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Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands

Messaging the preferred method for customers to interact with brands says research

Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account

Dentsu’s Carat wins Pernod Ricard's €100m EMEA media planning and buying account

7 Jun 2024

Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists

#Cannes2024 : Innovation, Glass and Titanium Shortlists released

By Danette Breitenbach 4 Jun 2024

Press harassment hinders Niger's development, watchdogs warn

16 Jan 2008

IBJ Awards to honour top business reporters

Walter Wafula 14 Jan 2008

Zim advertising awards go ahead despite lack of new campaigns

Dumisani Ndlela 11 Jan 2008

Egyptian court says no to websites' ban

3 Jan 2008

Kenyan government imposes news blackout

3 Jan 2008

Morocco: Market leader in less than a year

14 Dec 2007

CNBC Africa confirms Ormerod resignation

5 Dec 2007

Ormerod quits CNBC Africa

Issa Sikiti da Silva 5 Dec 2007

African nations agree to $1 billion Indian satellite project

30 Nov 2007

The Guardian: Why we are off the streets

28 Nov 2007

Music video project for Africa

22 Nov 2007

Four young Kenyans become mobile reporters

22 Nov 2007

Swedish agency offers training opportunities to African journalists

Walter Wafula 19 Nov 2007

Somali government shuts down media groups

15 Nov 2007

Europe-Africa Summit: Portugal assists African journalists

Carole Kimutai 12 Nov 2007

Innovation is alive and well and living in loyalty programs

9 Nov 2007

Awareness strengthening investment in capital markets

Walter Wafula 8 Nov 2007

Continent's comms costs cut

8 Nov 2007

Journalists consistent in their online use and preferences

8 Nov 2007

PAMRO documents Africa's varied media landscape

5 Nov 2007

Rwandan media group halts own publications

29 Oct 2007

Bizcommunity.com launches expanded retail offering

29 Oct 2007

Golden Pen to honour Uganda's best journalists

Walter Wafula 26 Oct 2007

The potential and pitfalls of linking products to celebrities

19 Oct 2007

Minister: No licences for foreign broadcasters

16 Oct 2007

Men first! (But the ladies can take a peep as well)

Carole Kimutai 15 Oct 2007

Botswana TV tender to SA company

11 Oct 2007

Have you asked your pharmacist?

10 Oct 2007

Zimbabwe's ad industry forges ahead in turmoil

Dumisani Ndlela 27 Sep 2007

Internet displaces radio as fourth biggest ad medium

7 Sep 2007

More news

Press harassment hinders Niger's development, watchdogs warn

16 Jan 2008

IBJ Awards to honour top business reporters

Walter Wafula 14 Jan 2008

Zim advertising awards go ahead despite lack of new campaigns

Dumisani Ndlela 11 Jan 2008

Egyptian court says no to websites' ban

3 Jan 2008

Kenyan government imposes news blackout

3 Jan 2008

Morocco: Market leader in less than a year

14 Dec 2007

CNBC Africa confirms Ormerod resignation

5 Dec 2007

Ormerod quits CNBC Africa

Issa Sikiti da Silva 5 Dec 2007

African nations agree to $1 billion Indian satellite project

30 Nov 2007

The Guardian: Why we are off the streets

28 Nov 2007

Music video project for Africa

22 Nov 2007

Four young Kenyans become mobile reporters

22 Nov 2007

Swedish agency offers training opportunities to African journalists

Walter Wafula 19 Nov 2007

Somali government shuts down media groups

15 Nov 2007

Europe-Africa Summit: Portugal assists African journalists

Carole Kimutai 12 Nov 2007

Innovation is alive and well and living in loyalty programs

9 Nov 2007

Awareness strengthening investment in capital markets

Walter Wafula 8 Nov 2007

Continent's comms costs cut

8 Nov 2007

Journalists consistent in their online use and preferences

8 Nov 2007

PAMRO documents Africa's varied media landscape

5 Nov 2007

Rwandan media group halts own publications

29 Oct 2007

Bizcommunity.com launches expanded retail offering

29 Oct 2007

Golden Pen to honour Uganda's best journalists

Walter Wafula 26 Oct 2007

The potential and pitfalls of linking products to celebrities

19 Oct 2007

Minister: No licences for foreign broadcasters

16 Oct 2007

Men first! (But the ladies can take a peep as well)

Carole Kimutai 15 Oct 2007

Botswana TV tender to SA company

11 Oct 2007

Have you asked your pharmacist?

10 Oct 2007

Zimbabwe's ad industry forges ahead in turmoil

Dumisani Ndlela 27 Sep 2007

Internet displaces radio as fourth biggest ad medium

7 Sep 2007

Pumping up sales through potent promotions

31 Aug 2007

APEX awards now Cape to Cairo

28 Aug 2007

Kenya's President rejects media law as threat to press freedom

24 Aug 2007

Journalists murdered in suspected political killings

14 Aug 2007

Kenya's new media law astounds industry

8 Aug 2007

Ethiopia plans new communication strategy

7 Aug 2007

Sarkozy urged to push Egypt on media laws

1 Aug 2007

Indalo Yethu Activision Day: “Save Tomorrow, Today”

17 May 2007

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