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Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands

Messaging the preferred method for customers to interact with brands says research

MultiChoice and Paramount strengthen their relationship in Africa

MultiChoice and Paramount strengthen their relationship in Africa

2 days

Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account

Dentsu’s Carat wins Pernod Ricard's €100m EMEA media planning and buying account

7 Jun 2024

PAMRO 2014 Conference: Media Research for One Continent

PAMRO 2014 Conference: Media Research for One Continent

25 Jun 2014

AccuWeather partners with Nigeria's World Entertainment TV

AccuWeather partners with Nigeria's World Entertainment TV

20 Jun 2014

Festival of Media announces tech start-up programme and UKTI backing

Festival of Media announces tech start-up programme and UKTI backing

C Squared 26 Mar 2014

Second edition of the Pan-African Summit for Media & Communication

Second edition of the Pan-African Summit for Media & Communication

Cristal Events 26 Mar 2014

FOMG speakers: Q&A with Susan Jurevics

FOMG speakers: Q&A with Susan Jurevics

C Squared 24 Mar 2014

IABC appoints Ikiebe to first Global Communication Certification Council

12 Mar 2014

AFEX network highlights need for protection of journalists

AFEX network highlights need for protection of journalists

13 Feb 2014

Bloomberg's Africa media plan raises questions

Bloomberg's Africa media plan raises questions

Anton Harber 7 Feb 2014

Rebellion in the Dotcom Kingdom

Rebellion in the Dotcom Kingdom

Naseem Javed 6 Feb 2014

Gambian editor held over political defections article

Gambian editor held over political defections article

14 Jan 2014

'Beyond Retail' for Africa

'Beyond Retail' for Africa

Danette Breitenbach 17 Dec 2013

State TV, radio relaunched in Malian rebel stronghold

State TV, radio relaunched in Malian rebel stronghold

13 Dec 2013

Imposing one story on Africa is doing it a disservice

Imposing one story on Africa is doing it a disservice

Anton Harber 15 Nov 2013

Broadcast journalist held without charge in Gambia

4 Oct 2013

Image source: sippakorn via

Zulu TV channel for sub-Saharan Africa

25 Sep 2013

The state of the nation: Advertising in Africa

The state of the nation: Advertising in Africa

Staff Reporter 21 Sep 2013

Image source: PEN International via IFEX

Libel conviction could keep journalist imprisoned for life

20 Sep 2013

TMG acquires 32.26% stake in Ghana's Multimedia Group

TMG acquires 32.26% stake in Ghana's Multimedia Group

17 Sep 2013

African brandcrafting: an opportunity for growth

Chris Human 13 Sep 2013

World's Press condemns closure of Liberian news site, wants jailed editor released

World's Press condemns closure of Liberian news site, wants jailed editor released

6 Sep 2013

Y&R: I have an agency...

Y&R: I have an agency...

Danette Breitenbach 5 Sep 2013

BBC opens new pan-Africa Business Unit in Johannesburg

BBC opens new pan-Africa Business Unit in Johannesburg

2 Sep 2013

Cowbell uses South African animator Luma for latest TVC

Cowbell uses South African animator Luma for latest TVC

16 Aug 2013

Guinean radio station ordered to close

24 Jul 2013

CNN MultiChoice African Journalist 2013 finalists announced

CNN MultiChoice African Journalist 2013 finalists announced

15 Jul 2013

Telecom Journalists Awards slated for October

15 Jul 2013

Gambian media law restricts internet freedom

11 Jul 2013

Craig Ogusanyo, Ornico Nigeria Operations Manager

Nigeria's changing broadcast landscape

Craig Ogusanyo, Ornico 11 Jul 2013

Aegis Media unveil Baileys new bottle

9 Jul 2013

Nigerian journalist flogged in front of government house

8 Jul 2013

More news

PAMRO 2014 Conference: Media Research for One Continent

PAMRO 2014 Conference: Media Research for One Continent

25 Jun 2014

AccuWeather partners with Nigeria's World Entertainment TV

AccuWeather partners with Nigeria's World Entertainment TV

20 Jun 2014

Festival of Media announces tech start-up programme and UKTI backing

Festival of Media announces tech start-up programme and UKTI backing

C Squared 26 Mar 2014

Second edition of the Pan-African Summit for Media & Communication

Second edition of the Pan-African Summit for Media & Communication

Cristal Events 26 Mar 2014

FOMG speakers: Q&A with Susan Jurevics

FOMG speakers: Q&A with Susan Jurevics

C Squared 24 Mar 2014

IABC appoints Ikiebe to first Global Communication Certification Council

12 Mar 2014

AFEX network highlights need for protection of journalists

AFEX network highlights need for protection of journalists

13 Feb 2014

Bloomberg's Africa media plan raises questions

Bloomberg's Africa media plan raises questions

Anton Harber 7 Feb 2014

Rebellion in the Dotcom Kingdom

Rebellion in the Dotcom Kingdom

Naseem Javed 6 Feb 2014

Gambian editor held over political defections article

Gambian editor held over political defections article

14 Jan 2014

'Beyond Retail' for Africa

'Beyond Retail' for Africa

Danette Breitenbach 17 Dec 2013

State TV, radio relaunched in Malian rebel stronghold

State TV, radio relaunched in Malian rebel stronghold

13 Dec 2013

Imposing one story on Africa is doing it a disservice

Imposing one story on Africa is doing it a disservice

Anton Harber 15 Nov 2013

Broadcast journalist held without charge in Gambia

4 Oct 2013

Image source: sippakorn via

Zulu TV channel for sub-Saharan Africa

25 Sep 2013

The state of the nation: Advertising in Africa

The state of the nation: Advertising in Africa

Staff Reporter 21 Sep 2013

Image source: PEN International via IFEX

Libel conviction could keep journalist imprisoned for life

20 Sep 2013

TMG acquires 32.26% stake in Ghana's Multimedia Group

TMG acquires 32.26% stake in Ghana's Multimedia Group

17 Sep 2013

African brandcrafting: an opportunity for growth

Chris Human 13 Sep 2013

World's Press condemns closure of Liberian news site, wants jailed editor released

World's Press condemns closure of Liberian news site, wants jailed editor released

6 Sep 2013

Y&R: I have an agency...

Y&R: I have an agency...

Danette Breitenbach 5 Sep 2013

BBC opens new pan-Africa Business Unit in Johannesburg

BBC opens new pan-Africa Business Unit in Johannesburg

2 Sep 2013

Cowbell uses South African animator Luma for latest TVC

Cowbell uses South African animator Luma for latest TVC

16 Aug 2013

Guinean radio station ordered to close

24 Jul 2013

CNN MultiChoice African Journalist 2013 finalists announced

CNN MultiChoice African Journalist 2013 finalists announced

15 Jul 2013

Telecom Journalists Awards slated for October

15 Jul 2013

Gambian media law restricts internet freedom

11 Jul 2013

Craig Ogusanyo, Ornico Nigeria Operations Manager

Nigeria's changing broadcast landscape

Craig Ogusanyo, Ornico 11 Jul 2013

Aegis Media unveil Baileys new bottle

9 Jul 2013

Nigerian journalist flogged in front of government house

8 Jul 2013

Media slander angers govt

Winston W. Parley 5 Jul 2013

African youths and ICT: opportunities abound

Jonathan Kalan 28 Jun 2013

Journalists speak on training at GPU

Kebba Jeffang 27 Jun 2013

Awareness campaign, Shuga to reach Nigeria

Awareness campaign, Shuga to reach Nigeria

26 Jun 2013

Editorial movement at The Sun

24 Jun 2013

Nigerian journalist arrested over article - and he didn't even write it

20 Jun 2013

AdFu partners with Yookos to reach into Africa

14 Jun 2013

Half of Ivory Coast's press suspended in 'clean up'

12 Jun 2013

Eskimi and Jobberman launch job section

10 Jun 2013

Nigeria's film industry could provide 2 million jobs

Rebecca Moudio 7 Jun 2013