Research news

AI in Advertising

AI in Advertising: How AI regulation is shaping the future of advertising and its impact

Jarred Cinman

Subscribe & Follow

Advertise your job vacancies

View on iono.fm, Apple, Spotify or downloadable app

Human8 and L’Oréal win 2024 Esomar Award for pioneering consumer empathy programme

Human8 and L’Oréal win 2024 Esomar Award for pioneering consumer empathy programmeHuman8

Source: © 123rf Warc research found that while 71% of marketers agreed that their business was ambitious about delivering creative excellence, only 37% of respondents felt their business had the right capabilities to deliver ground-breaking ideas

Warc: Gap between ambition and ability a hurdle to creative effectiveness

11 Sep 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

More news

(c) Erik Reis -

Social media: is it really to blame for young people being lonelier than any other age group?

Rebecca Nowland 5 Oct 2018

Mimi Kalinda, CEO Africommunications Group.

It's time for Africa to tell a new story

Mimi Kalinda 27 Sep 2018

AfDB-Cananda trade mission.

'Africa cannot be ignored'

27 Sep 2018

AfCFTA will spur industrialisation

AfCFTA will spur industrialisation

24 Sep 2018

Five roots to Central Africa's industrialisation

Five roots to Central Africa's industrialisation

Antonio Pedro and Julian Slotman 21 Sep 2018

The African innovation ecosystem

The African innovation ecosystem

20 Sep 2018

Vicki Myburgh, entertainment and media leader for PwC SA and

#PwCOutlook: Africa's entertainment, media industry experiencing Convergence 3.0

19 Sep 2018

How resilient are African countries?

How resilient are African countries?

18 Sep 2018

How digital is driving media growth in Africa

How digital is driving media growth in Africa

14 Sep 2018

AfricaCom 2018 takes place in Cape Town, 13-15 November 2018.

Celebrating Africa's digital heroes in 2018

14 Sep 2018

Michael Wokorach races towards the try line. Credit: APO.

Writing the story of the rise of African rugby

13 Sep 2018

Parade of world leaders court Africa

Parade of world leaders court Africa

Souhir Mzali 6 Sep 2018

data/ © dolgachov via

African research dominated by mobile, social media

Danette Breitenbach 6 Sep 2018

Africacom, Cape Town.

The spread of digital connectivity in Africa

3 Sep 2018

Beijing has lent $90bn to African governments, SEOs

Beijing has lent $90bn to African governments, SEOs

Said Aboubaker & Savious Kwinika 31 Aug 2018

Dr Mukhisa Kituyi, UNCTAD Secretary-General.

Africa has phenomenal potential for intra-continental trade

Zipporah Musau 30 Aug 2018

Nielsen Smartstore: Keeping up with shoppers today and tomorrow

Nielsen Smartstore: Keeping up with shoppers today and tomorrow

Danette Breitenbach 29 Aug 2018

Africa is transitioning towards the on-demand economy

Africa is transitioning towards the on-demand economy

Tom Jackson 23 Aug 2018

Increasing Africa-India trade

Increasing Africa-India trade

21 Aug 2018

ECA launches 5 country profiles in Southern Africa

ECA launches 5 country profiles in Southern Africa

17 Aug 2018

Fak'ugesi Digital Africa Residency expanded

Fak'ugesi Digital Africa Residency expanded

15 Aug 2018

Fernando Machado, global chief marketing officer, Burger King. Screengrab from .

Warc reveals insights from the Cannes Lions Creative Effectiveness campaigns 2018

1 Aug 2018

Chinese President Xi Jinping, BRICS Summit, South Africa.

The next decade of BRICS

30 Jul 2018

The Future of Strategy Report 2018 is released by Warc

25 Jul 2018

Screengrab from .

Budweiser most talked about brand on Twitter during Fifa World Cup

25 Jul 2018

The revenue potential of Africa's film market

The revenue potential of Africa's film market

24 Jul 2018

Nelson Mandela image from

#Mandela100: Using the spirit of Ubuntu to address knowledge gaps on Wikipedia

Leigh Andrews 20 Jul 2018

Never Ncube is the newly appointed Chief Executive Officer of Dandemutande.

Seizing opportunities in Zimbabwe's new era

Never Ncube 19 Jul 2018

Alain Ebobissé is the CEO of Africa50.

The recipe for long-term growth in Africa

Alain Ebobissé 18 Jul 2018

Superpower investment in Africa

Superpower investment in Africa

18 Jul 2018

More news

(c) Erik Reis -

Social media: is it really to blame for young people being lonelier than any other age group?

Rebecca Nowland 5 Oct 2018

Mimi Kalinda, CEO Africommunications Group.

It's time for Africa to tell a new story

Mimi Kalinda 27 Sep 2018

AfDB-Cananda trade mission.

'Africa cannot be ignored'

27 Sep 2018

AfCFTA will spur industrialisation

AfCFTA will spur industrialisation

24 Sep 2018

Five roots to Central Africa's industrialisation

Five roots to Central Africa's industrialisation

Antonio Pedro and Julian Slotman 21 Sep 2018

The African innovation ecosystem

The African innovation ecosystem

20 Sep 2018

Vicki Myburgh, entertainment and media leader for PwC SA and

#PwCOutlook: Africa's entertainment, media industry experiencing Convergence 3.0

19 Sep 2018

How resilient are African countries?

How resilient are African countries?

18 Sep 2018

How digital is driving media growth in Africa

How digital is driving media growth in Africa

14 Sep 2018

AfricaCom 2018 takes place in Cape Town, 13-15 November 2018.

Celebrating Africa's digital heroes in 2018

14 Sep 2018

Michael Wokorach races towards the try line. Credit: APO.

Writing the story of the rise of African rugby

13 Sep 2018

Parade of world leaders court Africa

Parade of world leaders court Africa

Souhir Mzali 6 Sep 2018

data/ © dolgachov via

African research dominated by mobile, social media

Danette Breitenbach 6 Sep 2018

Africacom, Cape Town.

The spread of digital connectivity in Africa

3 Sep 2018

Beijing has lent $90bn to African governments, SEOs

Beijing has lent $90bn to African governments, SEOs

Said Aboubaker & Savious Kwinika 31 Aug 2018

Dr Mukhisa Kituyi, UNCTAD Secretary-General.

Africa has phenomenal potential for intra-continental trade

Zipporah Musau 30 Aug 2018

Nielsen Smartstore: Keeping up with shoppers today and tomorrow

Nielsen Smartstore: Keeping up with shoppers today and tomorrow

Danette Breitenbach 29 Aug 2018

Africa is transitioning towards the on-demand economy

Africa is transitioning towards the on-demand economy

Tom Jackson 23 Aug 2018

Increasing Africa-India trade

Increasing Africa-India trade

21 Aug 2018

ECA launches 5 country profiles in Southern Africa

ECA launches 5 country profiles in Southern Africa

17 Aug 2018

Fak'ugesi Digital Africa Residency expanded

Fak'ugesi Digital Africa Residency expanded

15 Aug 2018

Fernando Machado, global chief marketing officer, Burger King. Screengrab from .

Warc reveals insights from the Cannes Lions Creative Effectiveness campaigns 2018

1 Aug 2018

Chinese President Xi Jinping, BRICS Summit, South Africa.

The next decade of BRICS

30 Jul 2018

The Future of Strategy Report 2018 is released by Warc

25 Jul 2018

Screengrab from .

Budweiser most talked about brand on Twitter during Fifa World Cup

25 Jul 2018

The revenue potential of Africa's film market

The revenue potential of Africa's film market

24 Jul 2018

Nelson Mandela image from

#Mandela100: Using the spirit of Ubuntu to address knowledge gaps on Wikipedia

Leigh Andrews 20 Jul 2018

Never Ncube is the newly appointed Chief Executive Officer of Dandemutande.

Seizing opportunities in Zimbabwe's new era

Never Ncube 19 Jul 2018

Alain Ebobissé is the CEO of Africa50.

The recipe for long-term growth in Africa

Alain Ebobissé 18 Jul 2018

Superpower investment in Africa

Superpower investment in Africa

18 Jul 2018

Africa needs to build its statistical capacity

Africa needs to build its statistical capacity

13 Jul 2018

CMO Council Report - CMOs committed to doing more with data

CMO Council Report - CMOs committed to doing more with data

9 Jul 2018

Building a digital continent

Building a digital continent

Michael Pittelkow 5 Jul 2018

B2B marketing misconceptions, exclusive interview w/ Tom Stein

B2B marketing misconceptions, exclusive interview w/ Tom Stein

Jessica Tennant 15 Jun 2018

DW journalists investigate bias against Africa visa applications

DW journalists investigate bias against Africa visa applications

8 Jun 2018

Release of Edelman Trust Barometer in Nigeria.

78% of Nigerians still trust the media

4 Jun 2018

Gearing up for Pamro 2018

Gearing up for Pamro 2018

29 May 2018

The most admired African brands announced

The most admired African brands announced

28 May 2018

#AfricaMonth: Brands and cultural diversity across Africa

#AfricaMonth: Brands and cultural diversity across Africa

Trevor Chueu 25 May 2018

#AfricaMonth: Africa is evolving into a global innovation powerhouse

#AfricaMonth: Africa is evolving into a global innovation powerhouse

Pieter Bensch 25 May 2018

Let's do Biz