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Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

Source: © Cottonbro Studio There is uncertainty for advertisers on TikTok as the platform's future hangs in the balance with Trump’s return to power

Uncertainty for TikTok advertisers with Trump’s return to power

Source: © Cottonbro Studio There is uncertainty for advertisers on TikTok as the platform's future hangs in the balance with Trump’s return to power

Uncertainty for TikTok advertisers with Trump’s return to power

8 Nov 2024

Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

6 Nov 2024

More news

A visa-free Africa still faces hurdles

A visa-free Africa still faces hurdles

18 Dec 2017

Swakopmund. © Vadim Nefedov via

Marketing platform for PIDA Week to boost projects

14 Dec 2017

BASA expands Creative Futures Business Engagement into Ethiopia

BASA expands Creative Futures Business Engagement into Ethiopia

Business and Arts South Africa 13 Dec 2017

Quality content is key to advertising success irrespective of reading platform

Quality content is key to advertising success irrespective of reading platform

12 Dec 2017

Clickatell awarded for 3 billion SMSs across Africa

Clickatell awarded for 3 billion SMSs across Africa

11 Dec 2017

Inclusive growth needed for Africa to achieve sustained growth

Inclusive growth needed for Africa to achieve sustained growth

11 Dec 2017

Alika Dangote featured on the Nasdaq billboard in New York.

Bloomberg's 50 most influential in 2017 includes one African

7 Dec 2017

The media's role in promoting inclusive growth in Africa

The media's role in promoting inclusive growth in Africa

Amrote Abdella 4 Dec 2017

Natasha Omokhodion-Banda

#AfricaAchiever: Expansion plans into Africa for 99c

Louise Marsland 27 Nov 2017

How Africa can benefit more from the internet economy

How Africa can benefit more from the internet economy

27 Nov 2017

Brand Science joins Brand Union to form new market offer

24 Nov 2017

Dramatic rise of African consumer power driving development

Dramatic rise of African consumer power driving development

17 Nov 2017

#MeettheMarketer: Are business consultancies the ad agencies of the future?

#MeettheMarketer: Are business consultancies the ad agencies of the future?

Louise Marsland 13 Nov 2017

#Trending: The rise of consumer resilience

#Trending: The rise of consumer resilience

Louise Marsland 7 Nov 2017

The digital elephant in the room... Image credit: Jan Mik © –

Reimagining marketing: Brand building in the digital age

Leigh Andrews 6 Nov 2017

Dubai hosts summit, positions self as Africa investment hub

Dubai hosts summit, positions self as Africa investment hub

6 Nov 2017

Great brand communications solutions come from collaboration

Khangelani Dziba 6 Nov 2017

Brands do not market effectively to women in Africa

Brands do not market effectively to women in Africa

2 Nov 2017

Africa's consumption revolution

Africa's consumption revolution

2 Nov 2017

Digital marketing tips for SA's small businesses

Digital marketing tips for SA's small businesses

Stephen Sandmann 2 Nov 2017

Africa needs to focus on 'intrapreneurship'

Africa needs to focus on 'intrapreneurship'

30 Oct 2017

Why brands need to become master storytellers

Why brands need to become master storytellers

Greg Viljoen 27 Oct 2017

Make it digital

Make it digital

Jeanette Grove 26 Oct 2017

South African retail compound annual growth rate.

Phygital: The new retail marketing playground

Jainita Khatri 26 Oct 2017

Kigali, Rwanda. © Dereje Belachew via

Africa needs coordinated strategies for urbanisation

25 Oct 2017

Addressing Africa's challenges through innovation

Addressing Africa's challenges through innovation

25 Oct 2017

How to industrialise Africa in a socially inclusive, environmentally sustainable manner

How to industrialise Africa in a socially inclusive, environmentally sustainable manner

24 Oct 2017

Paul Fokam and Gervais Djondo at AfroChampions Club launch.

Africa's CEOs promote growth and development on the continent

23 Oct 2017

Understanding the brands of the future in Africa

Understanding the brands of the future in Africa

23 Oct 2017

Africa Week supports continent's advancements

Africa Week supports continent's advancements

17 Oct 2017

More news

A visa-free Africa still faces hurdles

A visa-free Africa still faces hurdles

18 Dec 2017

Swakopmund. © Vadim Nefedov via

Marketing platform for PIDA Week to boost projects

14 Dec 2017

BASA expands Creative Futures Business Engagement into Ethiopia

BASA expands Creative Futures Business Engagement into Ethiopia

Business and Arts South Africa 13 Dec 2017

Quality content is key to advertising success irrespective of reading platform

Quality content is key to advertising success irrespective of reading platform

12 Dec 2017

Clickatell awarded for 3 billion SMSs across Africa

Clickatell awarded for 3 billion SMSs across Africa

11 Dec 2017

Inclusive growth needed for Africa to achieve sustained growth

Inclusive growth needed for Africa to achieve sustained growth

11 Dec 2017

Alika Dangote featured on the Nasdaq billboard in New York.

Bloomberg's 50 most influential in 2017 includes one African

7 Dec 2017

The media's role in promoting inclusive growth in Africa

The media's role in promoting inclusive growth in Africa

Amrote Abdella 4 Dec 2017

Natasha Omokhodion-Banda

#AfricaAchiever: Expansion plans into Africa for 99c

Louise Marsland 27 Nov 2017

How Africa can benefit more from the internet economy

How Africa can benefit more from the internet economy

27 Nov 2017

Brand Science joins Brand Union to form new market offer

24 Nov 2017

Dramatic rise of African consumer power driving development

Dramatic rise of African consumer power driving development

17 Nov 2017

#MeettheMarketer: Are business consultancies the ad agencies of the future?

#MeettheMarketer: Are business consultancies the ad agencies of the future?

Louise Marsland 13 Nov 2017

#Trending: The rise of consumer resilience

#Trending: The rise of consumer resilience

Louise Marsland 7 Nov 2017

The digital elephant in the room... Image credit: Jan Mik © –

Reimagining marketing: Brand building in the digital age

Leigh Andrews 6 Nov 2017

Dubai hosts summit, positions self as Africa investment hub

Dubai hosts summit, positions self as Africa investment hub

6 Nov 2017

Great brand communications solutions come from collaboration

Khangelani Dziba 6 Nov 2017

Brands do not market effectively to women in Africa

Brands do not market effectively to women in Africa

2 Nov 2017

Africa's consumption revolution

Africa's consumption revolution

2 Nov 2017

Digital marketing tips for SA's small businesses

Digital marketing tips for SA's small businesses

Stephen Sandmann 2 Nov 2017

Africa needs to focus on 'intrapreneurship'

Africa needs to focus on 'intrapreneurship'

30 Oct 2017

Why brands need to become master storytellers

Why brands need to become master storytellers

Greg Viljoen 27 Oct 2017

Make it digital

Make it digital

Jeanette Grove 26 Oct 2017

South African retail compound annual growth rate.

Phygital: The new retail marketing playground

Jainita Khatri 26 Oct 2017

Kigali, Rwanda. © Dereje Belachew via

Africa needs coordinated strategies for urbanisation

25 Oct 2017

Addressing Africa's challenges through innovation

Addressing Africa's challenges through innovation

25 Oct 2017

How to industrialise Africa in a socially inclusive, environmentally sustainable manner

How to industrialise Africa in a socially inclusive, environmentally sustainable manner

24 Oct 2017

Paul Fokam and Gervais Djondo at AfroChampions Club launch.

Africa's CEOs promote growth and development on the continent

23 Oct 2017

Understanding the brands of the future in Africa

Understanding the brands of the future in Africa

23 Oct 2017

Africa Week supports continent's advancements

Africa Week supports continent's advancements

17 Oct 2017

Morris and Mtongana.

#BODCT: Redesigning the world one business at a time, to surprise and delight customers

Leigh Andrews 16 Oct 2017

Simelane and Cooper.

#BODCT: Surprise! THIS is today's African consumer

Leigh Andrews 11 Oct 2017

Multinationals seek local presence in Africa

Multinationals seek local presence in Africa

27 Sep 2017

#InnovationMonth: How to really save money on production costs

Leigh Andrews 22 Sep 2017

Lake Turkana Wind Power Project, Kenya.

Partnerships provide a lifeline for cash-strapped countries

Kingsley Ighobor 20 Sep 2017

Bruno Witvoet, Unilever Africa president and Mechell Chetty, Unilever vice president for HR, Africa, at the opening of Unilever’s new Africa hub.

Unilever's brand plan to grow business across Africa

19 Sep 2017

Partnerships giving Africa a new look

Partnerships giving Africa a new look

19 Sep 2017

Purpose must come before profit... and before anything else too

Purpose must come before profit... and before anything else too

Mike Freedman 19 Sep 2017

Henri Konan Bédié bridge, Abidjan, Ivory Coast. Credit: ppp.gouv.ci.

Partnerships at work in Africa

18 Sep 2017

New economic giants rising in Africa

15 Sep 2017

Let's do Biz