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    Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands
    Messaging the preferred method for customers to interact with brands says research
    Tag Collective: Innovation for Africa
    Tag Collective: Innovation for Africa

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    Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands
    Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands

    12 Jun 2024

    Lake Turkana Wind Power Project, Kenya.
    Partnerships provide a lifeline for cash-strapped countries

      20 Sep 2017

    Bruno Witvoet, Unilever Africa president and Mechell Chetty, Unilever vice president for HR, Africa, at the opening of Unilever’s new Africa hub.
    Unilever's brand plan to grow business across Africa

    19 Sep 2017

    Partnerships giving Africa a new look
    Partnerships giving Africa a new look

    19 Sep 2017

    East African free trade negotiations in SA
    East African free trade negotiations in SA

    19 Sep 2017

    Purpose must come before profit... and before anything else too
    Purpose must come before profit... and before anything else too

      19 Sep 2017

    Henri Konan Bédié bridge, Abidjan, Ivory Coast. Credit: ppp.gouv.ci.
    Partnerships at work in Africa

    18 Sep 2017

    Paul Gabriel.
    New economic giants rising in Africa

    15 Sep 2017

    On a scale of Coca-Cola to Pepsi: How to make your brand pop on social media
    On a scale of Coca-Cola to Pepsi: How to make your brand pop on social media

      13 Sep 2017

    Rewards for multinationals investing in Africa
    Rewards for multinationals investing in Africa

      11 Sep 2017

    #AfricaAchiever: Vuma Reputation creates Africa division to drive expansion
    #AfricaAchiever: Vuma Reputation creates Africa division to drive expansion

      11 Sep 2017

    rawpixel ©
    Why do some brands still shy away from giving consumers experiences?

      8 Sep 2017

    Intra-African trade critical for economic growth
    Intra-African trade critical for economic growth

      8 Sep 2017

    An integrated Africa: A boon to the private sector
    An integrated Africa: A boon to the private sector

      6 Sep 2017

    Luca Bertolli ©
    #Pamro2017: Why most quantitative research is inefficient and wasteful

      6 Sep 2017

    Uganda. © Micha? Bara?ski via
    Market opportunities in Uganda

    6 Sep 2017

    Business opportunity in Africa is booming
    Business opportunity in Africa is booming

      5 Sep 2017

    Lukas Gojda ©
    Capitalising on Twitter trends to amplify your brand

      5 Sep 2017

    Statement on Kenya's presidential election decision
    Statement on Kenya's presidential election decision

    4 Sep 2017

    #MediaAlert! Windhoek Beer and Jupiter part ways
    #MediaAlert! Windhoek Beer and Jupiter part ways

    31 Aug 2017

    elwynn ©
    #Pamro2017: How the affluent engage with international media brands

      30 Aug 2017

    #Pamro2017: The reason African Lions is a critical research study for Africa
    #Pamro2017: The reason African Lions is a critical research study for Africa

      29 Aug 2017

    Allan Swart ©
    #Pamro2017: Data is becoming the oil of consumer marketing

      29 Aug 2017

    Infrastructure investment is critical for Africa's growth and development
    Infrastructure investment is critical for Africa's growth and development

    28 Aug 2017

    Africa on the road to industrial progress
    Africa on the road to industrial progress

    24 Aug 2017

    Pum Lefebure Photo by Gallo Images/Alistair Nicoll
    #Loeries2017: Design Army's Pum Lefebure on how to master the art of seduction

      19 Aug 2017

    Artificial intelligence is cool, market intelligence is cooler
    Artificial intelligence is cool, market intelligence is cooler

      16 Aug 2017

    AGOA needs to promote industrialisation in Africa
    AGOA needs to promote industrialisation in Africa

    15 Aug 2017

    Boost your brand through rapid response
    Boost your brand through rapid response

    14 Aug 2017

    What is the purpose of a brand in the digital age?
    What is the purpose of a brand in the digital age?

      11 Aug 2017

    Digital transformation must be driven from the top to ensure success
    Digital transformation must be driven from the top to ensure success

      10 Aug 2017

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    Lake Turkana Wind Power Project, Kenya.
    Partnerships provide a lifeline for cash-strapped countries

     20 Sep 2017

    Bruno Witvoet, Unilever Africa president and Mechell Chetty, Unilever vice president for HR, Africa, at the opening of Unilever’s new Africa hub.
    Unilever's brand plan to grow business across Africa

    19 Sep 2017

    Partnerships giving Africa a new look
    Partnerships giving Africa a new look

    19 Sep 2017

    East African free trade negotiations in SA
    East African free trade negotiations in SA

    19 Sep 2017

    Purpose must come before profit... and before anything else too
    Purpose must come before profit... and before anything else too

     19 Sep 2017

    Henri Konan Bédié bridge, Abidjan, Ivory Coast. Credit: ppp.gouv.ci.
    Partnerships at work in Africa

    18 Sep 2017

    Paul Gabriel.
    New economic giants rising in Africa

    15 Sep 2017

    On a scale of Coca-Cola to Pepsi: How to make your brand pop on social media
    On a scale of Coca-Cola to Pepsi: How to make your brand pop on social media

     13 Sep 2017

    Rewards for multinationals investing in Africa
    Rewards for multinationals investing in Africa

     11 Sep 2017

    #AfricaAchiever: Vuma Reputation creates Africa division to drive expansion
    #AfricaAchiever: Vuma Reputation creates Africa division to drive expansion

     11 Sep 2017

    rawpixel ©
    Why do some brands still shy away from giving consumers experiences?

     8 Sep 2017

    Intra-African trade critical for economic growth
    Intra-African trade critical for economic growth

     8 Sep 2017

    An integrated Africa: A boon to the private sector
    An integrated Africa: A boon to the private sector

     6 Sep 2017

    Luca Bertolli ©
    #Pamro2017: Why most quantitative research is inefficient and wasteful

     6 Sep 2017

    Uganda. © Micha? Bara?ski via
    Market opportunities in Uganda

    6 Sep 2017

    Business opportunity in Africa is booming
    Business opportunity in Africa is booming

     5 Sep 2017

    Lukas Gojda ©
    Capitalising on Twitter trends to amplify your brand

     5 Sep 2017

    Statement on Kenya's presidential election decision
    Statement on Kenya's presidential election decision

    4 Sep 2017

    #MediaAlert! Windhoek Beer and Jupiter part ways
    #MediaAlert! Windhoek Beer and Jupiter part ways

    31 Aug 2017

    elwynn ©
    #Pamro2017: How the affluent engage with international media brands

     30 Aug 2017

    #Pamro2017: The reason African Lions is a critical research study for Africa
    #Pamro2017: The reason African Lions is a critical research study for Africa

     29 Aug 2017

    Allan Swart ©
    #Pamro2017: Data is becoming the oil of consumer marketing

     29 Aug 2017

    Infrastructure investment is critical for Africa's growth and development
    Infrastructure investment is critical for Africa's growth and development

    28 Aug 2017

    Africa on the road to industrial progress
    Africa on the road to industrial progress

    24 Aug 2017

    Pum Lefebure Photo by Gallo Images/Alistair Nicoll
    #Loeries2017: Design Army's Pum Lefebure on how to master the art of seduction

     19 Aug 2017

    Artificial intelligence is cool, market intelligence is cooler
    Artificial intelligence is cool, market intelligence is cooler

     16 Aug 2017

    AGOA needs to promote industrialisation in Africa
    AGOA needs to promote industrialisation in Africa

    15 Aug 2017

    Boost your brand through rapid response
    Boost your brand through rapid response

    14 Aug 2017

    What is the purpose of a brand in the digital age?
    What is the purpose of a brand in the digital age?

     11 Aug 2017

    Digital transformation must be driven from the top to ensure success
    Digital transformation must be driven from the top to ensure success

     10 Aug 2017

    Trump administration's first African Growth and Opportunity Act forum
    Trump administration's first African Growth and Opportunity Act forum

     8 Aug 2017

    Get more with influencers by adopting these five easy tactics
    Get more with influencers by adopting these five easy tactics

     8 Aug 2017

    Places Magazine, August issue.
    Fastjet rebrands in-flight magazine

    4 Aug 2017

    Africa 2017 launches.
    Trade and investment focus at Africa 2017

    3 Aug 2017

    What kind of business leaders does Africa need?
    What kind of business leaders does Africa need?

     2 Aug 2017

    Five rookie marketing mistakes that could impact your brand's credibility
    Five rookie marketing mistakes that could impact your brand's credibility

     28 Jul 2017

    Digital marketing and dark social traffic
    Digital marketing and dark social traffic

     28 Jul 2017

    scale/ © faithie via
    Cartel conduct under investigation in Kenya

    24 Jul 2017

    António Guterres.
    ‘Learn from and work with Africa'

    25 May 2017

    EAC ministers lay ground for single currency
    EAC ministers lay ground for single currency

     12 May 2017

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