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AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher

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Antonio Petra

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Inaugural Supply Chain Business Forum and Exhibition

Inaugural Supply Chain Business Forum and Exhibition

Somali pirates' return adds to crisis for global shipping companies

Somali pirates' return adds to crisis for global shipping companies

22 Mar 2024

Source: Supplied. Michael K. Obeng, chief executive officer and founder of Miko Pharma.

Miko Pharma drives $50m investment push to set up pharmaceutical plant in Ghana

29 Feb 2024

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Engaging with connected consumers - Part 2

Engaging with connected consumers - Part 2

Danette Breitenbach 12 Feb 2015

Affluent Africa drives demand for property

Affluent Africa drives demand for property

11 Feb 2015

Engaging with connected consumers - Part 1

Engaging with connected consumers - Part 1

Danette Breitenbach 11 Feb 2015

Tiger Brands' Nigeria business widens losses

Tiger Brands' Nigeria business widens losses

Nick Hedley 4 Feb 2015

Email scam nets $214m in 14 months: FBI

Email scam nets $214m in 14 months: FBI

23 Jan 2015

Africa wants its own air transport market by 2017

Africa wants its own air transport market by 2017

22 Jan 2015

DigiChat with Andrea: Content Marketing

DigiChat with Andrea: Content Marketing

Andrea Mitchell 21 Jan 2015

How to react when making market research mistakes

How to react when making market research mistakes

Caitlin Stewart, courtesy Ashlan Bonnell 9 Jan 2015

Five struggles of a market researcher

Five struggles of a market researcher

Caitlin Stewart, courtesy Ashlan Bonnell 31 Dec 2014

Orange retail store set for 2015 launch

Orange retail store set for 2015 launch

12 Dec 2014

Depth of Africa coverage improves

Depth of Africa coverage improves

Anton Harber 5 Dec 2014

SA holds solemn reception as deceased return home

SA holds solemn reception as deceased return home

17 Nov 2014

The responsive brand: how to handle social media

Danette Breitenbach 3 Nov 2014

Tap into Africa's franchising potential

Tap into Africa's franchising potential

16 Oct 2014

Buywela.com simplifying e-commerce for Nigerians

Buywela.com simplifying e-commerce for Nigerians

15 Oct 2014

Trade partnerships within African continent vital for growth

Trade partnerships within African continent vital for growth

Charles Brewer 1 Oct 2014

Africa - the final frontier

Africa - the final frontier

Sumesh Rahavendra 29 Sep 2014

Jumia launches in Cameroon

Jumia launches in Cameroon

25 Aug 2014

Health Minister Aaron Motsoaledi says that travellers from Guinea, Sierra Leone and Liberia will not be allowed to travel to South Africa and anyone wanting to visit those countries has been advised to delay the trip for the foreseeable future. Image: GCIS

SA's borders closed to Ebola-affected countries

22 Aug 2014

Communications Minister Faith Muthambi says that incorrect information from some Asian governments had prompted the cancellation of planned trips because visitors feared they might risk contracting Ebola Virus Disease. These reports are completely wrong. Image: GCIS

Asia's Ebola fears cause tour cancellations

20 Aug 2014

Unicef's David Anthony says that education and investing in children are vital components in Africa's struggle to survive and develop its huge consumer market potential. Image: Unicef

Could Africa become like China?

Jana Marais 19 Aug 2014

Sun International says that while it is selling some of its African assets, those in Zambia do not form part of the deal and the Royal Livingstone Hotel, among others, remains firmly in the company's stable. Image:

Sun International sells some African assets

19 Aug 2014

Africa supports AGOA continuance, as US trade increases

Africa supports AGOA continuance, as US trade increases

Charles Brewer 15 Aug 2014

Trade and Industry Minister Rob Davies is confident that the Africa Growth and Opportunities Act will be renewed and that the local production of movies in South Africa will increase. Image: GCIS

Postive results likely from US-Africa summit says Davies

13 Aug 2014

New Levi's campaign inspired by consumers

New Levi's campaign inspired by consumers

11 Aug 2014

President Barack Obama has announced the establishment of the Washington Nelson Mandela Leadership Initiative which will allow young African leaders to study at some of the USA's top universities. Image: Wikipedia

Africa must look for partnerships

Chris Bathembu 5 Aug 2014

AECI's Mark Dytor is looking for opportunities in other parts of the world because of strikes in SA and the weak state of the economy. Image: AECI

AECI plans to reduce its reliance on a weak SA

Nick Hedley 30 Jul 2014

MasterCard now accepted in The Gambia

MasterCard now accepted in The Gambia

28 Jul 2014

Renewable energy needs guarantees for investors

Renewable energy needs guarantees for investors

Charlotte Mathews 21 Jul 2014

Independents are fuelling Africa

Independents are fuelling Africa

John Harvey 14 Jul 2014

More news

Engaging with connected consumers - Part 2

Engaging with connected consumers - Part 2

Danette Breitenbach 12 Feb 2015

Affluent Africa drives demand for property

Affluent Africa drives demand for property

11 Feb 2015

Engaging with connected consumers - Part 1

Engaging with connected consumers - Part 1

Danette Breitenbach 11 Feb 2015

Tiger Brands' Nigeria business widens losses

Tiger Brands' Nigeria business widens losses

Nick Hedley 4 Feb 2015

Email scam nets $214m in 14 months: FBI

Email scam nets $214m in 14 months: FBI

23 Jan 2015

Africa wants its own air transport market by 2017

Africa wants its own air transport market by 2017

22 Jan 2015

DigiChat with Andrea: Content Marketing

DigiChat with Andrea: Content Marketing

Andrea Mitchell 21 Jan 2015

How to react when making market research mistakes

How to react when making market research mistakes

Caitlin Stewart, courtesy Ashlan Bonnell 9 Jan 2015

Five struggles of a market researcher

Five struggles of a market researcher

Caitlin Stewart, courtesy Ashlan Bonnell 31 Dec 2014

Orange retail store set for 2015 launch

Orange retail store set for 2015 launch

12 Dec 2014

Depth of Africa coverage improves

Depth of Africa coverage improves

Anton Harber 5 Dec 2014

SA holds solemn reception as deceased return home

SA holds solemn reception as deceased return home

17 Nov 2014

The responsive brand: how to handle social media

Danette Breitenbach 3 Nov 2014

Tap into Africa's franchising potential

Tap into Africa's franchising potential

16 Oct 2014

Buywela.com simplifying e-commerce for Nigerians

Buywela.com simplifying e-commerce for Nigerians

15 Oct 2014

Trade partnerships within African continent vital for growth

Trade partnerships within African continent vital for growth

Charles Brewer 1 Oct 2014

Africa - the final frontier

Africa - the final frontier

Sumesh Rahavendra 29 Sep 2014

Jumia launches in Cameroon

Jumia launches in Cameroon

25 Aug 2014

Health Minister Aaron Motsoaledi says that travellers from Guinea, Sierra Leone and Liberia will not be allowed to travel to South Africa and anyone wanting to visit those countries has been advised to delay the trip for the foreseeable future. Image: GCIS

SA's borders closed to Ebola-affected countries

22 Aug 2014

Communications Minister Faith Muthambi says that incorrect information from some Asian governments had prompted the cancellation of planned trips because visitors feared they might risk contracting Ebola Virus Disease. These reports are completely wrong. Image: GCIS

Asia's Ebola fears cause tour cancellations

20 Aug 2014

Unicef's David Anthony says that education and investing in children are vital components in Africa's struggle to survive and develop its huge consumer market potential. Image: Unicef

Could Africa become like China?

Jana Marais 19 Aug 2014

Sun International says that while it is selling some of its African assets, those in Zambia do not form part of the deal and the Royal Livingstone Hotel, among others, remains firmly in the company's stable. Image:

Sun International sells some African assets

19 Aug 2014

Africa supports AGOA continuance, as US trade increases

Africa supports AGOA continuance, as US trade increases

Charles Brewer 15 Aug 2014

Trade and Industry Minister Rob Davies is confident that the Africa Growth and Opportunities Act will be renewed and that the local production of movies in South Africa will increase. Image: GCIS

Postive results likely from US-Africa summit says Davies

13 Aug 2014

New Levi's campaign inspired by consumers

New Levi's campaign inspired by consumers

11 Aug 2014

President Barack Obama has announced the establishment of the Washington Nelson Mandela Leadership Initiative which will allow young African leaders to study at some of the USA's top universities. Image: Wikipedia

Africa must look for partnerships

Chris Bathembu 5 Aug 2014

AECI's Mark Dytor is looking for opportunities in other parts of the world because of strikes in SA and the weak state of the economy. Image: AECI

AECI plans to reduce its reliance on a weak SA

Nick Hedley 30 Jul 2014

MasterCard now accepted in The Gambia

MasterCard now accepted in The Gambia

28 Jul 2014

Renewable energy needs guarantees for investors

Renewable energy needs guarantees for investors

Charlotte Mathews 21 Jul 2014

Independents are fuelling Africa

Independents are fuelling Africa

John Harvey 14 Jul 2014

African startup honoured at The Europas 2014

African startup honoured at The Europas 2014

13 Jun 2014

SA Taxi will no longer finance old taxis as these tend to be unreliable. Image:

SA Taxi's cash pile opens new frontiers

12 Jun 2014

Transnet's Brian Molefe is keen to help small- and medium-sized business to build components needed for the Telkom locomotives locally and in Africa. Image: Transnet

Transnet wants to 'industrialise railways'

Amanda Visser 9 Jun 2014

Johan van Zyl blamed Sanlam Sky's poor performance on the strike among platinum miners. Image:

Sanlam looking to invest in Africa, South-East Asia

Phakamisa Ndzamela 6 Jun 2014

Santova's Glen Gerber says the company is keen to expand its supply chain management services to a number of African countries. Image:

Santova seeks to expand trade corridors

Marc Hasenfuss 5 Jun 2014

The story of the African consumer

The story of the African consumer

Laine Barnard 3 Jun 2014

Packaging in SA is always changing shape

Packaging in SA is always changing shape

Mark Allix 2 Jun 2014

Alucan in Nigeria contributed upwards of US$300m to Nampak's earnings since February. Image:

Nampak earnings up 7.4% to 114.3c

Mark Allix 28 May 2014

Peter Motlare says problems at Dangote hurt Tiger Brands but plans are underway to resolve these problems. Image: Tiger Brands

Tiger Brands earnings from operations reach R8.56

Nick Hedley 22 May 2014

Grand Parade Investments, which bought Burger King to South Africa and is extending its operations to the rest of Africa has bought a higher stake in kitchen equipment manufacturer Mac Brothers. Image: Burger King

Grand Parade ups its stake in Mac Brothers

20 May 2014