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Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

Source: © Cottonbro Studio There is uncertainty for advertisers on TikTok as the platform's future hangs in the balance with Trump’s return to power

Uncertainty for TikTok advertisers with Trump’s return to power

Source: © Cottonbro Studio There is uncertainty for advertisers on TikTok as the platform's future hangs in the balance with Trump’s return to power

Uncertainty for TikTok advertisers with Trump’s return to power

8 Nov 2024

Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

6 Nov 2024

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TBWA launches virtual entrepreneurship academy in Tanzania

7 Mar 2017

Is traditional advertising really dead?

David Karega 9 Dec 2016

Nigeria's Guardian newspaper launches brand studio

8 Dec 2016

Pneumonia campaign launched in Nigeria

Pneumonia campaign launched in Nigeria

14 Nov 2016

Loeries helps to relaunch Kenyan creative awards

Loeries helps to relaunch Kenyan creative awards

4 Nov 2016

Celebrities march through Lagos streets in support of a climate change awareness campaign

Grassroots climate change campaign takes to streets in Lagos

5 Aug 2016

Programmatic advertising increases globally

Programmatic advertising increases globally

19 Jul 2016

How to create high impact advertising

How to create high impact advertising

Chris Brewer 18 Jul 2016

Removing stereotypes in advertising - Unilever launches #unstereotype

Removing stereotypes in advertising - Unilever launches #unstereotype

18 Jul 2016

Ecobank campaign

Ecobank launches new consumer campaign

28 Jun 2016

How to market in Africa

23 Jun 2016

#TRENDING: What do an umbrella, a shark and a house plant have in common?

Louise Marsland 20 Jun 2016

#CGFsummit: Reasons to believe in Africa

#CGFsummit: Reasons to believe in Africa

Louise Marsland 17 Jun 2016

#CGFSummit: Future of retailing in sub-Saharan Africa

Louise Marsland 16 Jun 2016

Welcome to Jozi, Africa!

1 Jun 2016

Africa is poised for a digital revolution

23 May 2016

5 African freelancing startups to watch

Gabriella Mulligan 20 May 2016

Investing in Nigeria 'the Tangy Potato'

Graeme Pitt 10 May 2016

Emojis take centre stage in TLC's new brand campaign

4 May 2016

Graham Cruikshanks

How to build a strong agency network in Africa

Graham Cruikshanks 7 Oct 2015

Outdoor advertising spend dropped to N20.5bn in 2014 - OAAN

Outdoor advertising spend dropped to N20.5bn in 2014 - OAAN

Chris Agabi 30 Jun 2015

Visa's #NotATourist campaign unleashes the imagination of travellers to Africa

Visa's #NotATourist campaign unleashes the imagination of travellers to Africa

15 Jun 2015

Looking back at Nigeria's hot digital topics in 2014

Looking back at Nigeria's hot digital topics in 2014

Tolu Onile 11 Mar 2015

Female millennials are the most confident and ambitious of any female generation

Female millennials are the most confident and ambitious of any female generation

5 Mar 2015

Traffic, religion and electricity... A glimpse into the Nigerian consumer

Traffic, religion and electricity... A glimpse into the Nigerian consumer

Ahmed Bulbulia 3 Mar 2015

"Super Bowl-worthy" - Nigeria's quest for creativity

"Super Bowl-worthy" - Nigeria's quest for creativity

Chizobam Ekwerike 24 Feb 2015

Engaging with connected consumers - Part 2

Engaging with connected consumers - Part 2

Danette Breitenbach 12 Feb 2015

Engaging with connected consumers - Part 1

Engaging with connected consumers - Part 1

Danette Breitenbach 11 Feb 2015

Digitally bright future for outdoor

11 Feb 2015

Learn to say 'No'

Learn to say 'No'

Anton Ressel 9 Feb 2015

More news

TBWA launches virtual entrepreneurship academy in Tanzania

7 Mar 2017

Is traditional advertising really dead?

David Karega 9 Dec 2016

Nigeria's Guardian newspaper launches brand studio

8 Dec 2016

Pneumonia campaign launched in Nigeria

Pneumonia campaign launched in Nigeria

14 Nov 2016

Loeries helps to relaunch Kenyan creative awards

Loeries helps to relaunch Kenyan creative awards

4 Nov 2016

Celebrities march through Lagos streets in support of a climate change awareness campaign

Grassroots climate change campaign takes to streets in Lagos

5 Aug 2016

Programmatic advertising increases globally

Programmatic advertising increases globally

19 Jul 2016

How to create high impact advertising

How to create high impact advertising

Chris Brewer 18 Jul 2016

Removing stereotypes in advertising - Unilever launches #unstereotype

Removing stereotypes in advertising - Unilever launches #unstereotype

18 Jul 2016

Ecobank campaign

Ecobank launches new consumer campaign

28 Jun 2016

How to market in Africa

23 Jun 2016

#TRENDING: What do an umbrella, a shark and a house plant have in common?

Louise Marsland 20 Jun 2016

#CGFsummit: Reasons to believe in Africa

#CGFsummit: Reasons to believe in Africa

Louise Marsland 17 Jun 2016

#CGFSummit: Future of retailing in sub-Saharan Africa

Louise Marsland 16 Jun 2016

Welcome to Jozi, Africa!

1 Jun 2016

Africa is poised for a digital revolution

23 May 2016

5 African freelancing startups to watch

Gabriella Mulligan 20 May 2016

Investing in Nigeria 'the Tangy Potato'

Graeme Pitt 10 May 2016

Emojis take centre stage in TLC's new brand campaign

4 May 2016

Graham Cruikshanks

How to build a strong agency network in Africa

Graham Cruikshanks 7 Oct 2015

Outdoor advertising spend dropped to N20.5bn in 2014 - OAAN

Outdoor advertising spend dropped to N20.5bn in 2014 - OAAN

Chris Agabi 30 Jun 2015

Visa's #NotATourist campaign unleashes the imagination of travellers to Africa

Visa's #NotATourist campaign unleashes the imagination of travellers to Africa

15 Jun 2015

Looking back at Nigeria's hot digital topics in 2014

Looking back at Nigeria's hot digital topics in 2014

Tolu Onile 11 Mar 2015

Female millennials are the most confident and ambitious of any female generation

Female millennials are the most confident and ambitious of any female generation

5 Mar 2015

Traffic, religion and electricity... A glimpse into the Nigerian consumer

Traffic, religion and electricity... A glimpse into the Nigerian consumer

Ahmed Bulbulia 3 Mar 2015

"Super Bowl-worthy" - Nigeria's quest for creativity

"Super Bowl-worthy" - Nigeria's quest for creativity

Chizobam Ekwerike 24 Feb 2015

Engaging with connected consumers - Part 2

Engaging with connected consumers - Part 2

Danette Breitenbach 12 Feb 2015

Engaging with connected consumers - Part 1

Engaging with connected consumers - Part 1

Danette Breitenbach 11 Feb 2015

Digitally bright future for outdoor

11 Feb 2015

Learn to say 'No'

Learn to say 'No'

Anton Ressel 9 Feb 2015

Commercial TV white spaces give Ghanaian students cheap internet

Commercial TV white spaces give Ghanaian students cheap internet

27 Jan 2015

Political billboards a security threat?

Political billboards a security threat?

22 Jan 2015

How to react when making market research mistakes

How to react when making market research mistakes

Caitlin Stewart, courtesy Ashlan Bonnell 9 Jan 2015

Five struggles of a market researcher

Five struggles of a market researcher

Caitlin Stewart, courtesy Ashlan Bonnell 31 Dec 2014

Take a walk on the wild side

Take a walk on the wild side

15 Dec 2014

Africa-focused RTB platform launches in Nigeria

Africa-focused RTB platform launches in Nigeria

1 Dec 2014

Increased internet access set to boost consumer spend

Increased internet access set to boost consumer spend

19 Sep 2014

2.2 wins Gilbeys Ghana account after three-way pitch

2.2 wins Gilbeys Ghana account after three-way pitch

17 Sep 2014

Advert vetting - Old problems, new challenges

Advert vetting - Old problems, new challenges

2 Sep 2014

Brand Communications appointed to strengthen Azito Energie brand

22 Aug 2014

Let's do Biz