 Jul 2012

[Executive Check] Partnerships are critical for success in Africa's PR industry - Arcay

[Executive Check] Partnerships are critical for success in Africa's PR industry - Arcay

Walter Wafula 3 Jul 2012

Caine Prize 2012 awarded to Rotimi Babatunde

Caine Prize 2012 awarded to Rotimi Babatunde

3 Jul 2012

BFMA Conference set for July in Nairobi

BFMA Conference set for July in Nairobi

19 Jun 2012

APO launches new website

APO launches new website

11 Jun 2012

VIMN Africa announces pay-tv deal for BET

5 Jun 2012

Radio Liberté journalist released after two weeks in detention

30 May 2012

CNBC Africa opens office in Mozambique

CNBC Africa opens office in Mozambique

24 May 2012

Apply now for the Orange African Social Venture Prize

Apply now for the Orange African Social Venture Prize

23 May 2012

The brain behind Africa's first tablet

The brain behind Africa's first tablet

22 May 2012

CNN MultiChoice African Journalist 2012 finalists announced

CNN MultiChoice African Journalist 2012 finalists announced

18 May 2012

CNBC Africa celebrates five years of broadcasting

CNBC Africa celebrates five years of broadcasting

16 May 2012

Media bills in final stages of approval

Eric Didier Karinganire 15 May 2012

Botswana benefits from sub-sea connectivity

Botswana benefits from sub-sea connectivity

14 May 2012

More news

Tighten ICT laws, ZICTA Urged

13 Sep 2012

CNBC Africa to open bureau in Rwanda

CNBC Africa to open bureau in Rwanda

4 Sep 2012

Napers forecasts digital TV growth

Mthulisi Sibanda 27 Aug 2012

Musoni urges media to uphold professionalism

Jean D'Amour Mbonyinshuti 27 Aug 2012

Nigeria frets over Kenya ICT

Nigeria frets over Kenya ICT

Duncan McLeod: @mcleodd 21 Aug 2012

EAC's publicist examines media involvement in integration process

Ivan R. Mugisha 20 Aug 2012

Burundi journalist's appeal of life sentence set for September

15 Aug 2012

Kagame opens EAC Media Summit

13 Aug 2012

Branding lessons from the Olympics

Branding lessons from the Olympics

Donna Rachelson 8 Aug 2012

15th IACC calls for young journos from sub-Saharan Africa

15th IACC calls for young journos from sub-Saharan Africa

7 Aug 2012

Kasunda elected as MISA regional chair

Kasunda elected as MISA regional chair

Gregory Gondwe: @Kalipochi 31 Jul 2012

CNBC Africa opens bureau in Zambia

CNBC Africa opens bureau in Zambia

25 Jul 2012

CNN MultiChoice African Journalist 2012 winners announced

CNN MultiChoice African Journalist 2012 winners announced

23 Jul 2012

Angolan social communication minister to attend CNN/Multichoice Awards

19 Jul 2012

Ugandan journalists held in DR Congo

17 Jul 2012

[BFMA 2012] Digital technology proves to be the next money maker

[BFMA 2012] Digital technology proves to be the next money maker

Carole Kimutai: @CaroleKimutai 11 Jul 2012

Airtel offers fast mobile internet with 3.75G launch in Rwanda

Airtel offers fast mobile internet with 3.75G launch in Rwanda

5 Jul 2012

[Executive Check] Partnerships are critical for success in Africa's PR industry - Arcay

[Executive Check] Partnerships are critical for success in Africa's PR industry - Arcay

Walter Wafula 3 Jul 2012

Caine Prize 2012 awarded to Rotimi Babatunde

Caine Prize 2012 awarded to Rotimi Babatunde

3 Jul 2012

BFMA Conference set for July in Nairobi

BFMA Conference set for July in Nairobi

19 Jun 2012

APO launches new website

APO launches new website

11 Jun 2012

VIMN Africa announces pay-tv deal for BET

5 Jun 2012

Radio Liberté journalist released after two weeks in detention

30 May 2012

CNBC Africa opens office in Mozambique

CNBC Africa opens office in Mozambique

24 May 2012

Apply now for the Orange African Social Venture Prize

Apply now for the Orange African Social Venture Prize

23 May 2012

The brain behind Africa's first tablet

The brain behind Africa's first tablet

22 May 2012

CNN MultiChoice African Journalist 2012 finalists announced

CNN MultiChoice African Journalist 2012 finalists announced

18 May 2012

CNBC Africa celebrates five years of broadcasting

CNBC Africa celebrates five years of broadcasting

16 May 2012

Media bills in final stages of approval

Eric Didier Karinganire 15 May 2012

Botswana benefits from sub-sea connectivity

Botswana benefits from sub-sea connectivity

14 May 2012

Google launches African News Innovation Challenge

Google launches African News Innovation Challenge

10 May 2012

ITWeb Africa launches new website

ITWeb Africa launches new website

9 May 2012

All set as BB StarGame housemates are revealed

All set as BB StarGame housemates are revealed

Gregory Gondwe: @Kalipochi 7 May 2012

Reuters makes final call for KSM Awards, announces seminar

Walter Wafula 3 May 2012

Still time to commemorate World Press Freedom Day

Still time to commemorate World Press Freedom Day

2 May 2012

Loeries expand into Africa with new category

Loeries expand into Africa with new category

5 Apr 2012

Ugandans get free access to Wikipedia

Walter Wafula 4 Apr 2012

Social media drives mobile broadband revenues in Africa

2 Apr 2012

Airtel launches mobile services in Rwanda

Airtel launches mobile services in Rwanda

30 Mar 2012

New index to improve media standards

Kenneth Agutamba 28 Mar 2012