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Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

Source: © Cottonbro Studio There is uncertainty for advertisers on TikTok as the platform's future hangs in the balance with Trump’s return to power

Uncertainty for TikTok advertisers with Trump’s return to power

8 Nov 2024

Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

6 Nov 2024

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#CGFsummit: Reasons to believe in Africa

#CGFsummit: Reasons to believe in Africa

Louise Marsland 17 Jun 2016

#CGFSummit: Future of retailing in sub-Saharan Africa

Louise Marsland 16 Jun 2016

Nigeria promotes ridesharing in Africa

Nigeria promotes ridesharing in Africa

Ebi Atawodi 14 Jun 2016

8 lessons for entrepreneurs to go global

Ivan Epstein 10 Jun 2016

Africa's top 30 entrepreneurs under 30

Africa's top 30 entrepreneurs under 30

30 May 2016

Intra-Africa trade plays a role in GDP

Intra-Africa trade plays a role in GDP

27 May 2016

#AfricaDay: Call for new thinking about Africa

#AfricaDay: Call for new thinking about Africa

26 May 2016

Africa is poised for a digital revolution

23 May 2016

Africa's growth: meltdown or slowdown?

12 May 2016

Boost in Japan-Africa ties

Kingsley Ighobor 12 May 2016

The six Africa youth trends you can't ignore

The six Africa youth trends you can't ignore

11 May 2016

Fast internet for Africa by 2020

Fast internet for Africa by 2020

Gabriella Mulligan 9 May 2016

Africa looks to its entrepreneurs

Raphael Obonyo 9 May 2016

Effective Measure expands into Africa

Effective Measure expands into Africa

9 May 2016

Food & Hospitality Africa food demonstration

Pan-African food and hospitality show launches

4 May 2016

Achieving Africa Agenda 2063 development goals

Achieving Africa Agenda 2063 development goals

4 May 2016

Tripoli cafes offer Libyans taste of normality

4 May 2016

MENA bribery stats

Corruption rampant in North Africa

3 May 2016

Female millennials are the most confident and ambitious of any female generation

Female millennials are the most confident and ambitious of any female generation

5 Mar 2015

New research: How employee emotions' impact on customer experience

New research: How employee emotions' impact on customer experience

4 Mar 2015

Engaging with connected consumers - Part 1

Engaging with connected consumers - Part 1

Danette Breitenbach 11 Feb 2015

Calling Africa's top bloggers

Calling Africa's top bloggers

10 Feb 2015

Learn to say 'No'

Learn to say 'No'

Anton Ressel 9 Feb 2015

Five struggles of a market researcher

Five struggles of a market researcher

Caitlin Stewart, courtesy Ashlan Bonnell 31 Dec 2014

New Levi's campaign inspired by consumers

New Levi's campaign inspired by consumers

11 Aug 2014

Abdelsalam Abdelsalam

JWT Cairo appoints new ECD

9 Jun 2014

ZenithOptimedia releases its 'Global Adspend' forecasts

ZenithOptimedia releases its 'Global Adspend' forecasts

9 Apr 2014

Winning advertising creative - you get what you brief

Winning advertising creative - you get what you brief

Dina Saffer-Myers 18 Mar 2014

Luxury goods firms taking the battle to Africa

Luxury goods firms taking the battle to Africa

Zeenat Moorad 27 Dec 2013

'Beyond Retail' for Africa

'Beyond Retail' for Africa

Danette Breitenbach 17 Dec 2013

More news

Nigeria promotes ridesharing in Africa

Nigeria promotes ridesharing in Africa

Ebi Atawodi 14 Jun 2016

8 lessons for entrepreneurs to go global

Ivan Epstein 10 Jun 2016

Africa's top 30 entrepreneurs under 30

Africa's top 30 entrepreneurs under 30

30 May 2016

Intra-Africa trade plays a role in GDP

Intra-Africa trade plays a role in GDP

27 May 2016

#AfricaDay: Call for new thinking about Africa

#AfricaDay: Call for new thinking about Africa

26 May 2016

Africa is poised for a digital revolution

23 May 2016

Africa's growth: meltdown or slowdown?

12 May 2016

Boost in Japan-Africa ties

Kingsley Ighobor 12 May 2016

The six Africa youth trends you can't ignore

The six Africa youth trends you can't ignore

11 May 2016

Fast internet for Africa by 2020

Fast internet for Africa by 2020

Gabriella Mulligan 9 May 2016

Africa looks to its entrepreneurs

Raphael Obonyo 9 May 2016

Effective Measure expands into Africa

Effective Measure expands into Africa

9 May 2016

Food & Hospitality Africa food demonstration

Pan-African food and hospitality show launches

4 May 2016

Achieving Africa Agenda 2063 development goals

Achieving Africa Agenda 2063 development goals

4 May 2016

Tripoli cafes offer Libyans taste of normality

4 May 2016

MENA bribery stats

Corruption rampant in North Africa

3 May 2016

Female millennials are the most confident and ambitious of any female generation

Female millennials are the most confident and ambitious of any female generation

5 Mar 2015

New research: How employee emotions' impact on customer experience

New research: How employee emotions' impact on customer experience

4 Mar 2015

Engaging with connected consumers - Part 1

Engaging with connected consumers - Part 1

Danette Breitenbach 11 Feb 2015

Calling Africa's top bloggers

Calling Africa's top bloggers

10 Feb 2015

Learn to say 'No'

Learn to say 'No'

Anton Ressel 9 Feb 2015

Five struggles of a market researcher

Five struggles of a market researcher

Caitlin Stewart, courtesy Ashlan Bonnell 31 Dec 2014

New Levi's campaign inspired by consumers

New Levi's campaign inspired by consumers

11 Aug 2014

Abdelsalam Abdelsalam

JWT Cairo appoints new ECD

9 Jun 2014

ZenithOptimedia releases its 'Global Adspend' forecasts

ZenithOptimedia releases its 'Global Adspend' forecasts

9 Apr 2014

Winning advertising creative - you get what you brief

Winning advertising creative - you get what you brief

Dina Saffer-Myers 18 Mar 2014

Luxury goods firms taking the battle to Africa

Luxury goods firms taking the battle to Africa

Zeenat Moorad 27 Dec 2013

'Beyond Retail' for Africa

'Beyond Retail' for Africa

Danette Breitenbach 17 Dec 2013

Tribute to Nelson Mandela... Celebrate Madiba's life...

Tribute to Nelson Mandela... Celebrate Madiba's life...

6 Dec 2013

Oresti Patricios

#PAMRO15: The role of media audience research in emerging markets

Oresti Patricios 26 Sep 2013

The state of the nation: Advertising in Africa

The state of the nation: Advertising in Africa

Staff Reporter 21 Sep 2013

African brandcrafting: an opportunity for growth

Chris Human 13 Sep 2013

Danette Breitenbach

Africa shows its social side

Danette Breitenbach 12 Sep 2013

Open for business

Open for business

Bizcommunity.com 11 Sep 2013

Y&R: I have an agency...

Y&R: I have an agency...

Danette Breitenbach 5 Sep 2013

Unilever calls Africa next growth market

Unilever calls Africa next growth market

20 Jun 2013

Jean-Louis Ekra, President of Afreximbank, to showcase bank's expertise in African trade at AFIF2013

Jean-Louis Ekra, President of Afreximbank, to showcase bank's expertise in African trade at AFIF2013

EMRC 27 May 2013

[2013 trends] Africa's dynamic markets

[2013 trends] Africa's dynamic markets

Obaika Consulting Team 31 Jan 2013

[2013 trends] Out-of-the-box branding

[2013 trends] Out-of-the-box branding

HKLM Exco Team 31 Jan 2013

Social media trends in Egypt to be discussed

17 Oct 2012

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