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Source: © 123rf People are increasingly seeking depth, authenticity, and sensory richness in their experiences, aiming to engage with the world in meaningful ways. this is one of five macro trends identified by the Accenture Life Trends 2025 report

5 global macro trends and consumer insights from the Accenture Song's Life Trends 2025 report

Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

1 day

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Is Elon Musk winning the legal war or losing the ad battle as Unilever and X settle

By Danette Breitenbach 16 Oct 2024

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Charles Murito, country manager of Google Kenya |

Google Kenya's Charles Murito on digital advertising and the age of assistance

Jessica Tennant 7 Feb 2018

East Africa: Smuggling, hides exports hurting bid to grow leather trade

East Africa: Smuggling, hides exports hurting bid to grow leather trade

Njiraini Muchira 6 Feb 2018

Four fast ways to maximise in-store promotions

Four fast ways to maximise in-store promotions

Sandra Steenkamp 5 Feb 2018

Mall for Africa expands to 11 new markets

Mall for Africa expands to 11 new markets

5 Feb 2018

Game-changing trends for the manufacturing industry in 2018

Game-changing trends for the manufacturing industry in 2018

Antony Bourne 5 Feb 2018

AU's free trade area set for launch in March

AU's free trade area set for launch in March

2 Feb 2018

Global cereal output heading for a record

2 Feb 2018

Africa's consumer goods and retail sectors driven by expanding middle class, tech development

Africa's consumer goods and retail sectors driven by expanding middle class, tech development

1 Feb 2018

#BizTrends2018: The new rules of retail

#BizTrends2018: The new rules of retail

Lauren Hartzenberg 29 Jan 2018

Image supplied.

Trends 2018: Omnichannel is the new normal

Jainita Khatri 25 Jan 2018

Image credit: bruce mars via

Top ten global consumer trends

23 Jan 2018

Shoprite feels African slowdown

Shoprite feels African slowdown

Michelle Gumede 18 Jan 2018

Global potato processing market to surpass $3,500m by 2025

Sayali Tribhuvan 12 Jan 2018

2017 global food prices highest since 2014 despite December decline

12 Jan 2018

Nicola Cooper, senior trend analyst and cultural strategist at Nicola Cooper & Associates (NC&A).

#BizTrends2018: Connecting with ever-connected, ever-younger African consumers

Nicola Cooper 10 Jan 2018

#BizTrends2018: Top mobile trends for the 2018 consumer

#BizTrends2018: Top mobile trends for the 2018 consumer

Lynette Hundermark 8 Jan 2018

#BizTrends2018: The in-store experience - an opportunity for brands

#BizTrends2018: The in-store experience - an opportunity for brands

Caroline Currie 8 Jan 2018

Erinamukuta via

Tanzania: Suppliers to get Sh4.5bn in first batch of Uchumi

3 Jan 2018

How Africa can negotiate an effective continental free trade area agreement

How Africa can negotiate an effective continental free trade area agreement

Calestous Juma 2 Jan 2018

Africa's first digital free trade area for rollout in 2018

Africa's first digital free trade area for rollout in 2018

Julius Barigaba 28 Dec 2017

Zimbabwe's Munch sees growth in food delivery space

Zimbabwe's Munch sees growth in food delivery space

Tom Jackson 27 Dec 2017

Transformation in Africa's digital retail landscape

Transformation in Africa's digital retail landscape

Isabelle Lurquin 22 Dec 2017

Gambian startup Farm Fresh targets regional expansion

Gambian startup Farm Fresh targets regional expansion

Tom Jackson 21 Dec 2017

Nigeria's Yesharvest launches agri-commerce platform

Nigeria's Yesharvest launches agri-commerce platform

Tom Jackson 19 Dec 2017

Ethiopia: Institute says textile, garment market expanding

Ethiopia: Institute says textile, garment market expanding

Abebe Wolde Giogis 13 Dec 2017

Alcohol delivery service Jumia Party launches in Ghana

Alcohol delivery service Jumia Party launches in Ghana

11 Dec 2017

Less than 30% of Africa's e-commerce startups profitable

Less than 30% of Africa's e-commerce startups profitable

Gabriella Mulligan 8 Dec 2017

Women in rural Tunisia mix hot sauce with business

Women in rural Tunisia mix hot sauce with business

Eleonore Voisard 7 Dec 2017

A mobile payments solution for Kenyan retailers

A mobile payments solution for Kenyan retailers

6 Dec 2017

Image credit: Nadege Imbabazi via

Made-in-Rwanda Expo ends with calls to buy local

Julius Bizimungu 6 Dec 2017

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Four fast ways to maximise in-store promotions

Four fast ways to maximise in-store promotions

Sandra Steenkamp 5 Feb 2018

Mall for Africa expands to 11 new markets

Mall for Africa expands to 11 new markets

5 Feb 2018

Game-changing trends for the manufacturing industry in 2018

Game-changing trends for the manufacturing industry in 2018

Antony Bourne 5 Feb 2018

AU's free trade area set for launch in March

AU's free trade area set for launch in March

2 Feb 2018

Global cereal output heading for a record

2 Feb 2018

Africa's consumer goods and retail sectors driven by expanding middle class, tech development

Africa's consumer goods and retail sectors driven by expanding middle class, tech development

1 Feb 2018

#BizTrends2018: The new rules of retail

#BizTrends2018: The new rules of retail

Lauren Hartzenberg 29 Jan 2018

Image supplied.

Trends 2018: Omnichannel is the new normal

Jainita Khatri 25 Jan 2018

Image credit: bruce mars via

Top ten global consumer trends

23 Jan 2018

Shoprite feels African slowdown

Shoprite feels African slowdown

Michelle Gumede 18 Jan 2018

Global potato processing market to surpass $3,500m by 2025

Sayali Tribhuvan 12 Jan 2018

2017 global food prices highest since 2014 despite December decline

12 Jan 2018

Nicola Cooper, senior trend analyst and cultural strategist at Nicola Cooper & Associates (NC&A).

#BizTrends2018: Connecting with ever-connected, ever-younger African consumers

Nicola Cooper 10 Jan 2018

#BizTrends2018: Top mobile trends for the 2018 consumer

#BizTrends2018: Top mobile trends for the 2018 consumer

Lynette Hundermark 8 Jan 2018

#BizTrends2018: The in-store experience - an opportunity for brands

#BizTrends2018: The in-store experience - an opportunity for brands

Caroline Currie 8 Jan 2018

Erinamukuta via

Tanzania: Suppliers to get Sh4.5bn in first batch of Uchumi

3 Jan 2018

How Africa can negotiate an effective continental free trade area agreement

How Africa can negotiate an effective continental free trade area agreement

Calestous Juma 2 Jan 2018

Africa's first digital free trade area for rollout in 2018

Africa's first digital free trade area for rollout in 2018

Julius Barigaba 28 Dec 2017

Zimbabwe's Munch sees growth in food delivery space

Zimbabwe's Munch sees growth in food delivery space

Tom Jackson 27 Dec 2017

Transformation in Africa's digital retail landscape

Transformation in Africa's digital retail landscape

Isabelle Lurquin 22 Dec 2017

Gambian startup Farm Fresh targets regional expansion

Gambian startup Farm Fresh targets regional expansion

Tom Jackson 21 Dec 2017

Nigeria's Yesharvest launches agri-commerce platform

Nigeria's Yesharvest launches agri-commerce platform

Tom Jackson 19 Dec 2017

Ethiopia: Institute says textile, garment market expanding

Ethiopia: Institute says textile, garment market expanding

Abebe Wolde Giogis 13 Dec 2017

Alcohol delivery service Jumia Party launches in Ghana

Alcohol delivery service Jumia Party launches in Ghana

11 Dec 2017

Less than 30% of Africa's e-commerce startups profitable

Less than 30% of Africa's e-commerce startups profitable

Gabriella Mulligan 8 Dec 2017

Women in rural Tunisia mix hot sauce with business

Women in rural Tunisia mix hot sauce with business

Eleonore Voisard 7 Dec 2017

A mobile payments solution for Kenyan retailers

A mobile payments solution for Kenyan retailers

6 Dec 2017

Image credit: Nadege Imbabazi via

Made-in-Rwanda Expo ends with calls to buy local

Julius Bizimungu 6 Dec 2017

A festival of African creativity launched by Absolut

A festival of African creativity launched by Absolut

5 Dec 2017

Heineken begins construction on $100m brewery in Mozambique

Heineken begins construction on $100m brewery in Mozambique

4 Dec 2017

Nestle to close its DR Congo factory

Nestle to close its DR Congo factory

4 Dec 2017

Tiger eyes Africa expansion

Tiger eyes Africa expansion

29 Nov 2017

The future of agriculture, food security is knowledge-intensive

The future of agriculture, food security is knowledge-intensive

28 Nov 2017

Good to know (perhaps) that food is being 'nuclearised'

Good to know (perhaps) that food is being 'nuclearised'

Baher Kamal 23 Nov 2017

Leles African Cuisine taps into virtual restaurant trend

Leles African Cuisine taps into virtual restaurant trend

17 Nov 2017

Strengthening of trade, investment ties at Africa ASEAN Business Expo

Strengthening of trade, investment ties at Africa ASEAN Business Expo

16 Nov 2017

Global food import bill set to rise, boost in tropical fruit exports likely

Global food import bill set to rise, boost in tropical fruit exports likely

10 Nov 2017

#Trending: The rise of consumer resilience

#Trending: The rise of consumer resilience

Louise Marsland 7 Nov 2017

Brands do not market effectively to women in Africa

Brands do not market effectively to women in Africa

2 Nov 2017

Africa's consumption revolution

Africa's consumption revolution

2 Nov 2017

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