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Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands

Messaging the preferred method for customers to interact with brands says research

Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands

12 Jun 2024

Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024

A clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

Television stations battle for superiority in Uganda

Television stations battle for superiority in Uganda

Walter Wafula 28 Mar 2011

Fast pace of Africa's urbanisation challenge water supplies; sanitation

Fast pace of Africa's urbanisation challenge water supplies; sanitation

24 Mar 2011

March for women in the African Women's Decade

March for women in the African Women's Decade

Gwen Watkins 16 Mar 2011

Africa Portal receiving high traffic

Africa Portal receiving high traffic

14 Mar 2011

2011 PAMRO meeting, media research conference set for Senegal

2011 PAMRO meeting, media research conference set for Senegal

14 Mar 2011

Research company launches East African omnibus

Carole Kimutai 8 Mar 2011

IPS hosts roundtable to support research uptake in Africa

IPS hosts roundtable to support research uptake in Africa

8 Mar 2011

c.i.a launches research tool in Africa

23 Feb 2011

Global mobile user survey released

Global mobile user survey released

Dr KF Lai 16 Feb 2011

Unemployment, inflation worries hit consumer confidence

Unemployment, inflation worries hit consumer confidence

27 Jan 2011

Balancing Act releases Africa data centre report

24 Jan 2011

South Africa leads African data storing project

Ray Maota 23 Dec 2010

What Kenyans do online - Digital Life study

What Kenyans do online - Digital Life study

Carole Kimutai 7 Dec 2010

Information, the world's new capital - Digital Natives

Information, the world's new capital - Digital Natives

Issa Sikiti da Silva 11 Nov 2010

Digital media forecasted to rise by 10% worldwide

Digital media forecasted to rise by 10% worldwide

4 Nov 2010

Smartphones dominate mobile traffic worldwide

Smartphones dominate mobile traffic worldwide

3 Nov 2010

Research reveals changes in online behaviour

Carole Kimutai 3 Nov 2010

[IMCC] Mobile is not overhyped - Vincent Maher

[IMCC] Mobile is not overhyped - Vincent Maher

Sindy Peters: Africa editor 28 Oct 2010

Hope for full global economic recovery in 2010 diminishes

Hope for full global economic recovery in 2010 diminishes

27 Oct 2010

SA hosts launch of 2010 WSS Report

5 Oct 2010

Media influences Kenya's referendum poll

Carole Kimutai 4 Aug 2010

Sustained business recovery on the cards as companies look to re-start investment

Sustained business recovery on the cards as companies look to re-start investment

3 Aug 2010

Worldwide web... it's a woman's world

Worldwide web... it's a woman's world

29 Jul 2010

Research shows entertainment banners impact box office revenues

Research shows entertainment banners impact box office revenues

23 Jul 2010

Brits turn to social media

Brits turn to social media

22 Jul 2010

AdReview... SA, SADC media facts 2010

AdReview... SA, SADC media facts 2010

19 Jul 2010

Leaders grapple with tone from the top - PwC

Leaders grapple with tone from the top - PwC

12 Jul 2010

Draftfcb launches Institute of Decision Making

Draftfcb launches Institute of Decision Making

8 Jul 2010

Global mobile advertising industry grows by 61% in Q2

Global mobile advertising industry grows by 61% in Q2

7 Jul 2010

Brits ashamed to be English

Brits ashamed to be English

2 Jul 2010

More news

Television stations battle for superiority in Uganda

Television stations battle for superiority in Uganda

Walter Wafula 28 Mar 2011

Fast pace of Africa's urbanisation challenge water supplies; sanitation

Fast pace of Africa's urbanisation challenge water supplies; sanitation

24 Mar 2011

March for women in the African Women's Decade

March for women in the African Women's Decade

Gwen Watkins 16 Mar 2011

Africa Portal receiving high traffic

Africa Portal receiving high traffic

14 Mar 2011

2011 PAMRO meeting, media research conference set for Senegal

2011 PAMRO meeting, media research conference set for Senegal

14 Mar 2011

Research company launches East African omnibus

Carole Kimutai 8 Mar 2011

IPS hosts roundtable to support research uptake in Africa

IPS hosts roundtable to support research uptake in Africa

8 Mar 2011

c.i.a launches research tool in Africa

23 Feb 2011

Global mobile user survey released

Global mobile user survey released

Dr KF Lai 16 Feb 2011

Unemployment, inflation worries hit consumer confidence

Unemployment, inflation worries hit consumer confidence

27 Jan 2011

Balancing Act releases Africa data centre report

24 Jan 2011

South Africa leads African data storing project

Ray Maota 23 Dec 2010

What Kenyans do online - Digital Life study

What Kenyans do online - Digital Life study

Carole Kimutai 7 Dec 2010

Information, the world's new capital - Digital Natives

Information, the world's new capital - Digital Natives

Issa Sikiti da Silva 11 Nov 2010

Digital media forecasted to rise by 10% worldwide

Digital media forecasted to rise by 10% worldwide

4 Nov 2010

Smartphones dominate mobile traffic worldwide

Smartphones dominate mobile traffic worldwide

3 Nov 2010

Research reveals changes in online behaviour

Carole Kimutai 3 Nov 2010

[IMCC] Mobile is not overhyped - Vincent Maher

[IMCC] Mobile is not overhyped - Vincent Maher

Sindy Peters: Africa editor 28 Oct 2010

Hope for full global economic recovery in 2010 diminishes

Hope for full global economic recovery in 2010 diminishes

27 Oct 2010

SA hosts launch of 2010 WSS Report

5 Oct 2010

Media influences Kenya's referendum poll

Carole Kimutai 4 Aug 2010

Sustained business recovery on the cards as companies look to re-start investment

Sustained business recovery on the cards as companies look to re-start investment

3 Aug 2010

Worldwide web... it's a woman's world

Worldwide web... it's a woman's world

29 Jul 2010

Research shows entertainment banners impact box office revenues

Research shows entertainment banners impact box office revenues

23 Jul 2010

Brits turn to social media

Brits turn to social media

22 Jul 2010

AdReview... SA, SADC media facts 2010

AdReview... SA, SADC media facts 2010

19 Jul 2010

Leaders grapple with tone from the top - PwC

Leaders grapple with tone from the top - PwC

12 Jul 2010

Draftfcb launches Institute of Decision Making

Draftfcb launches Institute of Decision Making

8 Jul 2010

Global mobile advertising industry grows by 61% in Q2

Global mobile advertising industry grows by 61% in Q2

7 Jul 2010

Brits ashamed to be English

Brits ashamed to be English

2 Jul 2010

New music chart shows global star rankings online

New music chart shows global star rankings online

24 Jun 2010

Investment in speech analytics in call centres set to double

Published by Ovum, part of the Datamonitor group 23 Jun 2010

2010: Our Cup runneth over

2010: Our Cup runneth over

28 Jan 2010

MasterCard Index: growing inequality between SA women, men

MasterCard Index: growing inequality between SA women, men

5 Aug 2009

Balancing Act releases new EA telecoms report

20 Jul 2009

Strong growth in mobile advertising - BuzzCity

15 Jul 2009

Safaricom receives publicity worth millions

Carole Kimutai 9 Feb 2009

Are you an email addict?

5 Aug 2008

Press harassment hinders Niger's development, watchdogs warn

16 Jan 2008

Data breaches more expensive every year

30 Nov 2007