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    Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands
    Messaging the preferred method for customers to interact with brands says research
    Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account
    Dentsu’s Carat wins Pernod Ricard's €100m EMEA media planning and buying account

    7 Jun 2024

    Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists
    #Cannes2024 : Innovation, Glass and Titanium Shortlists released

    By Danette Breitenbach 4 Jun 2024

    Fresh organisational thinking required - and delivered
    Fresh organisational thinking required - and delivered

    26 Jul 2012

    Brand advertisers go digital in Brazil
    Brand advertisers go digital in Brazil

    21 May 2012

    The return of vinyl
    The return of vinyl

    17 May 2012

    Ad Dynamo enters Brazil with Realmedia
    Ad Dynamo enters Brazil with Realmedia

    26 Apr 2012

    Cannes Lions: Creative Effectiveness, Design, Film, and PR Juries
    Cannes Lions: Creative Effectiveness, Design, Film, and PR Juries

    30 Mar 2012

    Global consumer confidence increases 1 point in Q4 2011
    Global consumer confidence increases 1 point in Q4 2011

    8 Feb 2012

    D&AD: Last chance for creatives...
    D&AD: Last chance for creatives...

    20 Jan 2012

    Eurobest 2011 announces final juries: Craft and Integrated
    Eurobest 2011 announces final juries: Craft and Integrated

    15 Nov 2011

    Consumer Confidence Survey: Economy again top global concern
    Consumer Confidence Survey: Economy again top global concern

    9 Nov 2011

    Coke takes a chant
    Coke takes a chant

    25 Oct 2011

    Global advertising spend up 5.7% in Q2 2011
    Global advertising spend up 5.7% in Q2 2011

    20 Oct 2011

    Spying on Marisa
    Spying on Marisa

    22 Aug 2011

    4A'S announces 2011 Jay Chiat Awards For Strategic Excellence shortlist
    4A'S announces 2011 Jay Chiat Awards For Strategic Excellence shortlist

    16 Aug 2011

    Nielsen's Women of Tomorrow
    Nielsen's Women of Tomorrow

    12 Aug 2011

    All aboard... Ferrorama is departing now
    All aboard... Ferrorama is departing now

    28 Jul 2011

    MMA re-launches Italian local council
    MMA re-launches Italian local council

    20 Jul 2011

    MMA launches Egypt and Middle East Local Council
    MMA launches Egypt and Middle East Local Council

    20 Jul 2011

    Mojiva Inc joins the MMA as a Global Premium Member
    Mojiva Inc joins the MMA as a Global Premium Member

    20 Jul 2011

    MMA publishes brand marketer's guide to mobile web; mobile apps
    MMA publishes brand marketer's guide to mobile web; mobile apps

    30 Jun 2011

    MMA publishes latest issue of International Journal Of Mobile Marketing
    MMA publishes latest issue of International Journal Of Mobile Marketing

    6 May 2011

    Campari celebrates 150th in Brazil
    Campari celebrates 150th in Brazil

    21 Apr 2011

    Red Bull goes to the wall
    Red Bull goes to the wall

    2 Mar 2011

    Mobile couponing best practices and guidelines
    Mobile couponing best practices and guidelines

    7 Jan 2011

    Axe Mr Pimpa
    Axe Mr Pimpa

    23 Nov 2010

    Winners of Festival of Media Latam Award 2010 announced!
    Winners of Festival of Media Latam Award 2010 announced!

    29 Oct 2010

    Festival of Media Latam Awards 2010 shortlist announced!
    Festival of Media Latam Awards 2010 shortlist announced!

    22 Oct 2010

    Latest global trends on consumer media preferences and behaviours
    Latest global trends on consumer media preferences and behaviours

    7 Oct 2010

    Greg Stuart MMA's new global president and CEO
    Greg Stuart MMA's new global president and CEO

    6 Oct 2010

    CNN enlists top journalism students for iReport initiative
    CNN enlists top journalism students for iReport initiative

    16 Sep 2010

    MMA announces upcoming Mobile Marketing Association Forum EMEA
    MMA announces upcoming Mobile Marketing Association Forum EMEA

    20 Aug 2010

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    Fresh organisational thinking required - and delivered
    Fresh organisational thinking required - and delivered

    26 Jul 2012

    Brand advertisers go digital in Brazil
    Brand advertisers go digital in Brazil

    21 May 2012

    The return of vinyl
    The return of vinyl

    17 May 2012

    Ad Dynamo enters Brazil with Realmedia
    Ad Dynamo enters Brazil with Realmedia

    26 Apr 2012

    Cannes Lions: Creative Effectiveness, Design, Film, and PR Juries
    Cannes Lions: Creative Effectiveness, Design, Film, and PR Juries

    30 Mar 2012

    Global consumer confidence increases 1 point in Q4 2011
    Global consumer confidence increases 1 point in Q4 2011

    8 Feb 2012

    D&AD: Last chance for creatives...
    D&AD: Last chance for creatives...

    20 Jan 2012

    Eurobest 2011 announces final juries: Craft and Integrated
    Eurobest 2011 announces final juries: Craft and Integrated

    15 Nov 2011

    Consumer Confidence Survey: Economy again top global concern
    Consumer Confidence Survey: Economy again top global concern

    9 Nov 2011

    Coke takes a chant
    Coke takes a chant

    25 Oct 2011

    Global advertising spend up 5.7% in Q2 2011
    Global advertising spend up 5.7% in Q2 2011

    20 Oct 2011

    Spying on Marisa
    Spying on Marisa

    22 Aug 2011

    4A'S announces 2011 Jay Chiat Awards For Strategic Excellence shortlist
    4A'S announces 2011 Jay Chiat Awards For Strategic Excellence shortlist

    16 Aug 2011

    Nielsen's Women of Tomorrow
    Nielsen's Women of Tomorrow

    12 Aug 2011

    All aboard... Ferrorama is departing now
    All aboard... Ferrorama is departing now

    28 Jul 2011

    MMA re-launches Italian local council
    MMA re-launches Italian local council

    20 Jul 2011

    MMA launches Egypt and Middle East Local Council
    MMA launches Egypt and Middle East Local Council

    20 Jul 2011

    Mojiva Inc joins the MMA as a Global Premium Member
    Mojiva Inc joins the MMA as a Global Premium Member

    20 Jul 2011

    MMA publishes brand marketer's guide to mobile web; mobile apps
    MMA publishes brand marketer's guide to mobile web; mobile apps

    30 Jun 2011

    MMA publishes latest issue of International Journal Of Mobile Marketing
    MMA publishes latest issue of International Journal Of Mobile Marketing

    6 May 2011

    Campari celebrates 150th in Brazil
    Campari celebrates 150th in Brazil

    21 Apr 2011

    Red Bull goes to the wall
    Red Bull goes to the wall

    2 Mar 2011

    Mobile couponing best practices and guidelines
    Mobile couponing best practices and guidelines

    7 Jan 2011

    Axe Mr Pimpa
    Axe Mr Pimpa

    23 Nov 2010

    Winners of Festival of Media Latam Award 2010 announced!
    Winners of Festival of Media Latam Award 2010 announced!

    29 Oct 2010

    Festival of Media Latam Awards 2010 shortlist announced!
    Festival of Media Latam Awards 2010 shortlist announced!

    22 Oct 2010

    Latest global trends on consumer media preferences and behaviours
    Latest global trends on consumer media preferences and behaviours

    7 Oct 2010

    Greg Stuart MMA's new global president and CEO
    Greg Stuart MMA's new global president and CEO

    6 Oct 2010

    CNN enlists top journalism students for iReport initiative
    CNN enlists top journalism students for iReport initiative

    16 Sep 2010

    MMA announces upcoming Mobile Marketing Association Forum EMEA
    MMA announces upcoming Mobile Marketing Association Forum EMEA

    20 Aug 2010

    SA in YoungGuns top 10 awarded countries of the decade
    SA in YoungGuns top 10 awarded countries of the decade

    4 Aug 2010

    Sustained business recovery on the cards as companies look to re-start investment
    Sustained business recovery on the cards as companies look to re-start investment

    3 Aug 2010

    Marketing specialists... mistrusted
    Marketing specialists... mistrusted

    14 Jun 2010

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